Everyday Practices Dental Podcast

Everyday Practices follows Regan Robertson, Sara Hansen as they interview dental professionals about everything related to dental practice ownership from productivity & finances, patient interaction, leadership, and more.

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“If I go to a restaurant and it has no sound, it’s uncomfortable. Throw some fluorescent lights in there too, and then I’m like, I just wanna get out.”- Sara Hansen

Brief overview of the episode

Regan and Sara zoom in on a micro topic that quietly controls the vibe of your practice: sound. From waiting room music to operatories, headphones, fountains, and even the tone of team conversation, they show how patients interpret what they hear as safety or stress. Then they connect it to marketing: the music and audio you use in ads, reels, and testimonial videos should match the experience you are promising.

What This Episode Reveals

• Silence is not neutral. Patients read it as tension, awkwardness, or calm depending on what else is happening.
• Your team becomes sound-blind to things patients still react to, like drills, suction, and the overall noise floor.
• Marketing is not separate from operations. The best practices market from the inside out, using real experience as the message.
• Audio can increase reach and emotional impact, especially when you pair the right music with patient stories and trending social sound.

What You’ll Learn
• A simple “close your eyes” exercise to audit what your practice actually feels like through sound
• How to choose waiting room audio that supports the atmosphere you want patients to feel
• Small sound-based comfort upgrades worth talking about in marketing (headphones, music choice, sound-canceling options)
• Why the music in your testimonial videos can turn a good story into a felt experience
• A practical social tip: use trending audio to boost visibility without changing your message

If This Sounds Familiar
• Your practice is “fine,” but the vibe feels heavy and you cannot quite name why
• Patients seem tense in the chair even when your team is doing everything right
• Your marketing looks professional, but it does not feel like the real experience inside your practice
• You upgraded tech and systems, but the patient experience did not improve the way you expected
• You want to stand out without discounts, gimmicks, or louder marketing 

Next Steps

• Do a 3-minute sound audit tomorrow: close your eyes, listen, and write down what patients are hearing.
• Pick one comfort signal to offer consistently (music choice, headphones, calming waiting room sound). Then mention it on your website and in new patient messaging.
• If you want clarity on what your practice is communicating inside and outside, book a free 60-minute coaching session at investmentgradepractice.com.