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What Does Grace Rizza Mean When She Says “Squeeze the Juice?” – Insights From the Best Dental Marketing Agency
At Identity Dental Marketing, our CEO Grace Rizza often encourages dental practices and marketing teams to “squeeze the juice.” So what does that actually mean? In simple terms, it’s the philosophy of fully maximizing the value of every marketing asset you already have — especially powerful tools...  Read More
Deal Structuring:  Just what is “market” these days?
Ok, we’ve covered a lot in recent weeks - debt, equity, TopCo/JV, partnership considerations, etc.   So what about deal structuring?   Deal structuring lays out the components of a deal and how the parties intend to fund or finance them.  The most bandied about term is “cash-at-close” (“CAC”)  -...  Read More
Why the CEO Dentist Mindset Is the Shift Most Practices Need
The CEO dentist mindset is one of the most important shifts a practice owner can make when moving from surviving the day to intentionally designing a profitable, fulfilling career. Many dentists set goals for production, collections, and growth, yet forget to set goals for the life those numbers...  Read More
#goals: Personal AND Professional
Re-releasing a DAT listener favorite! News flash: Setting goals for yourself isn’t selfish! In fact, Kiera encourages you to set personal, then professional goals. In this episode, she talks about why it’s important to think about yourself a bit more, why taking personal time helps you AND your...  Read More
A strong, healthy smile is one of the most valuable assets you can have. It boosts confidence, supports better digestion, and plays a major role in your overall health. Yet many people only think about dental care when something goes wrong, like tooth loss, gum discomfort, or persistent bad breath....  Read More
How Virtual Consultations Are Revolutionizing Dental Care
The digital transformation sweeping across healthcare has rapidly reached dentistry. Virtual consultations—once an experimental extension of telehealth—have become integral to how modern dental practices deliver care. Fueled by technological advances, patient expectations, and the need for...  Read More
Categories: Endodontics
Smooth and polished dental restorations are a very important path to providing quality patient care. Polishing improves the appearance of teeth and restorations, decreases the accumulation of plaque, decreases patient discomfort, and increases the longevity of dental restorations. That is why it is...  Read More
Categories: Hygiene
Why Dental Technology Companies Are Quietly Winning the Digital Health Race
Most people don't think of dentistry when they hear "digital health innovation." They think of hospital systems, wearable devices, telehealth platforms. The flashy stuff. But here's what's actually happening: dental technology companies are outpacing much of the broader healthcare industry when...  Read More
Categories: Endodontics
Minimally Invasive Cosmetic Dentistry Techniques Patients Prefer Today
Cosmetic dentistry has undergone a major transformation in the last ten years. The truth is that most people desire gorgeous smiles but not the types of treatments that used to define the look of a smile makeover ... extensive procedures, long recovery times, and major discomfort. New techniques...  Read More
Categories: Cosmetic Dentistry
How to Handle a Bad Google or Facebook Review – Advice From the Best Dental Marketing Agency
In today’s competitive dental landscape, your online reputation is one of the most powerful drivers of patient trust. A single negative Google or Facebook review can influence whether a prospective patient chooses your practice or moves on to a competitor. That’s why working with the  is essential...  Read More
No Skills, No Stress: The Simplicity Behind Slot Machine Popularity
The casino floor is often a whirlwind of flashing lights and rhythmic sounds, but one area consistently draws the largest crowds: the slot machines. Unlike the intense focus required at a blackjack table or the complex etiquette of craps, slots offer an immediate entry point into gaming. Their...  Read More
New Partner Considerations
New Partner Considerations The purpose of this article is to provide an overview of the puts and takes of bringing a new partner into your practice or group. Valuation Considerations There has been a marked increase in independent dentists using groups for “stalking horse” valuations to boost...  Read More
A Valuation Without Context Is Worthless
When it comes to business valuation, everyone loves to rush to “the multiple” discussion - i.e. what multiple of revenue or unlevered free cash flow (EBITDA) is used to arrive at the Total Enterprise Value (“TEV”). While this approach can be directionally accurate and helpful for “swagging”...  Read More
All for One: Getting Team Buy-In On Your Big Why episode artwork
A practice won’t truly thrive until its team members are aligned and attached to your company’s purpose. Tiff and Kristy go into what it takes to gain collective buy-in from those who keep your practice humming, including being reminded of fundamental desires, embracing vulnerability,...  Read More
The Bryan Laskin Podcast Episode 187: Being Cared For vs. Feeling Cared For—Why the Difference Matters
Spreadsheets can lie. Patients can’t feel technical or clinical excellence. Healthcare is not complicated.  These are just a few of the truth bombshells I unpack in this episode of The Bryan Laskin Podcast. Whether you’re a patient yourself or someone who provides care, this episode is going to be...  Read More
The Secret to a "Self-Driving" Dental Practice's Success
Why "Job Descriptions" Make or Break Your Dental Practice's Success By Mike Dinsio & Paula Quinn If you walked into your front office right now and asked your team, "Who is responsible for filling the hygiene schedule tomorrow?" would you get a specific name, or would you get a collective stare?...  Read More
Stopping Revenue Drain: How to Understand and Leverage Shared Networks | Lisa Weber | FF
This is happening in practices right now… and most doctors have no idea. Imagine this: Yesterday you got $1,000 for a crown. Today it’s $800. Same patient. Same insurance. Same work. Nothing “went wrong.” You weren’t notified. You didn’t sign anything new. It just… changed. Why? Because...  Read More
How Facility Equity Offsets Higher Payments
Forced Savings Over Time Across ten years, many owners repay 25–35 percent of their loan balance. That equity offsets the higher early payments displayed in most ownership models. How It Appears in Accounting Interest is deductible; principal reduces debt on the balance sheet. For pass-through...  Read More
Practice Owner Mindset Drives Team Buy-In
Dentistry is not just about clinical excellence or hitting production goals. Behind every thriving practice is a strong Practice Owner Mindset that shapes culture, inspires teams, and creates long-term stability. When owners lead with clarity and purpose, teams understand where the practice is...  Read More
The Benefits of Long-Tail Keywords for Dental Practices – Why the Best Dental Marketing Agency Prioritizes Them
When patients search online for dental care, they rarely type broad phrases like “dentist near me.” Instead, they use highly specific searches such as “best cosmetic dentist for veneers in my area” or “emergency tooth extraction open today.” These are known as long-tail keywords, and they are one...  Read More
When Letting Go Isn't Clear Enough
When Letting Go Isn’t Clear Enough Letting an employee go is one of the hardest decisions a practice leader will ever make. It’s rarely about a single mistake. More often, it’s about patterns that never quite improve, expectations that were never fully understood, and frustration that quietly...  Read More
Turning Chaos into Financial Freedom - Part 9 Episodes: Listen on Apple Podcasts In this episode of The Dental Boardroom Podcast, host Wes Read, CPA, CFP® shares a clear roadmap for dental practice owners to turn financial chaos into financial freedom. He discusses building a strong advisory...  Read More
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