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Episode #697: The Doc Who Hunkered Down and Got to Work
Kiera shares the story of what happened to a doctor who lost an office manager and hygienists and battled through disruptions. This episode is meant to inspire listeners to lean into their challenges; to hunker down and get to work. Episode resources: Reach out to Kiera:     Read More
4 Ways AI can Unlock Better Data Security for Accounting Firms
Sensitive customer data loss can have adverse impacts on both the end user and the accounting company. Therefore, stringent measures and checks must be in place to protect sensitive data because it might potentially interfere with company operations and result in a loss of credibility and...  Read More
The Ultimate 10-Step Guide to Incorporating a Private Limited Company in India
What is a Private Limited Company? A private limited company is a privately held, officially recognized business organization that is privately held by individual shareholders. Section 2(68) of the 2013 Companies Act specifies the legal conditions of this type of business. Additionally, it provides...  Read More
What is Identity Dental Marketing's Approach to Handling Direct Mail Campaigns?
Direct mail remains a valuable tool for introducing new businesses or promoting new services, typically yielding approximately three new patients for every 5,000 mail pieces initially. However, its effectiveness diminishes after about five to six mailings. The success of direct mail often hinges on...  Read More
Episode 222 – Charting New Territories, Part 1
“Everyone was very proud of our office before, but there’s a renewed sense of pride for what we have now, and how it’s different from most of the offices in our area.” ~Dr. Clint Euse In this first part of a three-part conversation, Everyday Practices Dental Podcast hosts Regan Robertson and Dr....  Read More
The Power of Google Reviews for Dental Practices
In today's digital age, the first interaction a potential patient has with your practice is likely through a Google search. Imagine a patient new to the area or someone in urgent need of dental care. They turn to Google, type in "dentist near me," and are immediately presented with a list of...  Read More
Categories: Marketing
Preventive Dentistry – Your Key to Optimal Dental Care!
Let's talk about something that's super important but often gets overshadowed by other dental topics - preventive dentistry or dental care. You might be wondering what exactly preventive dentistry is and why it matters. Well, buckle up because this blog is about to dive into that and so much more....  Read More
The Top 5 Mistakes in Dental Marketing
In the pursuit of practice growth and attracting new patients, dentists often encounter complex marketing landscapes fraught with potential pitfalls. Here, we highlight critical marketing mistakes to steer clear of: Neglecting Competitor Analysis: Understanding competitors' marketing strategies is...  Read More
The Top 5 Mistakes in Dental Marketing
In the pursuit of practice growth and attracting new patients, dentists often encounter complex marketing landscapes fraught with potential pitfalls. Here, we highlight critical marketing mistakes to steer clear of: Neglecting Competitor Analysis: Understanding competitors' marketing strategies is...  Read More
Steps To Achieve Financial Freedom: A How-To Guide
Steps To Achieve Financial Freedom: A How-To Guide  means having the ability to make choices without being held back by financial constraints. It involves understanding and managing your income, expenses, debts, and investments to achieve a level of financial stability where you can focus on other...  Read More
Episode 98 – Requested Replay: Reinforcing Your Team
“If you have high turnover, that usually means people have stopped growing in your practice.” -Dr. Victoria Peterson Your team is one of the foundational pillars to building your Investment Grade Practice™. In the last episode, we had an exceptional conversation with Dr. Adrienne Reynolds about...  Read More
The Patient First Podcast Episode 132: How to Start Offering Full-Arch Dental Implants—An Interview with Greg Essenmacher
Imagine the possibilities if you started completing more full-arch dental implant cases. How much would your practice grow? Would you be able to work shorter days? Retire earlier than expected? There are more patients out there who stand to benefit from multiple implants than you may realize....  Read More
What Key Performance Indicators Should I Focus on Regarding Google Ads?
When delving into the analysis of a Google Ads campaign tailored for a local business, it becomes imperative to scrutinize several pivotal key performance indicators (KPIs) that serve as barometers of its effectiveness and impact. These KPIs offer insights into various facets of the...  Read More
Episode 195 - Rewarding for Team Engagement
“I want you to be able to take great care of your patients, have low stress, and have a business that you’ve always dreamed of… and that is possible!” ~Dr. Bruce B. Baird This podcast is a continuation of episode 192 (“Are You A Micromanager?”) in which your host, Dr. Bruce B. Baird, discusses the...  Read More
Episode #696: Applying the Problem-Solution-Problem Approach
Britt and Tiff discuss how to present diagnosis information to patients in a clear and educational way with the problem-solution-problem approach (aka the Oreo cookie). Your patients don’t have to be scared by “problems,” but it is important to give them the right information in a manageable way —...  Read More
Episode #695: Get Out of Your Head and Start Prioritizing
So many projects, so little time, right? In this episode, Kiera breaks down how to successfully go about prioritizing the tasks in your life. She walks listeners through …          Making a list of tasks               Dividing the list into chunks               Fine-tuning delegation            ...  Read More
Episode #694: If You Met Yourself…
Kiera comes to this episode with an invitation for listeners to self-assess: If you met yourself, would you like you? She talks about heroes, their attributes, and where each of us stack up. Episode resources: Reach out to Kiera:     Read More
Episode #693: Strategically Prepare for Economic Downfall With Derrick Van Ness
Big Life Financial’s Derrick Van Ness returns to the podcast! He talks with Kiera about financial thresholds dentistry professionals should aim to meet, the difference between dying with zero versus an estate, how to be strategic as business owners for economic downfall, and a lot more. This...  Read More
Episode #692: Schedule __% of Your Treatment in the Back Office
That’s 80%, folks. 80% of your treatment should be scheduled in the back office. Tiff and Dana talk all about scheduling in this episode — the importance, the successes that come, and how to go about implementing. Episode resources: Reach out to Tiff and Dana:     Read More
Episode #691: Tracking Case Acceptance Made Simple
Britt and Tiff talk about the areas critical to having the best case acceptance in your practice. Together, they break down…          Styles: dollar for dollar and one for one               What the best tracking programs are               Tips for follow-up               What information to...  Read More
Episode #690: High Level Office Success Revealed
Kiera gives a sample of the top takeaways from the 2023 Dental A-Team Summit! She reviews the breakdown of the multi-million-dollar practices who shared their secrets, and all the other speakers who chimed in with their insight. Episode resources: Reach out to Kiera:     Read More
Episode #689: Acquire Lifetime Patients, Not Annual Ones With Paul Lowry
Paul Lowry, CEO and co-founder of the Dental Menu, is on the podcast! He and Kiera discuss the benefits of membership plans, how to incorporate rewards programs, whether it’s possible to increase dollar per patient without expanding, and a ton more. Membership plans increase patients’ interactions...  Read More
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