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Episode 103 - Know Your Team
 recently spoke with a doctor who was struggling with his team: he had run through two teams and is on this third in 2 years. You might be wondering the same thing he was: How do I fix my team? The answer is simple, but not always easy: become a better leader. I had to deal with this in my...  Read More
Are You Violating Federal Law in the Interview Process? (Dental Law Radio)
Many people think that ADA guidelines only apply once an employee has been hired. However, there have been instances where employers violate ADA requirements during the interview process. It is important for employers to be aware of these guidelines and make sure they are following them before,...  Read More
The Internet Has Changed How Businesses Have Been Done
Over the last few years, the Internet has changed a lot of things in our lives — the way we buy food, the way we do shopping, the way we do business. And its influence on our lives is growing.  In today’s Digital Age, the Internet gives you the opportunity to be not linked to:  - only one...  Read More
Day 44 of 75…. Are you sending patients irrelevant messages?
The days of sending blanket emails and promo campaigns to patients are coming to a fast end. Savvy dentists are crafting and deploying messages, appointment notifications, promo campaigns and other patients communications that are targeted based on pre-defined patient segments.  Read More
The Art of the Waiting Area
          So many dentists name their practice as “______ Family Dentistry.” The key word in there is family. Most take this to mean that it’s a welcome place for their family. If your practice welcomes whole families into your dental practice, does your waiting area reflect that?           Waiting...  Read More
Day 43 of 75…Social Media For Sh*ts And Giggles
According to Dr. @Tejas Patel, the man behind the fast rising Austin Cosmetic Dentistry, when it comes to building social media content… The best way to think about content is it think of it as everything that helps a patient come in for the first time already knowing what it is that you're doing,...  Read More
TMD Demystified Episode 6: Building Trust and TMD
When it comes to solving the TMD conundrum, trust is key. There is trust that dental and medical practitioner need  to have in the TMD solution they offer. There is also trust needed on the part of patients. Today we will talk about building a two way trust as we address TMD.     Read More
How to get your dental applicants to call you back
We hear you.  A lot of you are having great success in getting applicants with .  The problem is getting these candidates to call you back or show up for interviews.   While people are people and there is no exact science to get these dental assistants, hygienist and front office dental personnel...  Read More
Day 42 of 75 - Build Your Practice Like Bezos
Would you like to build your practice on the same foundation that @Jeff Bezos used to build Amazon on? Businesses that have leveraged @Jim Collins’ Flywheel Framework go from good to great. Are you ready for that transformation?  Read More
Anti-Harassment Complaint Procedures (Dental Law Radio)
A written anti-harassment procedure can you help tremendously in the event that you ever receive a letter from the EEOC or from an attorney representing an ex-employee alleging sexual harassment. Stuart Oberman explains why it is important to have a written anti-harassment complaint procedure, and...  Read More
Day 41 of 75 - The Secret to market dominance
The practice that becomes the premier destination for implants, cosmetic dentistry or orthodontics is the one the establishes itself by delivering the most awesome experience. The 9-Star Patient Experience. Are you working towards becoming city-famous, state-famous, or even world famous for the...  Read More
When I stop running my business, do I have enough income to retire?
In the last 30 years of working with health care professionals, we at Flasch International have noticed that there is an Exit Strategy missing. “When I sell my practice, do I have enough income to retire?” It is painful to see how the majority of doctors and busy professionals simply don’t...  Read More
Episode 9 - Deeper Dive: Balancing Your Equation
“If you find yourself questioning your decisions all the time, then you’re making the decision on an emotional high, and questioning on an emotional low.”  In my interview with Dr. Josh Bower he brought up an incredible theme: is your dental practice a hobby or a business? Am I so focused on my...  Read More
Day 40 of 75… Is your digital quarterback messing up?
  Suppose you were the coach of a football team. Your quarterback suddenly develops a weird habit of throwing the straight at the opposing team. Would you even think twice about replacing him if this happens in 3 games multiple times a game? Chances are high you wouldn’t let this happen for...  Read More
Day #39 of 75 … What matters more, patients' oral health or your oral health business?
Day #39 of 75 … in the #75DaysOfMomentum So, what matters more for a dental practice owner? Taking care of patients’ teeth or growing the business? #75DaysOfMomentum #DentalMarketing #CosmeticDentistry #DentalImplants #DigitalMarketing  Read More
Facebook Tips for Dentists: How to Engage on Facebook
Let’s talk about Facebook, and how to effectively use this platform to grow your dental practice.  Facebook is the most popular social media platform on the planet. , it had amassed 2.8 billion active users. That’s over a third of the earth’s population. If one out of every three people use...  Read More
Categories: Marketing
Episode 102 - It’s the Why, Not the What
“Dentists need to do a better job explaining to patients the why behind things happening with their mouth not the what.” When you look at the freedom productivity allows, it all comes down to great case acceptance. Unfortunately, because so many dentists are tied to insurance companies, they have...  Read More
What Makes a Good Buyer of a Dental Practice
  What Makes a Good Buyer of a Dental Practice Have you read the books, ? Our special guest on this episode, Brian Hanks, MBA, CFP, authored both of those. He is the right guy to sit down with today to talk all about good fit, buyer readiness, common seller mistakes, buyer’s post-sale success,...  Read More
Categories: Marketing
Day #38 of 75… Jay Abraham's secret to consistent referrals
How can you ensure that you're getting a consistent flow of referrals coming into your office month in month out. You take a leaf out of @Jay Abraham’s playbook.  Read More
Day #37 of 75 - Are your helping competitors steal your patients?
Your competitors have a job to do. To make sure as few patients as possible enter your doors. That’s understandable. It’s business. But are you unintentionally helping the competition do their job? I mean, are you helping competitors steal your patients that should be coming to you?...  Read More
TMD Demystified Episode 5: Skepticism and TMD
There is lots of skepticism around TMD both in the dental/medical community as well as among patients. Skepticism is not necessarily bad. Today i'll address, head on, TMD skepticism that's prevalent in the dental and medical community as well as among patients. Today we'll look at skepticism...  Read More
Day #36 of 75 - Where does your story start?
Everybody has a story. Where does the story of your life start? Here is where mine started...  Read More
Day #35 of 75 - Are worthless Digital Real Estate Assets pulling your practice down?
To become the ultimate destination for everything dentistry in a city, a practice’s leadership must commit to building the most compelling portfolio of digital real estate assets. In short… You must become a digital real estate developer.  Read More
Day #34 of 75… Is your marketing confusing patients?
Do you want to guide your prospective patients along an emotionally compelling journey….? From being complete strangers… To full fee-paying patients sitting in your chairs? Then design and deploy marketing funnels for your high-ticket offers.  Read More
Grow Your Dental Practice With Email Marketing
Looking for a new way to grow your dental practice? Look no further than your inbox. Yes, we’re talking about email.  Email is one of the best marketing tools that you’re not using. While you likely use email for simple transactional tasks, such as to confirm upcoming dental appointments, you...  Read More
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