In today’s competitive dental market, attracting new patients quickly can be challenging. While Search Engine Optimization (SEO) and Google Ads are essential, they each have unique demands. SEO is a long-term strategy, often requiring months (or even years in competitive markets) to see substantial results. Google Ads, on the other hand, can generate leads more quickly but generally requires a competitive budget and a commitment of at least three months to gain traction. Leads for general dentistry may be more affordable, but cosmetic or implant-related leads often cost more than $200 each. If you’re eager to bring in patients immediately, consider these effective strategies you can start today.
Engage in Local Facebook Groups
Engaging in local Facebook groups is a quick way to generate leads. Many people seek dentist recommendations in these community groups, making it an ideal space to connect. By searching posts with keywords like "dentist" or "dental recommendations," you can identify those actively looking for a provider. Commenting thoughtfully with an introduction, offering a virtual consultation, or promoting an initial appointment can establish a quick connection. Additionally, ask team members, family, or friends to mention your practice when they come across relevant posts in these groups.
Run a Low-Cost Facebook Ad
Running a low-cost Facebook ad targeting your local community can also help drive traffic quickly. Although these ads may attract leads that may not all convert to long-term patients, they can effectively bring people in the door. Promoting offers like “Free Whitening for the First 20 New Patients!” or “Free Gift for New Patients!” creates incentive. Highlight unique selling points such as personalized care or advanced technology, and include a professional photo of the dentist to build trust.
Leverage Accelerated Word-of-Mouth
Accelerate word-of-mouth exposure through a targeted Facebook and Instagram ad campaign within a five-mile radius. Providing a special discount or low-cost package can generate buzz, and you can encourage friends, family, and past patients to share your practice in local groups or their social circles for extra visibility.
Build Referrals by Networking with Local Business Owners
Networking with local business owners is another excellent way to build referrals. Make a list of influential community members and invite them to your office for a free or discounted service, or meet them for coffee to discuss ways to support each other’s businesses. By building trust with these individuals, they may be more likely to refer new patients to your practice.
Boost Your Online Presence with Google Reviews and Testimonials
Finally, leverage the power of Google reviews and video testimonials. Asking 50 friends, family members, and past patients for a Google review or testimonial can enhance your online presence. Potential patients are more likely to schedule an appointment when they see positive feedback from real people.
While Identity Dental Marketing focuses on branding, websites, SEO, Google Ads, and social media marketing rather than practice management, these strategies can complement your long-term marketing efforts. Together, they’ll help you build momentum and lay a foundation for sustained growth in your practice.