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Winning Strategies for Attracting New Patients: 6 Key Elements
Strategies for Dental Practice Growth Are you standing at the crossroads between sustained, powerful growth and another quiet month? Marketing your dental practice successfully demands a critical examination of the strategies and systems you employ daily, whether online, over the phone, or...  Read More
Winning Strategies for Attracting New Patients: 6 Key Elements
Strategies for Dental Practice Growth Are you standing at the crossroads between sustained, powerful growth and another quiet month? Marketing your dental practice successfully demands a critical examination of the strategies and systems you employ daily, whether online, over the phone, or...  Read More
Enhancing Team Productivity and Efficiency
Navigating the complex landscape of dental practice ownership often entails confronting myriad challenges and frustrations. From juggling administrative duties to delivering top-notch patient care, the demands can be daunting. As someone who has weathered their fair share of trying days, I...  Read More
Internal Marketing Strategy: Focusing on Your Current Patient Base
Dentists often focus on attracting new patients, sometimes overlooking the loyal patient base already in their care. This oversight is akin to not seeing the forest for the trees. Internal Marketing: Understanding Its Essence  When we think of marketing, we typically envision advertisements,...  Read More
End the Pattern of Losing Cases!
You provide an array of services tailored to your patients' needs, aiming to offer both convenience and revenue growth. However, despite these efforts, your patient acceptance rates remain low. The culprit? Likely your marketing strategy. The Issue:  Rather than offering personalized materials, you...  Read More
Mastering the Art of Building Lasting and Fulfilling Relationships
Have you encountered individuals who find it challenging to admit their mistakes? Whether driven by fear of consequences or a reluctance to accept fallibility, this failure to apologize poses a significant obstacle to business development. Acknowledging errors is inherently difficult;...  Read More
Transform Your Mindset to Enhance Positivity Within Your Practice
At Identity Dental Marketing, where we extensively engage with dentists, a recurring sentiment we encounter is the pervasive belief that people aren't particularly interested in dental care. This perception, when internalized, has a pronounced adverse effect on various facets of practice...  Read More
5 Techniques to Stay Inspired and Driven at Work
Remember Why You're Here Reflect on the purpose behind your work. As dentists, you play a crucial role in transforming lives through improved oral health. Each day presents an opportunity to make a positive impact; reminding yourself of this can fuel your motivation to excel in your tasks. Break it...  Read More
Unveiling Your Achievements: How Are You Celebrating?
Whether you're managing a single dental practice or overseeing a global enterprise like Amazon, the focus remains on continuous improvement and growth. Embracing this aspect of entrepreneurship is essential for building successful businesses. In my speaking engagements, within my own business, and...  Read More
Embracing the Power of the Social 7: A Guide to Authentic Engagement
In the bustling realm of social media, where every click and comment counts, building a meaningful presence requires more than just sporadic posting. It demands consistency, creativity, and genuine interaction. In this digital age, where connections are forged through screens, mastering the art of...  Read More
Enhancing Patient Scheduling: Three Guidance Insights for Dental Receptionists
Your dental marketing campaign is generating considerable interest, evident in the volume of calls reaching your practice. Yet, despite this activity, your appointment calendar remains far from capacity. There are several common reasons why potential patients may hesitate to schedule, and...  Read More
Unlocking Success: Essential Traits for Dental Practice Leadership
Consistency in your dental practice's leadership and business practices is paramount for sustained success, even if you have a stellar team, advanced technology, and a strong community reputation. Without consistency, you're neglecting a crucial element in achieving dental practice excellence. ...  Read More
Are Your Dental Google Ads Campaigns Fully Optimized?
Google Ads, born as AdWords in 2000, has evolved significantly since its inception. While it continues to serve as a platform for businesses to vie for visibility in Google search results, its capabilities now extend far beyond mere bidding. With a plethora of nuances, refinements, and robust...  Read More
Tips for Increasing Social Media Engagement with Facebook Live
Facebook Live emerges as a highly potent and effective tool for bolstering awareness surrounding your dental practice. Its dynamic nature fosters prolonged engagement, surpassing the typical lifespan of a standard post. Furthermore, it offers a distinct opportunity to impart knowledge to patients,...  Read More
Have Your Dental Blogs Been Optimized?
Once your website is established—customized, branded, and user-friendly—it's time to ignite your SEO efforts through content creation. Blogging, a cost-effective strategy, boosts website traffic, translating to increased foot traffic for your practice. With Google processing over 63,000 search...  Read More
What's Your Result?
Assessing Your Website's Effectiveness Having a robust website is crucial for the success and expansion of your practice. It facilitates easy patient discovery through search engines and effectively communicates your practice's identity. Website Modernity and Brand Consistency Is your website...  Read More
Developing an Efficient Website: Key Strategies
In today's social media-driven world, the significance of a robust website can often be overshadowed. However, when individuals seek out a new dentist, their initial stop is Google, closely followed by a visit to the dentist's website. Whether we embrace it or not, a dental practice's reputation is...  Read More
Episode #803: KPIs Are a Scoreboard for Your Practice
AT consultants Tiff and Denae discuss key performance indicators (KPIs). When utilized correctly, KPIs can help you understand if the individual pieces are moving in the right direction for the practice as a whole. They touch on finding the right metrics for positions, examples of what to track,...  Read More
Effective Ways to Advertise a Dental Practice on Instagram and Facebook
Leveraging social media platforms like Instagram and Facebook presents an effective strategy for expanding your dental practice and drawing in fresh clientele. Instagram Reels, a feature facilitating the creation of short videos synchronized with music, has simplified the process of reaching a...  Read More
Emphasizing Individuality in Marketing: Why It Matters
Navigating the intricate landscape of marketing to effectively promote your business can often feel like a daunting task. This is precisely where Identity Dental Marketing excels, as they possess the insight to recognize the unique nuances of your business and are adept at crafting tailored...  Read More
Episode #768: Dental Consultant's Top Tips to Maximize Your Software
Tiff and Dana return with efficiency hacks for going paperless in your practice. They touch on softwares to utilize, how to set expectations from the beginning, where you can go paperless right now, and more. Episode resources:   Read More
Revolutionizing Dental Office Advertising: Beyond the Conventional Geotargeting SMS Approach
In today's digital landscape, marketing strategies have undergone significant evolution. For businesses, particularly dental offices, effectively reaching the right audience with tailored messages is paramount to success. Geotargeting SMS marketing has emerged as a popular approach in recent...  Read More
Improving Accuracy: Unveiling Identity Dental Marketing's Tech Advancement with Google Analytics
In the ever-changing realm of digital marketing, precision holds utmost importance. Identity Dental Marketing has always prioritized the significance of ensuring that each data point contributes meaningfully. Today, we are delighted to unveil a significant advancement in our pursuit of accuracy and...  Read More
Dentists Take Note: The Hazards of Pay Per Lead Marketing
In the dynamic realm of dental marketing, practitioners are continually seeking ways to draw in new patients and expand their practices. One marketing approach that has garnered attention in recent years is Pay Per Lead marketing. Although it may appear appealing initially, we, at Identity Dental...  Read More
Google Camouflages Competitor Spending, Enabling Enhanced Profit Margins… Exclusively for Their Gain!
Hey there, Grace Rizza here, CEO of Identity Dental Marketing, delving into the ever-changing world of online advertising, particularly Google Ads. Remember when we could spy on our competitors' ad budgets for valuable insights? Well, those days are gone. Google has yanked that feature, leaving us...  Read More
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