“Doctors, your website isn’t a marketing tool. It’s a mirror, and sometimes what it reflects isn’t pretty.” – Regan Robertson
Brief Overview of the Episode
In this revealing discussion, Regan Robertson is joined by website developer Kenny Davenport and dental marketing strategist Sara Hansen from Phoenix Dental Agency to unpack what makes a dental website truly perform. From slow load times and stock photos to outdated content and poor responsiveness, the trio breaks down why your online image tells patients everything they need to know about your brand long before you meet them.
What This Episode Reveals
• A beautiful website doesn’t guarantee results. It is about conversion.
• Patients judge your trustworthiness in the first 10 seconds online.
• Stock photos destroy authenticity and cost you new patients.
• Responsiveness and speed are invisible trust signals.
• Brand breaks between your website and in-person experience cause patients to walk out.
What You’ll Learn
• The three-second rule that determines whether patients stay or leave
• Why outdated photos, slow load times, and poor accessibility break trust
• How video and authentic imagery can double new patient conversions
• Why blogs still matter in 2025 and how to make them work
• How the right champion inside your practice keeps your website alive and converting
If This Sounds Familiar
• You spent thousands on a new website but calls and form fills are flat.
• You’re unsure what good performance actually means.
• Your website looks nice but doesn’t feel like your practice.
• You keep meaning to update your team photos when things slow down.
Next Steps
Visit PhoenixDentalAgency.com and request a free website audit.
See what your patients are really seeing and discover how small changes in authenticity, speed, and content can translate into exponential trust and growth.
Start Your Calibration Today
For less than the cost of one crown a month, your team can access the full CCI platform: on-demand training, live masterminds, and a supportive online community dedicated to helping dental teams thrive. Download our free guide: 5 Hidden Signs That Kill Case Acceptance to uncover where misalignment is costing your practice. Or take the first step today and enroll your team in Clinical Calibration Institute. Because when your team is aligned, case acceptance grows, stress drops, everyone feels safe, and every patient gets the level of care you know they deserve.
Your Website Isn’t a Marketing Tool. It’s a Mirror