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Mucogingival Aesthetic Surgery by Dr. Giacomo Tarquini This course is a comprehensive overview of mucogingival aesthetic surgery, focusing on treating alterations such as gingival recession, altered passive eruption and edentulous ridge augmentation. Participants will learn about the diagnosis,...  Read More
Categories: Periodontics
The Rise of Cosmetic Dentistry in 2024: What’s Causing It?
In 2024, cosmetic dentistry is on the rise, with more people wanting treatments like veneers, teeth whitening, and full smile makeovers. Several key factors are making these aesthetic improvements more popular. Social Media Influencers Social media plays a big role. Platforms like Instagram and...  Read More
Dental Practice Marketing Strategy: Key Steps for Retention and Expansion
Acquiring a dental practice is an exciting venture, but it comes with its own set of challenges. A well-thought-out marketing plan is essential to ensure a smooth transition, retain existing patients, and attract new ones. Timing Your Rebranding When taking over a practice with a strong existing...  Read More
Starting a Dental Practice? Here Are 5 Quick Tips to Secure New Patients Now
Engage with Local Communities on Facebook In today’s competitive dental market, quickly attracting new patients can seem overwhelming. While Search Engine Optimization (SEO) and Google Ads are crucial for long-term success, they both require time and investment. SEO often takes months or even years...  Read More
Maximize Efficiency: 5 Original Approaches to Making Life Easier with Your Dental Website
Your dental website is more than just a digital business card; it’s a valuable tool designed to streamline your practice’s daily operations and enhance patient experiences. At Identity Dental Marketing, we create dental websites that are not only visually appealing but also highly functional. Here...  Read More
Episode 250: Reigniting Your Vision
“My main requirement or somebody to work for me is: Do you want to be here? Because the second you don’t want to be here, I don’t want you here.” ~Dr. Pamela Maragliano-Muniz In this episode of Everyday Practices Dental Podcast, host Regan Robertson is joined by Dental Economics Chief Editor Dr....  Read More
Overcoming Practice Challenges: Building a Resilient Mindset for Dental Leaders
Leadership in the dental field extends beyond clinical skills; it demands a resilient and proactive mindset. To transform your practice and inspire your team, you must navigate challenges effectively and take full ownership of your decisions. This blog explores essential aspects of developing the...  Read More
Thoughtful Gifts for Dental Employees
As the holiday season approaches or a special occasion arises, showing appreciation to your dental team is both thoughtful and essential for strengthening team morale and loyalty. Finding the perfect gift for dental employees can sometimes be challenging, but there are plenty of creative ideas...  Read More
Top Metrics for Dental Office Managers to Monitor Each Month
Tracking key metrics in a dental office each month is essential for understanding the practice’s performance, identifying areas for improvement, and making informed decisions. Here are some of the most important metrics to monitor: Patient Metrics New patients indicate the effectiveness of...  Read More
Affordable Marketing Strategies for Dental Specialists
For a specialist office that relies on referrals and has a limited marketing budget, consider these strategies to drive production: Strengthen Referral Relationships: Send personalized thank-you notes or small gifts to referring doctors and their staff to maintain and strengthen relationships....  Read More
The 5 Best CBCT Machines in Dentistry
Investing in a top-tier Cone Beam Computed Tomography (CBCT) machine can revolutionize the quality of care you provide in your dental practice. However, choosing the right CBCT system is crucial to maximizing patient outcomes and the overall efficiency of your practice. Below, we explore the top...  Read More
The Impact of Tailored Content for Dental Practices: Identity Dental Marketing
Identity Dental Marketing, a trusted provider of marketing solutions for dental practices, offers unlimited pages of custom content for all custom dental websites. This innovative service underscores the company’s commitment to delivering tailored solutions that resonate with clients and drive...  Read More
No Insurance? No Problem! Verbal Skills for Out-of-Network Dentists
As a dentist, thriving with an out-of-network practice is not only possible but can be incredibly rewarding. This guide will show you how to achieve success by focusing on four key areas: enhancing verbal skills to communicate the value of your services, positioning your brand to attract the right...  Read More
Episode 64 - Referring to a Specialist
The relationships between a general dentist and specialists are important, but what do we look for in the specialists we refer to? What is most important in working with a specialist? Why do some patients resist when being referred to a specialist? And when do we refer to certain specialists?  All...  Read More
Top Two Techniques to Measure Your Marketing Campaign Results
For dental practices, tracking marketing campaign results is essential for understanding their impact and improving future strategies. Identity Dental Marketing suggests two key methods to accurately measure marketing success: Quarterly Calls with Your Adviser Regular check-ins with your Identity...  Read More
Essential Tips for Dental Start-Up Practice Owners
Planning for Success Starting a dental practice is a significant milestone that requires careful planning. This guide will help you navigate the process of establishing and running a successful practice. The Importance of Planning Planning is crucial for success. It provides a roadmap for...  Read More
Staying Ahead: Grace Rizza's Role in Perfecting Identity Dental Marketing
At Identity Dental Marketing, we live by the principle: “Close the Loop.” This isn’t just a catchy slogan; it’s our pledge to excellence and accountability that drives everything we do. As CEO, my approach is straightforward and laced with a touch of dry humor. But make no mistake, my standards are...  Read More
Identity Dental Marketing Now Offers Dentists Complimentary Video Scripts
Identity Dental Marketing is excited to offer complimentary quarterly video script writing for dentists who utilize their Google, Facebook, or Instagram advertising management services. Dentists who have partnered with Identity Dental Marketing for ad management can now request up to three new...  Read More
Prevent Practice Failure: Developing the Right Mindset for Successful Dental Leadership
Leadership in dentistry requires more than clinical expertise; it demands a resilient and proactive mindset. Understanding how to navigate challenges and take ownership of your decisions can transform your practice and elevate your team. Here are key insights on developing the right mindset,...  Read More
Optimizing Your Dental Practice with SEO
Google became the top search engine because it focused on one thing: being the best at search. While AOL promoted instant messaging and email, and Yahoo filled its homepage with weather, stocks, and news, Google stayed focused on its mission to be the number one search engine. Over time, Google...  Read More
Personalized Content for Dentists: A Game Changer with Identity Dental Marketing
Identity Dental Marketing, a premier provider of marketing solutions for dental practices, offers unlimited pages of custom content for all their bespoke dental websites. This service highlights the company’s dedication to delivering personalized solutions that resonate with clients and drive...  Read More
Which SEO Technique is Most Effective?
Like an investment strategy, successful SEO requires you to diversify your portfolio. Using a variety of strategies on a daily, weekly, and monthly basis will help your website rank at the top of search engine listings. In this article, we break down four ideas that will help you build a winning...  Read More
Protect Your Most Valued Asset
Maximize Your Time, Minimize Your Stress As a successful dentist, your time is your most valuable asset. Balancing the roles of a business leader and a medical expert leaves little room for anything else. If you aspire to a life beyond the confines of dentistry, it's essential to delegate tasks...  Read More
What’s the Best Platform for Building a Low-Cost Website?
I’m often asked questions like, “What platform is best for my practice if I can’t afford a professional website?” When it comes to marketing your practice, the honest truth is that you can’t afford NOT to have a professional website. Consider this from a top-down view. If you own a brick-and-mortar...  Read More
Top-Tier Dental Logos
Effective dental logos embrace simplicity. Think of iconic logos like the Nike swoosh, Apple’s apple, or McDonald's Golden Arches. Their simplicity makes them memorable and effective. Great dental logos often feature modern fonts. Sans serif fonts are currently popular and viewed as contemporary...  Read More
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