Q: How can I handle patient scheduling calls before my dental office is officially open, especially when staff isn't available, and the office isn't operational?
A: Managing calls and scheduling prior to opening can be tricky, but there are effective ways to handle this:
Consider having someone skilled in phone management who can also book patients. Continuous phone monitoring during the startup phase helps ensure no call goes unanswered. Adding text messaging capabilities to your phone system allows patients to reach out conveniently. Assign a team member who can manage text inquiries, pre-sell services, and schedule appointments. You may also want to set up online scheduling through third-party software or your marketing agency, and create a VIP waitlist to organize prospective patients.
Q: What steps should I take to market my practice before opening?
A: Building your practice’s presence ahead of opening is essential. Grace Rizza, CEO of Identity Dental Marketing, recommends dedicating at least an hour daily to marketing. Engage with local community groups on social media, connect with local influencers, and strengthen your digital presence. Consider offering virtual consultations before your official opening; Grace Rizza’s course on identitydental.com/courses is a helpful resource for this. Devoting half a day each week to free virtual consultations can help build your patient base early.
Q: How can Identity Dental Marketing support me in this process?
A: Identity Dental Marketing provides valuable resources and personalized guidance. To start, you can book a free marketing planning session at identitydental.com/grace. This session offers strategic support to help you connect with potential patients and boost your practice's visibility.
Launching a business comes with many challenges, but with effective strategies and the right support, you can establish a strong foundation for your practice.
About Identity Dental Marketing
Identity Dental Marketing is a digital marketing agency specializing in custom solutions including SEO for dentists, Google Ads optimization, social media marketing, implant marketing, and clear aligner marketing for dentists and dental specialists.