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Strategies That Spark Growth: Modern Marketing for Dental Practices
Marketing a dental practice in today’s competitive landscape requires more than just a great location and skilled team; it demands expert strategy. As the best dental marketing agency,  offers comprehensive solutions tailored exclusively to dental professionals. From brand development to digital...  Read More
Best Practices for Designing Dental Websites with Patient Conversion in Mind
  Designing dental websites isn't just about a sleek and modern design anymore. While design is important, it's no longer enough to drive patients. If your  isn’t pulling its weight when it comes to converting website visitors into new patients, it’s time for a serious check-up. In today’s...  Read More
Packaging Solutions for Luxury Brands to Save Space Effectively
When it comes to luxury brands, the tool they use to sell their items is packaging. Luxury brands deal in premium items, which are normally packed in bulky packaging. These kinds of packaging have storage issues as they take up a large space. Another disadvantage of high-volume packaging is high...  Read More
Categories: Marketing
How to DOUBLE Your New Patient Flow in 2025
If you're like most dentists, you've probably been told that the way to grow your practice is to do more marketing—more SEO, more social media, more flyers, maybe even a flashier website. And while those can help, they’re not the biggest opportunity you're missing. In fact, most practices...  Read More
Best Practices for Keyword Research for Dentists in 2025
Let’s face it—search engine optimization (SEO) can feel like a foreign language to most dentists. You went to dental school, not marketing school, right? But if you want to  strategy? You guessed it: keyword research. Whether you’re focused on attracting patients for , wisdom teeth removal, or...  Read More
Escaping "Marketing Handcuffs": How Dentists Can Avoid Bad Contracts | Ali Soufi | 559
Are Dental Marketing Agencies Intentionally Trapping You in Contracts You Can’t Escape? ???? . Let’s get real—what if those long-term “growth plans” you signed weren’t built for your success... but to keep your practice paying ?? even when results vanish? . Why do so many dentists feel stuck,...  Read More
Categories: Marketing
Dentistry is a world of skill, precision, hygiene, and consistency. And this world is incomplete without the right tool. Tools like diagnostic mirrors, barrier sleeves, x-ray sleeves, and  play an essential role. That’s why choosing high-quality dental accessories isn’t just a simple purchase...  Read More
How Do Patients Find Healthcare Providers?
Understanding how patients search for care is key, and research from trusted sources like Google and McKinsey helps guide smart marketing decisions. If you run a healthcare practice, you’ve probably spent a lot of time wondering how to attract a consistent flow of patients. The internet is full of...  Read More
How a Dental Receptionist Should Answer the Price Question
Let’s face it—when someone calls your dental office and the first thing they ask is “How much does it cost?”, it can feel like they’re just shopping around. But here’s the truth: most of the time, they’re not trying to price-match like they’re buying a toaster.  They’re just unsure of what else...  Read More
Categories: Marketing
Preserving Trust and Recognition Through Strategic Rebranding
A dental practice’s name is more than just a title; it represents years of trust, relationships, and reputation. Changing that name can feel like a risk, but with the right strategy, it can actually strengthen your brand. At , our role as the best dental marketing agency is to help practices...  Read More
Elevating the Patient Experience with Smart Strategy and AI Insight
In today’s competitive dental landscape, personalized patient engagement is more than a luxury; it’s a necessity. At , we’ve found that integrating artificial intelligence (AI) into your marketing plan not only enhances automation but also transforms the patient experience. As the best dental...  Read More
How to Turn Facebook Likes Into Patients in 2025
In 2025, social media marketing continues to evolve, but one thing remains true: most dental practices are still doing Facebook completely wrong. We’ve been critical of Facebook advertising in the past, not because it’s ineffective, but because most dentists treat it like Google Ads. They throw...  Read More
Categories: Marketing
The Psychology of Ground Marketing: How Trust and Storytelling Inspire Success | GMS
 Are You Accidentally REPELLING Patients Without Even Realizing It?   . Some patient interactions feel effortless… others fall flat. Why? Is it their attitude—or is it YOURS?  .  Are your first impressions secretly pushing patients away?  Is your “trust-building” strategy actually making...  Read More
Categories: Marketing
Earning the Right to Get New Patients (E.291)
“Have you earned the right to get a referral—or are you just hoping for one?” – Sara Hansen Too many dentists think marketing is something you do outside the practice. But real, sustainable growth starts within. In this candid and empowering episode, marketing strategist Sara Hansen joins Dr....  Read More
Episode #1,005: These Are the Latest Practice Profitability Trends
Kiera and Dana perform a practice autopsy mashup. In this episode, they specifically take a look at multi-location practices, and how to make all of them profitable instead of just one or two. Topics discussed include overhead, associates, marketing, and more. Episode resources: Transcript...  Read More
Strategies to Dominate Local Search with Google Reviews
Let’s be honest: dental practice marketing isn't getting any easier. More clinics are opening up, all targeting the same group of patients in your area. The result? Intense competition, making it harder for you to stand out. A few years ago, spending $500 to $1,000 per month on ads might have been...  Read More
Categories: Marketing
The Patient First Podcast Episode 176: Practice Growth Fueled By Data and Research—Interview with CEO & Founder of Room 118
It’s time to change “data-driven growth” from a buzzword to reality. Justin Strong, Founder and CEO of Room 118, is here to help us all do just that. In this episode of The Patient First Podcast, I grill Justin on how his decades of experience have powered Room 118, a full-service dental...  Read More
Top Strategies for Training Dental Staff for Reputation Management
How to Build a Stellar Reputation & Attract More Patients—Without Burning Out Your Team Let’s be real—running a successful dental practice isn’t just about providing excellent patient care anymore. These days, your online reputation can make or break your growth. Did you know that  when researching...  Read More
Video That Converts: A Smart Guide for Dental Practices
At Identity Dental Marketing, our goal is to help practices generate meaningful results through proven strategies. As the  for growth-driven dentists, we guide clients in leveraging cost-effective tools, like DIY video content, to strengthen their brand and attract ideal patients. Video...  Read More
Smarter Spending: How Strategic Keyword Use Transforms Dental Ad Campaigns
In the digital marketing world, choosing the right audience is as important as the message itself, especially when it comes to running Google Ads for dentists. One of the most effective, yet often overlooked, tools for refining your reach is negative keywords. These terms prevent your ads from...  Read More
How to Boost Case Acceptance with Effective Treatment Presentation Strategies
Think about the last time you made a significant purchase like buying a new car. You probably didn’t make the decision on the spot. Instead, you went home, explored your options online, compared features, and read reviews. You wanted to make sure you were getting the best value and felt confident...  Read More
Turning Criticism Into Opportunity: Reputation Management Tips for Growth-Focused Dental Practices
In the digital age, a dental practice’s reputation lives online. A single negative review, especially on high-traffic platforms like Google or Facebook, can influence how prospective patients perceive your office. For practices aiming to grow, managing that perception is vital. Partnering with...  Read More
Innovative Dental Growth: How Forward-Thinking Practices Use Technology to Stay Ahead
When it comes to finding the best dental marketing agency, specialization matters. focuses exclusively on dentistry, giving us an edge in understanding how patients think and how practices grow. Our tailored strategies combine proven marketing techniques with the latest technologies, such as...  Read More
Episode 54: Dan Schawbel on Back to Human
What You’ll Learn:             Why technology may be increasing workplace isolation, not solving it             How EQ is overtaking IQ as the most valuable skill in a tech-driven economy             The four essential factors that drive employee engagement             Practical strategies...  Read More
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