Podcast/Blog Posts

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Harnessing Long-Tail Keywords to Strengthen Your Dental Marketing Strategy
When it comes to dental marketing, using long-tail keywords is one of the most effective ways to attract high-intent patients who are actively searching for specific services. Long-tail keywords are typically three or more words long and reflect very targeted search intent, such as “affordable...  Read More
How Long Until I See Results From Dental SEO? And How to Speed It Up
If you are investing in , one of the first questions on your mind is probably this: How long does dental SEO take? That is a fair question. Actually, it is more than fair. If you are a dentist running a practice, trying to keep the schedule full, managing team members, watching overhead, and...  Read More
Creating a High-Impact Dental Landing Page: 5 Essential Elements for Converting New Patients
In the world of dental marketing, a well-designed landing page can be the difference between attracting new patients and losing them to competitors. A high-performing landing page is not just visually appealing—it is strategically built to convert visitors into booked appointments. Identity Dental...  Read More
Episode 14: Digital Dentistry, 3D Printing & Workflow Innovation with Dr. Charlie Wahl
In Episode 14 of The Technology Evangelist Podcast, sponsored by Medidenta Digital Solutions, Dr. John Flucke interviews Dr. Charlie Wahl, a leader in digital dentistry and faculty member at the Dawson Academy. This episode explores digital dentistry workflows, 3D printing in dental practices, and...  Read More
Enhance Your Dental Practice with an ADA-Compliant Website for Better Accessibility and Reach
In today’s dental marketing landscape, having an ADA-compliant website is no longer optional—it’s essential. Ensuring your website meets Americans with Disabilities Act (ADA) standards not only expands your reach but also demonstrates a clear commitment to accessibility and patient care. Identity...  Read More
Episode 13: Digital Dentistry Innovations, Guided Surgery & 3D Printed Dentures with Dr. Cory Glenn
In Episode 13 of The Technology Evangelist Podcast, sponsored by Medidenta Digital Solutions, Dr. John Flucke interviews Dr. Cory Glenn, a digital dentistry expert, educator, and consultant for Blue Sky Bio. This episode dives into digital dentistry innovations, guided implant surgery, and 3D...  Read More
Enhance Your Dental Practice’s Online Presence Using AI-Powered SEO Strategies
In today’s competitive dental marketing landscape, standing out online requires more than traditional strategies. The integration of artificial intelligence (AI) and machine learning into SEO is transforming how dental practices attract and engage patients. Identity Dental Marketing, recognized as...  Read More
Firegang Dental Marketing Announces the Release of New Book, Practice Growth Secrets
Spokane, Washington — Firegang Dental Marketing, a leading dental-specific marketing company serving practices nationwide, announces the release of its brand new book, Practice Growth Secrets: The 7-Digit Dentist’s Playbook for Building a Million-Dollar Dental Practice. Designed for today’s...  Read More
1694 The TMJ Blind Spot : Dentistry Uncensored with Howard Farran
1694 The TMJ Blind Spot  : Dentistry Uncensored with Howard Farran In this episode, Howard Farran sits down with Dr. William Cliff, practicing endodontist and Founder and CEO of Asesso Health. With over 28 years of clinical experience, Dr. Cliff shares how repeated frustration with undiagnosed...  Read More
Enhance Patient Engagement in Your Dental Practice with Effective Local SEO Strategies
Effective dental marketing relies heavily on local SEO strategies that help practices dominate their cities and connect with nearby patients. For dentists looking to increase patient inquiries and strengthen their community presence, a focused local SEO approach is essential. Identity Dental...  Read More
Effective SEO Strategies to Boost Online Visibility for New Dental Practices
In the competitive realm of dental marketing, effective search engine optimization (SEO) is essential for new dental practices aiming to establish their presence and attract patients. Many dental professionals underestimate the importance of SEO, believing it to be overly complex or only necessary...  Read More
Revitalize Your Dental Marketing Approach for Maximum Impact This Year
Effective dental marketing goes beyond flashy ads or short-term fixes. It is about building trust, creating meaningful patient relationships, and developing long-term strategies that drive sustainable growth. Working with the  for practices seeking consistent, measurable results. A core strength of...  Read More
Top Strategies for Targeting Patients for Dental Implants Successfully
If you offer dental implants, you already know this truth: implants are one of the most profitable and life changing dental services you can provide. But knowing how powerful dental implants are and consistently attracting the right dental implant patients are two very different things. Many dental...  Read More
Stop Blaming Your Marketing. Start Fixing Your Experience. (E.323)
“You can walk into a place and tell that the team is aligned by a feeling. You can sense it.”- Matt Hutchings Brief Overview of the Episode Sara Hansen sits down with Matt Hutchings, PDA Multimedia Content Manager and podcast producer, to talk about the moment marketing gets tested in real life....  Read More
Episode 11: 3D Printing, Milling, and Digital Workflow Innovation in Dentistry with Dr. Chris Griffin
In Episode 11 of The Technology Evangelist Podcast, proudly sponsored by Medidenta Digital Solutions, Dr. John Flucke interviews Dr. Chris Griffin, a dentist from Ripley, Mississippi, known for his advanced use of 3D printing, dental milling, and digital dentistry workflows. This episode explores...  Read More
Boosting Your Dental Practice’s Online Presence with Targeted Marketing Strategies
In the competitive world of dental marketing, building trust and creating meaningful connections with patients is essential for long-term growth. Many practices assume marketing success comes from quick wins or flashy advertising, but sustainable results require strategic planning and consistent...  Read More
How to Select the Ideal Dental SEO Company for Your Practice’s Online Success
Selecting the right dental SEO company is a critical step in maximizing your practice’s online visibility, attracting new patients, and achieving sustainable growth. In today’s competitive dental landscape, partnering with a company that truly understands the unique challenges and nuances of dental...  Read More
Finding a dentist you can truly trust goes beyond convenience, it’s about feeling confident in your care, knowing your concerns are heard, and receiving treatment that prioritizes your comfort. For individuals and families looking for a reputable and nearby communities, Spring Hope Dentistry has...  Read More
Revenue Mix as Strategy: How Comprehensive Care Drives Enterprise Value (E.166)
“At some point that busyness volume game stops working because it doesn’t translate into profits.” – Victoria Peterson BRIEF OVERVIEW OF THE EPISODE This conversation unpacks a problem many practice owners feel but cannot always name. The practice is busy. The team is working hard. Revenue may look...  Read More
Before You Drop PPOs, Prepare This (E.322)
“Good luck replacing your demand before you remove it.” – Regan Robertson BRIEF OVERVIEW OF THE EPISODE Going out of network is not a quick switch. It is a strategic transition that requires planning, clear communication, and the right internal systems long before the first contract changes. In...  Read More
Episode 10: Pioneering 3D Printing in Dentistry, Implant Innovation & Digital Workflow Advancement with Dr. Rick Ferguson
In Episode 10 of The Technology Evangelist Podcast, proudly sponsored by Medidenta Digital Solutions, Dr. John Flucke—Technology Evangelist with over 30 years of experience in digital dentistry—welcomes Dr. Rick Ferguson, a globally recognized leader in 3D printing and implant dentistry. This...  Read More
How to Capture the Best Before and After Photos for Your Website
Visual content plays a powerful role in attracting new patients and building credibility for dental practices. One of the most effective ways to demonstrate the quality of your work is through compelling before and after photos. These images highlight real transformations while helping prospective...  Read More
Top 10 Dental Injuries from Car Accidents and What They Actually Cost
Car accidents are one of the leading causes of dental trauma in the United States. The forces involved in a crash, whether from airbag deployment, steering wheel impact, or the violent snapping motion of the head, produce oral injuries that range from chipped enamel to complete tooth loss and jaw...  Read More
Essential Mobile SEO for Dental Practices
Essential Mobile SEO for Dental Practices The way patients find dental services has changed, and it continues to change fast. Today, most prospective patients are pulling out their phones and searching for a local dentist, reading online reviews, or checking a dental practice’s website before ever...  Read More
Why Closure Creates Loyalty (E.321)
“If I received a bouquet of flowers, or I received a card in the mail, or I received a video in my email inbox congratulating me on completing the journey, that would blow my mind.” – Regan Robertson Brief Overview of the Episode This episode focuses on post-appointment communication protocol...  Read More
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