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Dentistry is a world of skill, precision, hygiene, and consistency. And this world is incomplete without the right tool. Tools like diagnostic mirrors, barrier sleeves, x-ray sleeves, and  play an essential role. That’s why choosing high-quality dental accessories isn’t just a simple purchase...  Read More
How Do Patients Find Healthcare Providers?
Understanding how patients search for care is key, and research from trusted sources like Google and McKinsey helps guide smart marketing decisions. If you run a healthcare practice, you’ve probably spent a lot of time wondering how to attract a consistent flow of patients. The internet is full of...  Read More
Choosing An Orthodontist In Waxahachie, TX When it comes to improving your smile, orthodontic care can be a life-changing investment. Whether you're dealing with crooked teeth, spacing issues, or jaw misalignment, modern orthodontics offers a wide range of solutions tailored to your needs....  Read More
Categories: Orthodontics
How a Dental Receptionist Should Answer the Price Question
Let’s face it—when someone calls your dental office and the first thing they ask is “How much does it cost?”, it can feel like they’re just shopping around. But here’s the truth: most of the time, they’re not trying to price-match like they’re buying a toaster.  They’re just unsure of what else...  Read More
Categories: Marketing
How Does a K-1 Loss Affect My Taxes? A Simple Guide
If you’ve ever received a , you might’ve noticed a loss reported on it—and wondered, “How does this affect my taxes?” The answer isn’t as straightforward as you might hope, but understanding it could help you reduce your tax liability and plan smarter for the future. A K-1 loss doesn’t just vanish....  Read More
Episode #1,006: Find a Way to Start Providing Botox in Your Practice
Kiera is joined by Dr. Christy Moore of Moore Smiles to talk about how Dr. Moore has maintained her passion for dentistry over the decades, including providing solid leadership for your team, keeping an amazing culture, and branching out to services like Botox. Episode resources: ...  Read More
The Power of Strategic Dental Billing
Expert-Led Billing with a Clinical Background As the founder of American Dental Claims, I make sure your insurance billing is handled with the highest level of accuracy and care. With over 15 years in the dental field as a former dental assistant and office manager, I truly understand the ins and...  Read More
Preserving Trust and Recognition Through Strategic Rebranding
A dental practice’s name is more than just a title; it represents years of trust, relationships, and reputation. Changing that name can feel like a risk, but with the right strategy, it can actually strengthen your brand. At , our role as the best dental marketing agency is to help practices...  Read More
Elevating the Patient Experience with Smart Strategy and AI Insight
In today’s competitive dental landscape, personalized patient engagement is more than a luxury; it’s a necessity. At , we’ve found that integrating artificial intelligence (AI) into your marketing plan not only enhances automation but also transforms the patient experience. As the best dental...  Read More
How to Turn Facebook Likes Into Patients in 2025
In 2025, social media marketing continues to evolve, but one thing remains true: most dental practices are still doing Facebook completely wrong. We’ve been critical of Facebook advertising in the past, not because it’s ineffective, but because most dentists treat it like Google Ads. They throw...  Read More
Categories: Marketing
Teeth Whitening Treatment in Delhi – Dr. Garg’s Multispeciality Dental Center
Want a brighter, whiter smile? Dr. Garg’s Multispeciality Dental Center in Rajouri Garden, West Delhi, offers professional  designed to restore your confidence with visibly whiter teeth. Known for safe and effective cosmetic dentistry, the clinic is a trusted name for advanced whitening solutions,...  Read More
The Psychology of Ground Marketing: How Trust and Storytelling Inspire Success | GMS
 Are You Accidentally REPELLING Patients Without Even Realizing It?   . Some patient interactions feel effortless… others fall flat. Why? Is it their attitude—or is it YOURS?  .  Are your first impressions secretly pushing patients away?  Is your “trust-building” strategy actually making...  Read More
Categories: Marketing
What Is Real Estate Syndication? A Beginner’s Guide
Real estate syndication is a powerful way for high-income earners like doctors and dentists to tap into commercial real estate opportunities, without managing properties themselves. Imagine pooling your money with a group of other investors to buy an apartment complex, an RV park, or a mobile home...  Read More
Episode 173: Creating a Culture That Counts: A Guide to Building a High-Performing, Engaged Team
The Jameson Files 173 - Creating a Culture that Counts Podcast Host and Guests: Carrie Webber  See What’s New from Jameson: 00:00 Introduction  00:15 The Importance of Culture in Dental Practices 01:06 Current State of Employee Engagement 02:43 Creating a Culture by Design 05:14 Building a...  Read More
Ever wonder what questions dental professionals hear most often during appointments? We've noticed certain questions come up repeatedly in our practice, and we love it! Whether you're searching for an “expert dentist near me” or you're already part of our dental family, asking questions shows you...  Read More
Categories: Public Health
Earning the Right to Get New Patients (E.291)
“Have you earned the right to get a referral—or are you just hoping for one?” – Sara Hansen Too many dentists think marketing is something you do outside the practice. But real, sustainable growth starts within. In this candid and empowering episode, marketing strategist Sara Hansen joins Dr....  Read More
Episode #1,005: These Are the Latest Practice Profitability Trends
Kiera and Dana perform a practice autopsy mashup. In this episode, they specifically take a look at multi-location practices, and how to make all of them profitable instead of just one or two. Topics discussed include overhead, associates, marketing, and more. Episode resources: Transcript...  Read More
Strategies to Dominate Local Search with Google Reviews
Let’s be honest: dental practice marketing isn't getting any easier. More clinics are opening up, all targeting the same group of patients in your area. The result? Intense competition, making it harder for you to stand out. A few years ago, spending $500 to $1,000 per month on ads might have been...  Read More
Categories: Marketing
The Patient First Podcast Episode 176: Practice Growth Fueled By Data and Research—Interview with CEO & Founder of Room 118
It’s time to change “data-driven growth” from a buzzword to reality. Justin Strong, Founder and CEO of Room 118, is here to help us all do just that. In this episode of The Patient First Podcast, I grill Justin on how his decades of experience have powered Room 118, a full-service dental...  Read More
Top Strategies for Training Dental Staff for Reputation Management
How to Build a Stellar Reputation & Attract More Patients—Without Burning Out Your Team Let’s be real—running a successful dental practice isn’t just about providing excellent patient care anymore. These days, your online reputation can make or break your growth. Did you know that  when researching...  Read More
How this Dentist turned Botox into a Profitable Practice game-changer
When Dr. Christy Moore purchased her practice in 2012, she walked into an analog time capsule: paper charts, no internet, and systems that hadn’t changed in four decades. What began as a break-even practice has now evolved into a multi-doctor, systemized business—with facial aesthetics playing a...  Read More
Video That Converts: A Smart Guide for Dental Practices
At Identity Dental Marketing, our goal is to help practices generate meaningful results through proven strategies. As the  for growth-driven dentists, we guide clients in leveraging cost-effective tools, like DIY video content, to strengthen their brand and attract ideal patients. Video...  Read More
Smarter Spending: How Strategic Keyword Use Transforms Dental Ad Campaigns
In the digital marketing world, choosing the right audience is as important as the message itself, especially when it comes to running Google Ads for dentists. One of the most effective, yet often overlooked, tools for refining your reach is negative keywords. These terms prevent your ads from...  Read More
Exploring the Emerging Role of Stem Cells in the Treatment of Oral Cancers
With  As dental professionals, early detection and management of oral pathology are integral to patient care. While conventional treatments for oral cancers, such as surgery, radiation, and chemotherapy, remain the gold standard, researchers are now investigating  as a promising adjunct or...  Read More
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