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Boost Your Dental Website's Performance: What Are Heatmaps and How Can They Improve Your Dental Website
Running a dental practice in today’s digital age isn’t just about clinical skills anymore—it’s also about making sure your  works as hard as you do. After all, potential patients are forming opinions about you long before they ever step foot in your office. The truth? How users interact with your...  Read More
A Guide to Sharing Sensitive Healthcare Marketing Security Data with Vendors
Sharing third-party data and granting access to digital platforms has become standard practice across industries such as finance, supply chain management, and healthcare. For medical professionals, working with a medical marketing agency or outside vendors often involves handing over keys to...  Read More
From Burnout to Balance – Building a Freedom-Based Dental Practice – Dr. Paul Etchison: Ep #555
Podcast Episode #555: From Burnout to Balance – Building a Freedom-Based Dental Practice – Dr. Paul Etchison Episode #555: Dentist Freedom Blueprint Podcast From Burnout to Balance – Building a Freedom-Based Dental Practice – Dr. Paul Etchison Most dentists grind themselves into the ground...  Read More
Elevating Patient Trust with Powerful Visual Storytelling
When it comes to dental marketing, nothing communicates transformation more effectively than before and after photos. These images capture real results, making them one of the most persuasive tools for showcasing the value of dental care. As the , Identity Dental Marketing understands that photos...  Read More
$3.2M to $5M: A Case Study in Smart, Sustainable Practice Growth
We all know growth looks good on paper. But behind the numbers, many doctors feel like they’re burning out while barely moving forward. That was the case for this practice: collecting $3.2M, running a busy schedule, and serving loyal patients, but hitting a wall when it came to the next level. The...  Read More
The Missing Piece When It Comes to Branding
Dentistry isn’t always the front of the pack when it comes to innovation, but Tiff and Kristy tackle the topic with digestible takeaways from a marketing point of view. In this episode, they touch on easy questions to identify your practice’s brand, why that patient avatar is so critical, and...  Read More
Building Landing Pages That Truly Convert
At , we take pride in being recognized as the best dental marketing agency for practices that want to grow with intention. A dental landing page is more than a digital brochure; it’s a conversion tool that should guide visitors seamlessly from curiosity to action. By combining psychology, strategy,...  Read More
Rants, Reflections, and Real Customer Service Lessons
This week on Dental Drill Bits, Dana and Sandy open up about real-world customer service experiences that prove just how important it is to put yourself in the patient's shoes.  Dana kicks things off with her eye doctor visit, from tiny-font registration forms to confusing waiting rooms and...  Read More
The Secret to Scaling Your Dental Practice Without Burning Out
Running a dental practice can feel like you’re trying to balance spinning plates. Patient care, compliance, hiring, staff management, admin work, and growth plans, something always feels on the verge of collapse.  What starts as an exciting dream of building a modern, thriving clinic often...  Read More
How the One Big Beautiful Bill Act Impacts Dentistry in 2025 & Beyond
We'd like to thank Jared Ripplinger of CMP, a Utah accounting firm, for this guest blog post.  We'd like to thank Jared Ripplinger of CMP, a Utah accounting firm, for this guest blog post.  The , and education funding across America. Dental practice owners face specific impacts that require...  Read More
Be a Senior Community Superhero: How to Partner with Senior Groups in Your Area | GMS
Should dental practice stop leading with clinical expertise when marketing to senior communities, and instead focus on comfort, joy, and activities first? Many of dental practice assume seniors (and their families) care most about procedures, but what if being the most fun and stress-free visitor...  Read More
Overcoming Dental Anxiety with Compassionate Dental Care
At  and often, just being inside a dental office is enough to trigger anxiety. The good news? Modern dentistry has come a long way and we are here to help you take the first step. What Is Dental Anxiety? Dental anxiety can range from mild uneasiness to severe fear that prevents people from going to...  Read More
Crafting Landing Pages That Convert: Keys to Patient Growth
Creating a strong dental landing page is one of the most effective ways to attract and convert new patients online. At , we pride ourselves on being the best dental marketing agency for practices that want to build trust, boost visibility, and grow consistently. Every element of a landing page...  Read More
How Visual Storytelling Makes Your Dental Website More Engaging: Enhance Patient Connection and Growth
If you’re like most dentists we work with, you know your  is important—but let’s be real for a second. Between managing your dental team, caring for patients, and running a successful dental practice, your website can feel like just another box to check on your long to-do list. But here’s the...  Read More
Want More New Patients? It Might Be Time to Rethink Your Branding
Let’s be honest. The digital landscape has changed. Between TikTok trends, AI tools, and every practice posting reels and before/afters, there’s more noise than ever. If your new patient numbers have plateaued, or if you're working harder without seeing growth, it might be time to take a closer...  Read More
Toothache at night: calm relief that actually works
Night pain can ruin sleep. It can make small problems feel bigger. The good news is that you can do a few simple things tonight to feel better, then plan a smooth visit when the day starts. This guide keeps it practical and calm. No drama. Just clear steps that help. Why toothache feels worse at...  Read More
Categories: Endodontics
If you’re comparing options to replace a missing tooth (or several), dental implants are often the most durable, natural-looking choice. But the practical questions always come first: How much do they cost? How long will treatment take? Will insurance or Medicare help? Are there ways to lower the...  Read More
Categories: Implant Dentistry
Building Community Connections That Strengthen Your Online Presence
Leveraging local events can significantly enhance search engine optimization (SEO) efforts for dental practices. Participating in community events not only helps build brand awareness but also creates opportunities to earn valuable backlinks, boost local visibility, and engage with potential...  Read More
Strategic Choices: Dental Schools Where the Application Process Works for You
  Choosing the right dental school is one of the most crucial decisions on the path to a career in dentistry. School is just the beginning of years of study and clinical practice, but the admissions process itself can make that journey even longer. Why is that? Because competition is tough. That’s...  Read More
The Connection Between Oral Health and Overall Wellness in Seniors
  Maintaining good health becomes increasingly important as we age, and one often overlooked aspect of senior wellness is oral health. The condition of our teeth, gums, and mouth can significantly impact our overall well-being, affecting everything from nutrition to chronic disease management. With...  Read More
The Vital Role of Preceptorships in Shaping Future Dental and Healthcare Professionals
In today’s healthcare landscape, education doesn’t stop at the classroom door. While textbooks and lectures provide the theoretical foundation, true growth for aspiring dentists, nurses, and physicians comes from real-world experiences. This is why preceptorship programs have become such an...  Read More
Why Choose Identity Dental Marketing for Your New Practice Growth
Launching a new dental practice is exciting, but it also requires more than clinical skill; it requires visibility and trust. That’s where working with the best dental marketing agency makes all the difference. At , we know that building a strong online presence from the start positions you to...  Read More
No Drama, All Integrity: Inside a Truly Patient-Driven Practice | Dr. Lance McGavin | 574
Quick Win for you: Before making your next practice decision, ask yourself: “Does this reflect the values I want my practice to stand for?” Now, imagine starting a practice where every decision is based on doing the right thing for patients AND your team, even when it costs more time, money, or...  Read More
As the fall semester begins,  is proud to launch a full slate of Back-to-School initiatives designed to celebrate and support students, teachers, and families in its service area. With a teacher nomination contest, school-supply donations, and event sponsorships at local schools’ Back-to-School...  Read More
Categories: Orthodontics
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