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The Importance of PPC in Dental Marketing: Why Paid Ads Matter More Than Ever
If you’ve been in the dental industry for a while, you already know how much marketing has changed. There used to be a time when a simple postcard or a billboard could reliably bring in new patients. Today, dental practices have to compete in a crowded digital world where attention spans are short,...  Read More
How to Choose the Best Dental Marketing Agency
Choosing the  is one of the most important decisions a dental practice can make. The right agency not only boosts visibility but measurably increases new patient flow and long-term practice growth. Identity Dental Marketing, widely recognized as one of the best dental marketing agencies in the...  Read More
The Two Decisions That Shape Your Entire 2026
“Zoom out before you zoom in. A year only works when you build it on purpose.”  - Regan Robertson Episode Overview This episode gives dentists what they rarely get: a transparent walk-through of how real practice owners plan a new year. Chad shows how calendar control prevents production...  Read More
How to Get to the Top of Google Search Results as a Dentist
If you want more new patients, you need to rank at the top of Google. Most people search online before choosing a dentist, so your practice must appear where patients are looking. Identity Dental Marketing, known by many as the , helps practices achieve this through simple, effective strategies. ...  Read More
Own Your Marketing Or Own Your Regret (E.261)
"You have no business spending thousands of dollars on external marketing when you have got revenue sitting right inside your practice." – Sara Hansen   Brief Overview of the Episode Marketing is not a logo, a flyer, or a Google Ads login. It is a system that touches every step of the...  Read More
Why Identity Dental Marketing is the Best Dental Marketing Agency for Your Practice
In today’s competitive dental industry, having a strong online presence is essential for attracting new patients. Choosing the  can make all the difference. Identity Dental Marketing specializes in helping dental practices thrive online by navigating Google’s constantly evolving algorithms,...  Read More
Video Marketing Secrets from the Best Dental Marketing Agency
In today’s competitive dental landscape, choosing the  can make all the difference in how effectively a practice attracts and retains patients. Among the many strategies used by top-performing agencies, video marketing stands out as one of the most powerful. High-quality video content gives dental...  Read More
How the Best Dental Marketing Agency Helps Fee-for-Service Dentists Thrive
For fee-for-service (FFS) dentists, growth depends on more than clinical excellence, it requires strategic, consistent, and high-level marketing. Partnering with the  provides the visibility, credibility, and patient trust needed to attract high-value patients who actively seek premium,...  Read More
Top Ways to Grow Your Practice With the Best Dental Marketing Agency
Finding the right strategies to grow a dental practice can be challenging, but partnering with the  can streamline results and significantly accelerate new-patient growth. Identity Dental Marketing, recognized nationwide for dental-specific expertise, offers proven methods that help practices...  Read More
When Is It Time to Redesign Your Dental Website? 10 Clear Indicators
  If you’re like most dentists, your  probably wasn’t the first thing you thought about when you decided to start your practice. Your mind was on patient care, building trust, and running a successful dental business, not whether your site uses modern design elements or if it is mobile friendly....  Read More
Your Website Isn’t a Marketing Tool. It’s a Mirror (E.310)
  “Doctors, your website isn’t a marketing tool. It’s a mirror, and sometimes what it reflects isn’t pretty.” – Regan Robertson Brief Overview of the Episode In this revealing discussion, Regan Robertson is joined by website developer Kenny Davenport and dental marketing strategist Sara Hansen...  Read More
Top Dental Website Design Tips to Improve Your Dental SEO and Google Ads Results
If you run a dental practice, you already know that your  is often the first impression potential patients get of your business. The problem is that many dentists treat their websites like a digital brochure instead of a tool that can actually bring in new patients, increase phone calls, and boost...  Read More
Why Identity Dental Marketing Is the Best Dental Marketing Agency for Dallas Practices
Finding the  is a game-changer for practices looking to stand out in competitive cities like Dallas. With a mix of vibrant urban energy and family-focused suburbs, Dallas offers unique opportunities for dentists to grow their visibility and reputation, if they have the right marketing partner....  Read More
How Google’s Algorithm Updates Impact Dental Websites — Insights from the Best Dental Marketing Agency
For dental practices competing in today’s digital landscape, maintaining visibility online requires more than a beautiful website, it demands a strategy that adapts to Google’s constantly evolving algorithm. As the  for dentists and specialists nationwide, Identity Dental Marketing stays at the...  Read More
How the Best Dental Marketing Agency Helps You Get More Google (and Other) Reviews
Building a strong online reputation is one of the most effective ways to attract new patients to your dental practice. Positive reviews not only increase trust but also enhance your visibility in local search rankings. The  understands that a steady flow of genuine, high-quality reviews can make a...  Read More
What Is Patient Journey Mapping and How Can It Help Your Dental Website?
If you’ve ever wondered why some dental practices seem to have patients who stay loyal for years, leave glowing online reviews, and refer their friends without hesitation, the answer often comes down to one thing: understanding the patient journey. That’s where patient journey mapping comes in. But...  Read More
Why the Best Dental Marketing Agency Recommends SSL Certificates for Every Dental Website
When it comes to standing out online, trust and credibility matter just as much as design and content. For dental practices, creating a secure and professional website isn’t just good practice, it’s essential. According to the , one of the most overlooked yet powerful tools for building that trust...  Read More
Best Dental Marketing Agency Reveals the Top Google Ads Mistakes to Avoid for Higher ROI
When searching for the , it’s essential to choose a team that understands how to make your Google Ads work harder for you. Many dental practices waste valuable ad spend due to common, but avoidable mistakes. At Identity Dental Marketing, we specialize in helping dentists get measurable results...  Read More
Do Dental Veneers Damage Your Natural Teeth? Myths vs. Facts
Dental veneers are a popular oral treatment used to improve the appearance of teeth by fixing issues like crooked teeth, discoloration, chips, gaps, and bad shape. Many people are choosing veneers to get more attractive, straighter, whiter, and symmetrical teeth without surgery. However, despite...  Read More
Mastering The Modern Composite: Layering Techniques That Mimic Natural Enamel
Many dentists struggle to make composite restorations look like real enamel. Using modern layering techniques can help copy the natural layers of teeth. This blog will show you simple methods for mastering the modern composite and achieving lifelike results in your dental practice. Understanding...  Read More
Last year, 547,000 Americans returned from dental procedures abroad, having spent $2.1 billion on international dental work. Now they're home, and the statistics tell a compelling story: 26.64% will need follow-up care within 90 days. While most practices see these patients as complications to...  Read More
The #1 Dental Marketing Book That’s Helping Dentists Grow in 2025
Let’s be real—running a dental practice today takes way more than being a great clinician. You can invest in the latest tech, train your team, and deliver top-notch care, but if patients don’t know you exist (or if the wrong patients keep showing up), growth stalls. That’s the exact pain point...  Read More
After your dental implant surgery, you will leave the clinic with a new foundation for your smile and a list of post-operative instructions. These instructions—covering everything from diet to oral hygiene—are meticulously designed to ensure your recovery is as smooth, swift, and comfortable as...  Read More
Episode 69 - Who Makes Money From Dentists?
On Episode 69, we discuss the many other people and businesses that make money from dentists being dentists. Is this the same in other industries also? Are there ways to limit this overhead? We also discuss how much the cost of dental school education has risen in the last 20 years compared to the...  Read More
The $16 Billion Data Problem No One Talks About in Dentistry
If you run a dental practice, you’ve likely faced the frustration of reviewing monthly numbers and seeing your first-pass claim approval rate stagnate at 75%. It’s a tough pill to swallow, especially when everyone says the “industry standard” should be closer to 95%. Yet, even after investing in...  Read More
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