Today's Active Blog Posts

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HIPAA Security Audits to Ramp Up in Fall 2014
I have been preaching for a while now that it would only be a matter of time before stepped-up enforcement by the government for the HIPAA Security Rule would begin. Well, it appears that time may be coming this fall. In a recent article in Health IT Security, a spokesman for the U.S. Department...  Read More
Social Media Myths Exploded: 10 Beliefs That Are Costing You Referrals and Hurting Patient Retention
Social Media Myths Exploded: 10 Beliefs That Are Costing You Referrals and Hurting Patient Retention Much of what you’ve been told and believe about social media marketing is wrong. They are myths. I crushed them originally a few weeks ago on a webinar for the and I’ll do the same in...  Read More
Block Scheduling
BLOCK SCHEDULING  Your practice will be rushed, hectic and stressed without a schedule that is well designed.The purpose of blocking scheduling  is to decrease stress, keep production on an even keel from one day to the next while maintaining or increasing production. These are the steps for...  Read More
Actions to take to fill up your dental schedule, cut down on no-shows/cancellations.
1. For those who take insurance get in "end of year" insurance out. 2. Have a short call list 3. Make sure that every patient has their next appointment scheduled before leaving 4. Follow-up on unscheduled treatment and missed appointments. The person doing the calls must have excellent...  Read More
A Toot for Products That Work
Dental marketing can always provide a needed boost when properly applied. There are never any guarantees but properly timed and tested methods can always provide that higher probability of success. Enter Viva Referral Cards. I have no connection with this company other than we currently use their...  Read More
Best Dental Job Ad - EVER
I recently helped one of my clients write this dental job listing - it got 200+ applicants in 3 days. (Ready to learn the 13 steps to open a new dental office?to get your free copy of Grand Opening.) A HUGE Pool of Applicants For those of us who want the best staff, it’s a whole lot...  Read More
Broken Appointments: Following Up On
Correctly handling missed appointments is key to the successful management of your dental practice. If not handled as soon as they occur patient treatment plans can be disrupted, the schedule is thrown off and patients can be lost. When a patient misses an appointment they must be called within...  Read More
Forget About Getting Likes On Facebook, Here's What To Do Instead w/Infographic
It’s likely that you’ve been told by one or more Dentist marketing experts (DME’s) and/or practice management companies (PMC’s) that the key to success on Facebook is to get as many likes as possible. After thinking about it you say to yourself… “Well, that...  Read More
How A Dental Real Estate Lease Can FAIL; The Recap
I hope that you have enjoyed the Dental Real Estate Lease series and have found tremendous value in the education given. So far the feedback that we have been getting has been amazing! As we have learned the one, all powerful document, called a dental real estate lease, could secure or...  Read More
How A Dental Real Estate Lease Can FAIL (part 3)
For dentists looking to open a new office, this article will give you some powerful strategies to use in your dental real estate lease negotiations. If you missed Part 1 or Part 2 of this 3-part mini-series you can read them here: Part 3: HOW TO WIN (and how your landlord will try...  Read More
HIPAA Security Compliance: What is Your Sanction Policy?
Sanction policy? It sounds like what one country would do to another country to apply political pressure. Regrettably, that is the terminology the government is using when it comes to this section of HIPAA Security Rule compliance. The sanction policy (CFR 164.308(a)(1)(iii)(C) must be part of the...  Read More
How A Dental Real Estate Lease Can FAIL (part 2)
If you missed Part 1 of this 3-part mini-series It shares thoughtful insight and should be read before Part 2. Dentists who are considering opening a new office will most likely look at the option of leasing. After reviewing many leases, my team has found a few sure-fire ways to FAIL in the...  Read More
How A Dental Real Estate Lease Can FAIL (part 1)
The one, all powerful document, called a dental real estate lease, could secure or obliterate your financial security. Surprisingly the financial dangers have nothing to do with the price per square foot. Read on, in this 3 part article to discover the 3 worst FAILS of a dental real estate...  Read More
Dentist Marketing Success Requires That You MUST Understand The "New" New Patients... Introducing the Gen-C Patient
Dentist Marketing Success Requires That You MUST Understand The "New" New Patients... Introducing the Gen-C Patient. As I've mentioned in previous posts and In , the level of sophistication and specialization required to achieve sustainable growth in your dental practice is now at an all-time...  Read More
The Key To Dental Marketing Success: Growth Hacking Your Dental Practice Using The Four Moments of Truth
Growth Hacking Your Dental Practice: Why Understanding and Designing The Four Moments of Truth Is The Key To Your Dental Marketing Success When dental marketers talk about “real time” online strategies, they are almost always thinking about rapid engagement and response. focuses on...  Read More
HIPAA Investigations:  You Never Know
The Office of Civil Rights at HHS will initiate an investigation into HIPAA violations due to disgruntled employees, patient complaints, theft or loss of records, security breaches, and improper disclosures. Private practices are the most common covered entities required to take corrective action...  Read More
Medical Identity Theft: A Troubling Trend
The Ponemon Institute, a nationally recognized privacy research firm, recently released its Fourth Annual Patient Privacy and Data Security Study. For healthcare providers, it is probably not much of a new revelation that the study found more criminals are stealing patient records to commit...  Read More
HIPAA Investigations:  You Never Know
The Office of Civil Rights at HHS will initiate an investigation into HIPAA violations due to disgruntled employees, patient complaints, theft or loss of records, security breaches, and improper disclosures. Private practices are the most common covered entities required to take corrective action...  Read More
Look Into The Deep Dark Secrets Of PPO's
The Secret: Dental Fee Schedule Negotiation Can Actually Work. If you’re considering opening a new office, you must consider this topic before opening or you’ll risk decades of missing hundreds of thousands of dollars of profits. If you’ll take PPOs in your new office,...  Read More
Surprising Facts On The Current Realities of Dental Real Estate
In a recent article, it became clear to me that there are 4 compelling reasons why 2014 could be the CHEAPEST year for you to move into your ideal dental real estate. Delaying may be very costly. Surprising Facts The Current Realities of Dental Real Estate 1. Fewer Open Spaces: U.S. office...  Read More
More on Morning Huddles
Often morning huddles are being done but the dentist is solely running the meetings and they are always just talking about what is being done today. And here lies the mistakes in doing it this way: The dentist must never soley run the morning huddle so to speak. Now I didn’t say not to have...  Read More
Building Your Local SEO to get New Patients
Instead of spending a ton to reach out to your patients, you could put yourself in a position that local patients are reaching out to you whenever they need dental services. Introduction of computer networks did nothing to change the most basic fact about the way dental professionals make a living...  Read More
Things Are Bad.  Things Are Really Bad.  Here Is The Update
You might remember last years two part series about the good, the bad an the ugly of hiring the wrong dental contractor. Well, that story has gotten worse...much worse. The project is now nearly 7 months delayed and the doctor will likely lose upwards to a quarter of a million dollars, while the...  Read More
Growth Hacking Your Content Marketing Program… Take Your Blog to the Top of Google SERP’s and Generate MORE Quality New Patients Each Month!
Growth hacking is the name of the game right now for Dentists who want access to the next generation of dental marketing, and why shouldn’t it be? It’s all about putting more prospective patients at the top of the conversion funnel and bringing more qualified new patient traffic into...  Read More
Are your employees driving away your patients?
For a dental business to succeed, a lot of things need to go the right way, but just a single customer service misstep is all it takes to permanently ruin a reputation. Everyone who spent any time in the dental industry knows very well that some patients can be really difficult at times and that...  Read More
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