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Managing Dental PPC Budgets: Strategies for Maximizing ROI
Managing  budgets can feel like a shot in the dark if you’re not sure what you’re doing. One minute you’re running Google Ads to get more patients, the next minute your ad spend is through the roof, and you're wondering if any of it actually worked. If this sounds familiar, you're not alone. PPC...  Read More
Episode #1,003: The Top Commonality of the Best Dental Practices is ________
Kiera shares a key secret from the most recent Dental A-Team Summit: common traits of highest-performing and happiest practices.  Episode resources: Transcript Kiera Dent (00:01) Hello, Dental A Team listeners. This is Kiera. And today I am so excited to chat with you. I hope that you're...  Read More
Strengthening Your Marketing Core Muscles (E.290)
Marketing isn’t just ads and social posts—it’s the backbone of your practice’s growth. But just like skipping leg day at the gym, many dental practices skip the real core work that gives marketing its staying power. In this episode, co-hosts Dr. Chad Johnson and Regan Robertson break down what...  Read More
Maximizing Your Practice’s Visibility with Smart Patient Review Strategies
For dental practices seeking to grow sustainably in today's competitive market, establishing a strong online reputation is crucial. As the  for dentists nationwide, Identity Dental Marketing emphasizes the importance of strategically generating Google reviews to boost visibility and...  Read More
Harnessing Innovation: How AI Is Reshaping the Future of Dental Marketing
Artificial intelligence (AI) and machine learning are redefining the way dental practices approach marketing and SEO. These technologies help identify patient behaviors, anticipate search trends, and deliver personalized content strategies that improve visibility and engagement. For practices...  Read More
Creating a Dental Implant Marketing Plan
Creating a dental implant marketing plan is no longer as straightforward as it once was. Years ago, dental implants were primarily offered by oral surgeons and prosthodontists, making marketing efforts more focused and less competitive. However, as implants have become the gold standard for tooth...  Read More
The Next Recession (E.250)
In this solo episode, Dr. Bruce Baird speaks directly to dentists who’ve weathered 2008, survived COVID, and are eyeing the horizon with justified caution. But instead of fear, Bruce calls for action. This episode reframes how we prepare for recessions not by retreating, but by building something...  Read More
Why Backlinks Still Matter in 2025
In an increasingly competitive digital environment, backlinks remain one of the most influential ranking factors for dental websites. A backlink, when one website links to another, acts as a signal to search engines that your content is credible and worth promoting. But not all backlinks are...  Read More
How To Optimize Your Medical Website For Higher Patient Engagement
In today’s digital-first landscape, your medical website is often the first impression potential patients have of your practice. If it’s outdated, slow, or hard to navigate, you could be losing valuable patient opportunities before the first call. At Medical Marketing Guru, we understand how...  Read More
Best Practices for Writing Effective Dental PPC Ad Copy (That Actually Gets Clicks)
  Let’s face it—writing effective  ad copy that attracts the right kind of patients isn’t just about throwing together a catchy headline and hoping for the best. If you're running a Google Ads campaign for your dental practice, every word you write matters. From your headline to your CTA, you’re...  Read More
Building Trust Through Dental Website Design
  (And Why It’s More Than Just a Pretty Site) If your dental website isn’t building trust from the moment a patient lands on it… you might be losing more patients than you think. In today’s digital landscape, your website is your first impression. It’s often the first place prospective patients go...  Read More
Elevating Your Associate Dentist’s Presence: Strategies for Practice Growth
When it comes to growing your dental practice with the help of an associate dentist, implementing the right marketing strategies is essential, not only for patient trust but also for long-term retention and profitability. At , we excel in helping practices stand out with customized solutions,...  Read More
Top 7 Tips on How to Improve Load Speed on Dental Websites
Let’s be real—a slow loading website can be a real turnoff for potential patients. You’ve only got a few seconds to grab someone’s attention online, especially when they’re browsing on mobile devices or juggling five things at once. If your  lags, your competitors are just a click away. Luckily,...  Read More
Creative Community Outreach Ideas to Boost Dental Practice Growth
In today’s competitive dental industry, growing your practice requires more than just a good location and word-of-mouth referrals. To thrive, practices need strategic marketing approaches that go beyond the basics. One surprisingly effective yet underutilized strategy? Building local partnerships...  Read More
Top of My Game: What’s Next (E.249)
What’s next when you’re at the top of your game? That’s the question Dr. Bruce Baird tackles in this solo episode of the Productive Dentist Podcast. It’s not about burnout. It’s not about struggling. It’s about clarity when you’ve already built the success you dreamed of. Bruce speaks directly to...  Read More
Episode #1,000: We’ve Spent 1,000 Episodes Together
Kiera reflects on some of her most memorable episodes and experiences across 1,000 episodes (!!!) of the Dental A-Team podcast! Episode resources: Transcript Kiera Dent (00:00) Hello, Dental A Team listeners. This is Kiera and today feels like a ridiculously special, amazing, incredible day....  Read More
Spot the Shift: 5 Signs Your Patient Demographics Are Changing
Spot the Shift: 5 Signs Your Patient Demographics Are Changing Podcast Transcript: Welcome to The Perfect Place to Put a Practice! I’m your host, Mike Green, owner of Doctor Demographics, where we help private practice owners—dentists, veterinarians, optometrists, and more—find the ideal...  Read More
7 New Dental Marketing Facts That Dentists Need To Know in 2025
  The dental marketing landscape is always evolving, and staying ahead of the latest trends is crucial for practice growth. New research and statistics reveal shifts in how prospective patients search for dental services, engage with dental practices online, and make decisions about their oral...  Read More
From CIA to Chairside: Reaction Episode (289)
“Presence is power—but not the kind people fear. It’s the kind that earns trust.” ~Dr. Maggie Augustyn In this reaction episode to Moment 207 of The Diary of a CEO, the Productive Dentist Podcast team unpacks CIA communication strategies through the lens of patient care, team dynamics, and...  Read More
Crafting Credibility Through Stories: A Powerful Dental Marketing Advantage
In dental marketing, authenticity is key, and nothing builds trust faster than a compelling patient story. The  understands that testimonials and case studies don’t just highlight services; they humanize your practice. These narratives offer emotional insight, answer unspoken patient concerns, and...  Read More
Smarter Content Strategies for Dental Practice Growth
If you want to grow your practice without relying solely on referrals or discount-driven promotions, you need a content marketing strategy built for long-term success. As the , Identity Dental Marketing provides custom strategies that elevate practices by generating trust, building authority, and...  Read More
While starting new dental practices, practitioners need more than clinical expertise. For this, dentists need to have a grasp on administrative responsibilities, particularly billing compliance. In the financial year 2022, the U.S. Department of Justice reported over $2.2 billion in settlements...  Read More
Using Social Media to Increase Patient Referrals
Using Social Media to Increase Patient Referrals Why Social Media Matters for Patient Referrals If you're not using social media to increase patient referrals, you could be missing out on one of the most powerful (and cost-effective) ways to grow your practice. Today’s patients don’t just rely on...  Read More
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