Podcast/Blog Posts

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Episode 9: Mastering 3D Printing in Dentistry, Workflow Efficiency & Patient-Centered Restorations with Dr. Russell Schafer
In Episode 9 of The Technology Evangelist Podcast, hosted by Dr. John Flucke—an expert in digital dentistry with over 30 years of experience—Dr. Russell Schafer joins the conversation to explore practical applications of 3D printing in dentistry. This episode focuses on mastering dental 3D...  Read More
Elevate Your Dental SEO Strategy with AI and Identity Dental Marketing
As digital marketing continues to evolve, artificial intelligence (AI) is transforming how dental practices approach Search Engine Optimization (SEO). By leveraging advanced data analysis and machine learning, dental practices can better understand patient behavior, improve online visibility, and...  Read More
Effective Use of QR Codes in Dental Marketing
In the fast-paced world of dental marketing, staying connected with patients and making information easily accessible is crucial. One innovative tool gaining traction among dental practices is the use of QR codes. These quick response codes serve as a bridge between the physical and digital worlds,...  Read More
The Bryan Laskin Podcast Episode 191: Stop Revenue From Walking Out Your Door
The real decision isn’t made in the chair, it happens after the patient leaves. In this episode, Dr. Bryan Laskin breaks down one of the most overlooked growth levers in dentistry: the post-visit window. While most practices focus on chair time and production, the real decision-making happens...  Read More
Expert SEO Strategies to Help Your New Dental Practice Thrive
Establishing a new dental practice comes with unique challenges and opportunities. Among the most critical tasks for new dentists is creating an effective online presence that attracts patients. Search Engine Optimization (SEO) is essential in this process, enhancing your visibility and connecting...  Read More
Effective Strategies for Tracking and Analyzing Dental PPC Performance
If you are running Google Ads or other paid ads for your dental practice and wondering if they are actually working, you are not alone. Many dental professionals invest heavily in PPC advertising but never truly understand what their marketing performance is telling them. They see clicks,...  Read More
Episode 8: The Future of Dentistry, Leadership, and 3D Printing Innovation with Dr. David Rice
In Episode 8 of The Technology Evangelist Podcast, hosted by Dr. John Flucke and proudly supported by Medidenta Digital Solutions, Dr. Flucke welcomes longtime colleague Dr. David Rice, CEO of Ignite DDS. This episode explores the future of dentistry, practice growth strategies, and the expanding...  Read More
The Welcome Patients Never Forget (E.320)
“The patient welcoming is so simple, but really, really important.”- Apryl Christian Brief Overview of the Episode Some practices think patient experience is built through big gestures. This episode makes the opposite case. Trust is often won or lost in the smallest moments. Eye contact at the...  Read More
The Message Carries On for Bruce (E.263)
“And this is why really marketing is a system. Marketing is not products.” – Sara Hansen Brief Overview of the Episode In this replay, Bruce and Sara break down why so many dentists misunderstand marketing. It is not just ads, websites, or getting the phone to ring. It is the full patient journey....  Read More
Local SEO Strategies for Dental Practices to Thrive in Their Communities
In today’s competitive dental landscape, local SEO is one of the most important strategies for attracting patients within your community. When someone searches for a...  Read More
Harness the Power of Patient Reviews to Enhance Your Dental SEO Strategy
In today’s competitive dental market, patient reviews are one of the most powerful tools available to improve search visibility and attract new patients. Reviews not only reflect patient satisfaction but also play a direct role in search engine rankings and online reputation. By working with the , d...  Read More
Expert SEO Strategies to Enhance the Online Presence of New Dental Practices
For new dental practices, establishing a strong online presence is critical to attracting patients in an increasingly competitive market. One of the most effective tools to achieve this is search engine optimization...  Read More
From Burnout to Clarity: How Better Leadership Rebuilt Focus, Culture, and Growth (E.163)
“It’s about systems and communication. Consistent communication.” - Dr. Justin Villafane Brief Overview of the Episode Dr. Justin Villafane opens up about a season when his practice felt heavy, confusing, and unsustainable. After dropping a large portion of his insurance participation,...  Read More
Enhance Your Dental Practice’s Local Visibility with Effective SEO Strategies
In today’s competitive dental landscape, strong local search visibility can determine whether a potential patient chooses your practice or a competitor nearby. When someone searches for a...  Read More
The Exit You Don’t See Coming: Designing Options Before You Need Them (E.162)
What you don’t want to do is hit that eject button or hit the retirement button before it’s time.” - Kyle Francis Brief overview of the episode Victoria Peterson sits down with Kyle Francis, Founder and President of Professional Transition Strategies, to talk about the exit that blindsides...  Read More
Episode 6: Advancing Digital Dentistry with Intraoral Scanning, 3D Printing & Facial Scanners with Dr. Bryan Kariya
In Episode 6 of The Technology Evangelist Podcast, part of Medidenta Digital Solutions’ podcast series, Dr. John Flucke speaks with Dr. Bryan Kariya, a forward-thinking dentist practicing in Huntsville, Alabama at Transcend alongside Dr. Ben Kellum. This episode explores the transition from...  Read More
Effective Strategies for Designing Multi-Language Dental Websites
If your dental practice serves a diverse community, your dental website should reflect that. Many dental practices are seeing more patients from different backgrounds, different cultures, and different languages. Yet most  are still built for English-only visitors. That disconnect can quietly cost...  Read More
How to Get to the Top of Google Search Results as a Dentist – Why the Best Dental Marketing Agency Makes It Happen
Getting to the top of Google search results as a dentist is not luck—it’s strategy. When a potential patient types “dentist near me” into Google, your visibility determines whether your phone rings or your competitor’s does. Ranking at the top requires technical precision, content authority, local...  Read More
Reducing Owner Reliance in Dentistry (E. 161) Part Three
“Owner reliance is not a badge of honor. It’s one of the most expensive liabilities a practice can carry.”  - Victoria Peterson Brief overview of the episode Owner reliance looks like leadership until you try to step away. Then the cracks show: • Decisions bottleneck • Standards blur • The team...  Read More
Episode 5: The Future of Digital Dentistry, Intraoral Scanning & 3D Printed Dentures with Dr. Lori Trost
In Episode 5 of The Technology Evangelist Podcast, part of the Medidenta Digital Solutions podcast series, Dr. John Flucke interviews Dr. Lori Trost, a passionate clinician and educator focused on advancing digital dentistry. This episode explores how intraoral scanning, 3D printing, and digital...  Read More
Ways to Get More Google (and Other) Reviews for Your Dental Office – Insights from the Best Dental Marketing Agency
In today’s competitive dental landscape, your online reputation is one of your most powerful growth assets. Before a prospective patient ever calls your office, they are likely checking your Google rating, scanning testimonials, and comparing you to nearby competitors. Reviews influence not only...  Read More
How to Capture the Best Before and After Photos for Your Website – Tips From the Best Dental Marketing Agency
In dental marketing, proof matters. Patients don’t just want to hear that you provide excellent results — they want to see them. That’s why before and after photos are one of the most powerful trust-building tools a dental practice can use. At Identity Dental Marketing, we teach practices how to...  Read More
Stability Precedes Growth (E. 160) - Part Two
“Stability is what creates leverage.” - Victoria Peterson Brief Overview of the Episode If your practice feels noisy, reactive, or exhausting, Victoria argues the answer is not another big move. It’s a pause. She breaks down why stillness creates clarity, and why clarity is the foundation for...  Read More
Understanding the Minimum Viable Budget for Dental Marketing – Guidance From the Best Dental Marketing Agency
One of the most common questions dental practices ask is: How much should we actually be spending on marketing to see results? The answer isn’t random — it comes down to understanding your minimum viable budget. At Identity Dental Marketing, we define this as the lowest investment required to...  Read More
Why Silence Feels Different Than Calm (E. 318)
“If I go to a restaurant and it has no sound, it’s uncomfortable. Throw some fluorescent lights in there too, and then I’m like, I just wanna get out.”- Sara Hansen Brief overview of the episode Regan and Sara zoom in on a micro topic that quietly controls the vibe of your practice: sound. From...  Read More
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