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Dental Startups: 5 Effective Ways to Grow Your Patient Base Now
In today’s competitive dental market, attracting new patients quickly can be challenging. While Search Engine Optimization (SEO) and Google Ads are essential, they each have unique demands. SEO is a long-term strategy, often requiring months (or even years in competitive markets) to see substantial...  Read More
Unique Gift Ideas for Dental Practice Start-Up Goody Bags
For a special goody bag round for your first 100 dental patients, consider including these thoughtful and practical items that they’ll find useful: Premium Toothbrushes Quality toothbrushes, such as electric options for a premium feel or high-quality manual brushes with soft bristles, will...  Read More
Pre-Opening Patient Scheduling Strategies for a Smooth Start at Your Dental Office
Q: How can I handle patient scheduling calls before my dental office is officially open, especially when staff isn't available, and the office isn't operational? A: Managing calls and scheduling prior to opening can be tricky, but there are effective ways to handle this: Consider having someone...  Read More
How to Choose the Right Periodontist: 10 Tips for Finding the Best One
So, you’ve realized your gums need some serious TLC. Maybe they’re receding faster than your hairline, or perhaps they’ve been bleeding like a bad soap opera scene. Either way, you’ve Googled “periodontist,” and now you’re drowning in options. How do you find the best periodontist for your...  Read More
Categories: Periodontics
The Unseen Truth: How Inflated Statistics Are Used by Dental Marketing Agencies to Deceive Dentists
The Importance of Accurate Data in Dental Marketing In today's digital landscape, data plays a pivotal role in evaluating marketing success. For dental practices, understanding patient sources and the revenue linked to marketing efforts is vital. However, many dental marketing agencies inflate the...  Read More
What Causes Patients to Leave a Dental Practice: The Real Story
Many dental practices mistakenly believe that good patients leave because of the cost of care. While dental treatment can be expensive, it’s often the lack of communication about the value of care that causes patients to seek treatment elsewhere. In some cases, dental team members may...  Read More
Episode 133:Solving the Practitioner Health Problem
“We dedicate so much of our mind and body to our practices and patients, but a lot of times it comes as a direct detriment to our own overall mental and physical well-being.” ~Dr. Sam Shamardi In this episode of Investment Grade Practices, host Dr. Victoria Peterson is joined by Dr. Sam Shamardi,...  Read More
The Key Reasons Why Dental Practices Fail to Grow
The Challenge of Balancing Care and Management Running a dental practice involves much more than just providing patient care; it also demands strong leadership and a consistent focus on business processes. Many dental practices struggle to grow, not because they lack expertise in patient care, but...  Read More
When Opportunity Presents Itself, Will Your Team Be Prepared to Act?
In today’s competitive landscape, effective communication plays a crucial yet often understated role in business success. Many practice owners confirm that call management frequently suffers from inefficiencies, which can significantly impact their operations. This post explores the significance of...  Read More
Mucogingival Aesthetic Surgery by Dr. Giacomo Tarquini This course is a comprehensive overview of mucogingival aesthetic surgery, focusing on treating alterations such as gingival recession, altered passive eruption and edentulous ridge augmentation. Participants will learn about the diagnosis,...  Read More
Categories: Periodontics
The Rise of Cosmetic Dentistry in 2024: What’s Causing It?
In 2024, cosmetic dentistry is on the rise, with more people wanting treatments like veneers, teeth whitening, and full smile makeovers. Several key factors are making these aesthetic improvements more popular. Social Media Influencers Social media plays a big role. Platforms like Instagram and...  Read More
Dental Practice Marketing Strategy: Key Steps for Retention and Expansion
Acquiring a dental practice is an exciting venture, but it comes with its own set of challenges. A well-thought-out marketing plan is essential to ensure a smooth transition, retain existing patients, and attract new ones. Timing Your Rebranding When taking over a practice with a strong existing...  Read More
Starting a Dental Practice? Here Are 5 Quick Tips to Secure New Patients Now
Engage with Local Communities on Facebook In today’s competitive dental market, quickly attracting new patients can seem overwhelming. While Search Engine Optimization (SEO) and Google Ads are crucial for long-term success, they both require time and investment. SEO often takes months or even years...  Read More
Maximize Efficiency: 5 Original Approaches to Making Life Easier with Your Dental Website
Your dental website is more than just a digital business card; it’s a valuable tool designed to streamline your practice’s daily operations and enhance patient experiences. At Identity Dental Marketing, we create dental websites that are not only visually appealing but also highly functional. Here...  Read More
Episode 250: Reigniting Your Vision
“My main requirement or somebody to work for me is: Do you want to be here? Because the second you don’t want to be here, I don’t want you here.” ~Dr. Pamela Maragliano-Muniz In this episode of Everyday Practices Dental Podcast, host Regan Robertson is joined by Dental Economics Chief Editor Dr....  Read More
Overcoming Practice Challenges: Building a Resilient Mindset for Dental Leaders
Leadership in the dental field extends beyond clinical skills; it demands a resilient and proactive mindset. To transform your practice and inspire your team, you must navigate challenges effectively and take full ownership of your decisions. This blog explores essential aspects of developing the...  Read More
Thoughtful Gifts for Dental Employees
As the holiday season approaches or a special occasion arises, showing appreciation to your dental team is both thoughtful and essential for strengthening team morale and loyalty. Finding the perfect gift for dental employees can sometimes be challenging, but there are plenty of creative ideas...  Read More
Top Metrics for Dental Office Managers to Monitor Each Month
Tracking key metrics in a dental office each month is essential for understanding the practice’s performance, identifying areas for improvement, and making informed decisions. Here are some of the most important metrics to monitor: Patient Metrics New patients indicate the effectiveness of...  Read More
Affordable Marketing Strategies for Dental Specialists
For a specialist office that relies on referrals and has a limited marketing budget, consider these strategies to drive production: Strengthen Referral Relationships: Send personalized thank-you notes or small gifts to referring doctors and their staff to maintain and strengthen relationships....  Read More
The 5 Best CBCT Machines in Dentistry
Investing in a top-tier Cone Beam Computed Tomography (CBCT) machine can revolutionize the quality of care you provide in your dental practice. However, choosing the right CBCT system is crucial to maximizing patient outcomes and the overall efficiency of your practice. Below, we explore the top...  Read More
The Impact of Tailored Content for Dental Practices: Identity Dental Marketing
Identity Dental Marketing, a trusted provider of marketing solutions for dental practices, offers unlimited pages of custom content for all custom dental websites. This innovative service underscores the company’s commitment to delivering tailored solutions that resonate with clients and drive...  Read More
No Insurance? No Problem! Verbal Skills for Out-of-Network Dentists
As a dentist, thriving with an out-of-network practice is not only possible but can be incredibly rewarding. This guide will show you how to achieve success by focusing on four key areas: enhancing verbal skills to communicate the value of your services, positioning your brand to attract the right...  Read More
Episode 64 - Referring to a Specialist
The relationships between a general dentist and specialists are important, but what do we look for in the specialists we refer to? What is most important in working with a specialist? Why do some patients resist when being referred to a specialist? And when do we refer to certain specialists?  All...  Read More
Top Two Techniques to Measure Your Marketing Campaign Results
For dental practices, tracking marketing campaign results is essential for understanding their impact and improving future strategies. Identity Dental Marketing suggests two key methods to accurately measure marketing success: Quarterly Calls with Your Adviser Regular check-ins with your Identity...  Read More
Essential Tips for Dental Start-Up Practice Owners
Planning for Success Starting a dental practice is a significant milestone that requires careful planning. This guide will help you navigate the process of establishing and running a successful practice. The Importance of Planning Planning is crucial for success. It provides a roadmap for...  Read More
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