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Is investing in a dental crown worth it? That's a smart question to ask! These custom-made caps are designed to protect your damaged teeth and restore your confident smile. Our  is often asked about the longevity of crowns, and we're pleased to share that, with proper care, they can be one of the...  Read More
Unlocking Patient Loyalty Through Strategic Marketing Psychology
Dental practices that understand this dynamic are better equipped to build meaningful, lasting relationships. The  doesn’t just promote services, it crafts strategic messaging rooted in patient psychology. When you align your marketing with how people think and feel, you create stronger...  Read More
The Importance of Dental Reputation Management: How to Maintain Patient Trust and Grow Your Practice
In today’s digital-first world, your reputation isn't just what patients say about you in the waiting room—it's what they say online. And what they say online has more weight than ever before. That’s why understanding the importance of  isn’t just a marketing afterthought—it’s essential for the...  Read More
Top 22 Dental Marketing Books to Read in 2025
As a dental professional, you stand to gain a lot in business – and in life – by following the examples of the ‘success stories’ who came before you. Many of these stories can be found in this list of dental practice management books, including  books, productivity books, and more, that we’ve...  Read More
How Precision Dentistry Is Revolutionizing the Patient Experience in Orchard
Convenience is just the starting point when it comes to dental care. Patients today don't just want simple cleanings or emergency fixes at the last minute, they want precision, aesthetics, comfort, and a feeling of trust. That's why selecting a  is not just about where they're located. It's...  Read More
Earning the Right to Get New Patients (E.291)
“Have you earned the right to get a referral—or are you just hoping for one?” – Sara Hansen Too many dentists think marketing is something you do outside the practice. But real, sustainable growth starts within. In this candid and empowering episode, marketing strategist Sara Hansen joins Dr....  Read More
Top Strategies for Training Dental Staff for Reputation Management
How to Build a Stellar Reputation & Attract More Patients—Without Burning Out Your Team Let’s be real—running a successful dental practice isn’t just about providing excellent patient care anymore. These days, your online reputation can make or break your growth. Did you know that  when researching...  Read More
Advancements in Regenerative Dentistry: The Future of Healing in Clinical Practice
With expert insights from Dr. Marielaina Perrone, DDS The field of regenerative dentistry is rapidly evolving, offering exciting possibilities for enhanced healing, reduced invasiveness, and long-term preservation of oral structures. From platelet-rich fibrin (PRF) to , these biological tools are...  Read More
How to Boost Case Acceptance with Effective Treatment Presentation Strategies
Think about the last time you made a significant purchase like buying a new car. You probably didn’t make the decision on the spot. Instead, you went home, explored your options online, compared features, and read reviews. You wanted to make sure you were getting the best value and felt confident...  Read More
Tips for a Fast Recovery After Tooth Extractions
Tooth extractions are a common dental procedure, but they can sometimes end up in a painful experience and have long-term repercussions when not handled properly. While the idea of having a tooth extracted may be distressing for some, the procedure itself is relatively painless, thanks to modern...  Read More
Managing Dental PPC Budgets: Strategies for Maximizing ROI
Managing  budgets can feel like a shot in the dark if you’re not sure what you’re doing. One minute you’re running Google Ads to get more patients, the next minute your ad spend is through the roof, and you're wondering if any of it actually worked. If this sounds familiar, you're not alone. PPC...  Read More
Maximizing Your Practice’s Visibility with Smart Patient Review Strategies
For dental practices seeking to grow sustainably in today's competitive market, establishing a strong online reputation is crucial. As the  for dentists nationwide, Identity Dental Marketing emphasizes the importance of strategically generating Google reviews to boost visibility and...  Read More
Building Trust Through Dental Website Design
  (And Why It’s More Than Just a Pretty Site) If your dental website isn’t building trust from the moment a patient lands on it… you might be losing more patients than you think. In today’s digital landscape, your website is your first impression. It’s often the first place prospective patients go...  Read More
Top 7 Tips on How to Improve Load Speed on Dental Websites
Let’s be real—a slow loading website can be a real turnoff for potential patients. You’ve only got a few seconds to grab someone’s attention online, especially when they’re browsing on mobile devices or juggling five things at once. If your  lags, your competitors are just a click away. Luckily,...  Read More
7 New Dental Marketing Facts That Dentists Need To Know in 2025
  The dental marketing landscape is always evolving, and staying ahead of the latest trends is crucial for practice growth. New research and statistics reveal shifts in how prospective patients search for dental services, engage with dental practices online, and make decisions about their oral...  Read More
“Ozempic Teeth”: Exploring the Oral Health Impact of GLP-1 Weight Loss Medications
In the rapidly evolving field of medicine and dentistry, a new concern has emerged that is causing a stir in professional circles and social media platforms alike. Referred to as “,” This term is gaining traction as it is associated with a range of dental issues that patients are reporting,...  Read More
What Happens During a Dental Check-Up and Why It Actually Matters
    Dental check-ups are essential for catching minor issues early and preventing bigger health problems.     A typical visit includes an exam, cleaning, and possibly x-rays or fluoride treatment, all tailored to your needs.          Choosing a local provider helps build consistency and trust,...  Read More
Veneers are a popular cosmetic dental treatment used to enhance the appearance of teeth. These thin, custom-made shells are placed over the front surface of your teeth to correct issues like discoloration, chips, gaps, or misalignment. But, as with any dental procedure, it’s important to consider...  Read More
Mastering Competitor Analysis in Dental SEO: How to Outrank the Practice Down the Street
Let’s face it—running a dental practice today is about more than delivering top-notch dental services. You also need to show up where your potential patients are looking: online. That’s where competitor analysis in dental SEO comes into play. If your practice isn’t appearing on the first page of...  Read More
At a Crossroads: What’s Next (E.248)
“You’re at a crossroads—and that’s okay. It means you’re ready to grow.” ~Dr. Bruce B. Baird In this raw and empowering episode, Dr. Bruce Baird continues his What’s Next series by addressing one of the hardest yet most pivotal moments in a dentist’s life: the moment when it stops being fun....  Read More
Embracing the Future of Dental Marketing: How Smart Strategy and AI Drive Results
At , we’ve seen firsthand how the right blend of strategy, creativity, and innovation can transform a dental practice. As the best dental marketing agency in the industry, we constantly refine our approach to help clients grow their visibility, connect with more patients, and stay ahead of the...  Read More
Harnessing the Power of QR Codes to Revolutionize Dental Marketing
Why QR Codes Matter in Dental Marketing In an increasingly digital world, dental practices need innovative marketing tools to engage patients effectively. QR codes have emerged as a powerful solution, bridging the gap between offline materials and online interaction. These easy-to-scan codes...  Read More
Reimagining Dental Marketing: The Power of Augmented Reality for Patient Engagement
In the fast-evolving world of dental marketing, practices must continually find new ways to capture attention, build trust, and convert interest into appointments. One of the most promising tools transforming this landscape is augmented reality (AR). Forward-thinking dental practices are now...  Read More
Turning Negative Reviews into Opportunities: A Proven Strategy for Dental Practices
In dental practice management, online reviews play a critical role in shaping patient perceptions. A few negative reviews can feel overwhelming, but with the right approach, they can be transformed into opportunities for growth. At , we understand the importance of a well-managed online reputation...  Read More
CAD/CAM Showdown: Glidewell io & Same-Day Dentistry (E.286)
“If you’re not learning to design your own crowns, you’re missing the emotional and clinical transformation that’s redefining dentistry.” – Dr. Maggie Augustyn Same-day dentistry isn’t a gimmick—it’s a shift in identity. It’s about reclaiming creative control, building patient trust, and...  Read More
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