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How Much Does Dental Marketing Cost?
Why Dental Marketing is Essential for Growth We’ve all heard the saying, “You have to spend money to make money.” While it may be overused, it holds true—especially when determining your dental marketing budget. Investing in marketing is vital for the success of any dental practice. However,...  Read More
Capturing Attention: Why Video Marketing Is a Power Move for Dental Practices
In today’s fast-moving digital world, video marketing gives dental practices a critical edge. Rather than relying on static images or text-heavy content, video provides a vivid, engaging way to show what makes your practice different. As the , Identity Dental Marketing helps dentists use...  Read More
Thriving in Any Economic Conditions
Build a Thriving Practice in Any Economic Conditions Podcast Transcript: How Small Practices Thrive in Any Economy Welcome to the Perfect Place to Put a Practice podcast, hosted by Mike Green from Doctor Demographics. Today, we’re diving into how practices of all sizes can not only survive but...  Read More
Episode #1,010: Quality Leadership is Elusive. Do You Have What It Takes?
Kiera returns with the Green Park Dentistry team, Chief Operations Manager Jeff and Dr. Andrew Sugg, to discuss tips for those who want to evolve their leadership. Jeff and Dr. Sugg share their own journey, which included immersing themselves in a new community. Episode resources: ...  Read More
 Is Your Leadership Actually Leadersh*t? (E.293)
Jake Brown didn’t write a leadership manual. He wrote a warning. After years of dodging landmines and navigating dysfunction, Jake learned how to lead with clarity, humor, and zero tolerance for corporate nonsense. In this unforgettable episode, Jake joins Dr. Chad Johnson and Regan Robertson...  Read More
Limiting Reviews to Google? Here's Why That's a Mistake
Dentist: I want patient reviews only on Google. me: Google reviews are great—but everyone can leave one. You need a Gmail account to leave a Google review Most patients over 55 don’t have one. But many of them do have a Facebook account. Adding Facebook and Yelp doesn’t take away from Google it...  Read More
Top Tips for Utilizing Video Content in Dental Websites to Attract New Patients
Utilizing video content in dental websites has become a game-changer for attracting and engaging new patients. In today’s digital world, people don’t just want to read about your practice—they want to see it in action. Video marketing allows you to introduce yourself, showcase your expertise, and...  Read More
From Ideas to Appointments: Elevating Your Practice Through Strategic Storytelling
When dental teams look for a partner that can translate clinical excellence into online growth, they turn to  because we strive to be recognized as the best dental marketing agency in the field. We begin every campaign by clarifying practice goals, audience motivations, and competitive gaps, then...  Read More
Keep Showing Up: The Secret to Ground Marketing Growth | GMS
Is your team sabotaging your referrals by walking away after ONE rejection?  Be honest—when a business says "no," does your ground marketer stop showing up? Because if they do, you're not just losing a lead… you're losing months of compounded ROI.  Here’s the controversial truth: Most successful...  Read More
Categories: Marketing
How Technology Creates a More Human Connection in Dental Marketing
At , we believe the best dental marketing agency doesn’t just follow trends, it pioneers them. In today’s fast-moving digital landscape, artificial intelligence (AI) has become a powerful tool to enhance how practices connect with patients. Used strategically, AI allows for more personalized,...  Read More
How to Take a Real Vacation and Still Run a Profitable Practice
Let’s be honest, many dentists struggle to truly unplug during summer vacations. We want time off, but our practices still need to run. And even if you do close the office, your team is still on the clock… so what should they be doing that actually moves the business forward? After coaching...  Read More
Unlocking Patient Loyalty Through Strategic Marketing Psychology
Dental practices that understand this dynamic are better equipped to build meaningful, lasting relationships. The  doesn’t just promote services, it crafts strategic messaging rooted in patient psychology. When you align your marketing with how people think and feel, you create stronger...  Read More
The Importance of Dental Reputation Management: How to Maintain Patient Trust and Grow Your Practice
In today’s digital-first world, your reputation isn't just what patients say about you in the waiting room—it's what they say online. And what they say online has more weight than ever before. That’s why understanding the importance of  isn’t just a marketing afterthought—it’s essential for the...  Read More
First Impressions Count: Choosing Outdoor Lounge Seating for Dental Clinic Exteriors
Creating a comfortable dental experience doesn't begin in the exam chair. For many patients, it starts the moment they arrive and take in the view outside the clinic. The sidewalk, the doorway, the waiting area just outside. These spaces shape feelings before a word is even spoken. That’s why...  Read More
The Top 8 Traits for Hiring the Ultimate Ground Marketer: And How to Incentivize Them | GMS
Are you letting the wrong person lead your ground marketing… just because you don’t want to hurt their feelings? Here’s the hard truth: Just because someone is loyal doesn’t mean they’re likable outside your practice. Just because they “know your brand” doesn’t mean they can connect with...  Read More
Categories: Marketing
A FREE Turnaround Challenge for Dentists!
We get it—running a dental practice is demanding. From managing a full schedule to leading a team and still trying to find time to grow, it’s a lot. That’s exactly why we created the  This is a free email-based challenge designed to help dentists like you get fast, meaningful wins—without having to...  Read More
Episode #1,009: Becoming the Dentist Your Community Chooses
Kiera talks with Chief Operations Manager Jeff and Dr. Andrew Sugg of Green Park Dentistry about identifying your dreams as dental leaders, and finding the path to get there. Episode resources: Transcript: Kiera Dent (00:00) Hello, Dental A Team listeners. This is Kiera and today is such a...  Read More
Visual Storytelling for Dental Practice Growth
At , we understand how crucial visuals are to your practice's growth. Our team integrates photography into broader campaigns that include SEO, branding, social media management, and reputation strategy. When you partner with the best dental marketing agency, you don’t just get pictures, you get...  Read More
Planning for Your Life Beyond Dentistry (E.292)
“Exit planning isn’t a someday conversation. It’s business planning, and it should’ve started yesterday.” – Angela Golden Too many dentists hit their limit and think, “I’ll sell when I’m ready.” But the hard truth? Most aren’t ready, and their practice pays the price. In this sobering and...  Read More
5 Ways You’re Probably Losing Money Every Day
Too many dentists are confident their staff is excellent, believing there’s no way they would book fewer than 8 out of 10 patients calling. It’s a comforting thought, but here’s the reality: Based on our data, we can assure you that this is often far from the truth. In fact, we’ve received...  Read More
How Backlinks Help Dental Practices Earn Trust and Visibility
A backlink is a hyperlink from one website to another. In the world of SEO, each high-quality backlink acts like a vote of confidence for your website. But not all votes are created equal. Links from reputable, relevant sources carry far more weight than links from low-quality directories or spammy...  Read More
Top 22 Dental Marketing Books to Read in 2025
As a dental professional, you stand to gain a lot in business – and in life – by following the examples of the ‘success stories’ who came before you. Many of these stories can be found in this list of dental practice management books, including  books, productivity books, and more, that we’ve...  Read More
Trump’s Tariffs: A Threat to Your Dental Practice or a Hidden Opportunity?
There has been a lot of talk about how Trump’s tariffs could affect the dental industry, especially for practices in Canada. But is this something dentists should panic about? Or is there a hidden opportunity buried in all the uncertainty? In a recent webinar that we did, industry veterans Bill...  Read More
How to Find and Hire Amazing Dental Receptionists
Why the Right Receptionist Matters You might be the best dentist in your area: delivering exceptional care, mastering complex procedures, but long before a patient ever sits in your chair, their experience is shaped by your front desk. Your receptionist is the first voice a patient hears, the...  Read More
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