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The Importance of Consistent Marketing in Successful Practices
To sustain success, practices must adopt a proactive stance towards marketing. Delve into why ongoing marketing is indispensable in our latest blog. Scenario Consideration: Imagine investing in a short-term marketing tactic, like a month-long high-cost ad. Initially, there's a surge in new...  Read More
Marketing Methods for Specialized Dental Care Solutions
Ask yourself this question: Why do patients choose you over other doctors in your area? Your answer to that question is your Unique Selling Proposition (USP). In dentistry, your USP should be the foundation of your brand and reputation. For instance, if your answer is, “Patients choose me because...  Read More
Maximizing New Patient Sign-ups: Expert Tips for Dental Clinics
As a dental practice owner or manager, converting new patient inquiries into actual appointments is likely one of your primary goals. While this process can sometimes be challenging, implementing a few key strategies can significantly increase your conversion rates. Here are five actionable...  Read More
Deflecting Negativity: Essential Strategies for Business Owners
Dealing with negativity in business, whether it's unfounded criticism or unethical competition, requires a powerful strategy: letting it bounce off. This approach is essential for maintaining your motivation, staying connected with your team, and continuing your drive towards success. As your...  Read More
Share Knowledge with Your Community to Bring in More Patients
Did you know that educating your potential patients can enhance their trust, encouraging them to travel farther and seek the necessary treatment? Establishing credibility with your community through education-based marketing ensures that you prioritize their goals, interests, and oral health....  Read More
Community Connections: 5 Outreach Opportunities for New Dentists
Engaging with your local community can be a powerful way to boost your practice's visibility. Yet, not everyone finds it equally easy to navigate this type of marketing. We've encountered doctors who lean more towards introversion and feel less at ease with community outreach. In such cases, I...  Read More
Elevating Your Team Meetings: Four Approaches to Improvement
For business owners, regular team meetings are vital, with a frequency tailored to your business type. At Identity Dental Marketing, we advocate for daily meetings for dentists to seize daily opportunities. In our office, we hold two weekly gatherings: Monday mornings are dedicated to comprehensive...  Read More
Unveiling the Power of Inside-Out Marketing: Are You Making the Most of It?
Wearing your shirt inside out might draw unwanted attention, but when it comes to marketing, adopting an inside-out perspective can transform your business, its persona, and ultimately, its success. Often, marketing agencies tend to rely on cookie-cutter approaches that have worked for others,...  Read More
Leveraging Instagram's Power for Your Business
Instagram is practically ubiquitous nowadays, even reaching individuals who seem to be living under rocks. The platform's popularity has soared to unimaginable heights, with even animals amassing millions of followers and generating substantial revenue. If a grumpy-faced cat can achieve household...  Read More
Why Prioritizing Website Security is Vital in the Current Climate
Within the vast expanses of the internet, often referred to as "The Deep Web," lies a world largely uncharted by the average user. Despite its mysterious reputation, the safety of our online presence doesn't solely depend on the nature of the web itself but rather on how it's managed by...  Read More
Reflecting on Using Your Name for Your Business: Factors to Consider
When establishing a new dental practice or business, your first task is choosing a name. While the obvious choice may seem to be naming it after yourself, especially if you're a solo practitioner, it's important to take a moment to reflect on Shakespeare's famous question: What's in a name? There...  Read More
Professional Connections: Dentist's Gift Giving Handbook for Referral Partners
As a specialist dentist, establishing and maintaining robust relationships with referring doctors is of paramount importance for the ongoing success and growth of your practice. An impactful strategy for demonstrating appreciation and fostering these invaluable connections lies in the thoughtful...  Read More
Gain New Patients Quickly
Today, I'm excited to share with you an innovative update that promises to revolutionize the landscape of Facebook and search engine marketing. For those of you who have been diligently investing your resources into SEO strategies and pay-per-click advertising campaigns, and have been witnessing...  Read More
The Importance of Online Scheduling in Modern Dentistry
In today's convenience-driven era, some dentists resist the transition to online scheduling due to concerns about patient reliability and maintaining schedule control. However, the benefits of online scheduling far outweigh these apprehensions, urging dentists to embrace this change for practice...  Read More
Explore the Unknown: It's Time to Begin
Many individuals perceive marketing as a one-time setup, a task completed and then left to its own devices. You've crafted your website, implemented SEO strategies, and perhaps initiated a few advertisements. Is that the end of your marketing efforts? Far from it. Marketing is a dynamic field,...  Read More
Optimal Dental Marketing | What's the Ideal Weekly Time Investment for Marketing?
Owning and managing your own dental practice demands a considerable investment of time and effort beyond patient care. As a dentist, you're intimately familiar with this reality. Yet, determining the optimal allocation of your valuable time to marketing endeavors can be a challenge. Your approach...  Read More
When Is the Right Time to Consider Selling Your Dental Practice?
As a dentist, the notion of retirement might seem distant amidst your daily patient care routines. However, strategizing your exit plan early on can significantly impact the value of your practice when the time comes to sell. In this article, we'll delve into the importance of proactive exit...  Read More
The Patient First Podcast Episode 142: PeriActive CSO Dr. William Levine Explains How to Combat Periodontal Inflammation
Did you know that periodontal disease is more of an inflammatory one and less of an infection? Most of us dentists struggle to keep up with the latest advances in understanding of this complex disease and the treatment modalities proven to control it. That’s why I interviewed Dr. William Levine,...  Read More
Categories: Hygiene, Periodontics
Do Your Fees Reflect the Quality of Your Service?
Determining the appropriate pricing strategy for your services can be a daunting task. There's a common belief that lowering fees attracts more clients, but in certain industries, pricing directly correlates with perceived value. Underestimating your services may not only attract the wrong...  Read More
All You Ever Needed to Know About Guided Bone Regeneration by Dr. Giacomo Tarquini This course provides a comprehensive overview of bone regeneration procedures in implant dentistry, focusing on techniques aimed at restoring alveolar ridge dimensions and regenerating peri-implant bone to support...  Read More
6 Strategies to Prevent Burnout During Business Expansion
When you first ventured into entrepreneurship, the thrill of starting something new likely kept you buzzing with excitement, perhaps even causing sleepless nights fueled by anticipation. However, as the years pass, that initial fervor may transform into a more subdued sense of satisfaction with...  Read More
Teach Your Patients the Value of Keeping Their Scheduled Appointments
Understanding the Root Cause Patients missing appointments can be attributed to various factors, but it ultimately boils down to ownership. Practice owners must take responsibility for addressing and resolving the issue. Two Levels of Leadership Managing appointment no-shows involves not only...  Read More
Insights into the Most Powerful Business Advice You've Encountered
Everyone’s a critic. It’s easy to find advice from those around you, but the real difficulty lies in discerning what guidance is truly invaluable. Sometimes, the guidance you need impacts you immediately. For me, the best advice I have been given happened on two occasions, at two very different...  Read More
Strategies for Identifying Your Target Market
When determining your target market, begin by understanding your unique qualities and identity. Once you have a clear grasp of this, take the time to envision the type of patients you aim to attract. For instance, if you're a dentist passionate about delivering top-notch cosmetic dentistry,...  Read More
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