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UPDATED: Now Open to Dentists - Google Local Services Ads
, Dentists have a chance to own the top view on Google! Why Should You Care about Being a Google Screened Provider? Be the first dentist in your area to sign on and potentially own that market.             Other industries saw a huge increase in high-quality leads from the outset                ...  Read More
Categories: Marketing
Avoiding Black Hat Dental Marketing: 5 Things to Watch Out For
An effective dental marketing strategy is crucial to running a successful dental practice. With so many dental marketing companies, finding the right one that will help your practice grow can be challenging. Unfortunately, many companies out there claim to be dental marketing experts but are...  Read More
Categories: Marketing
Why Successful Practices Need Ongoing Marketing
Marketing your practice should be a proactive approach, not a reactive one. Learn why successful practices need ongoing marketing in our latest blog. Consider This: Imagine a scenario in which you and your team have just invested in a short-term marketing approach such as a high-cost ad that runs...  Read More
Categories: Marketing
Episode 182 - The Marketing Goldmine Hiding in Your Dental Practice
“Your team is huge part of building your dental practice…most teams don’t realize how critical their role is.”  ~Sara Hansen How would you feel if you could increase your productivity without spending external marketing dollars? There is a potential untapped marketing goldmine in your practice. ...  Read More
I’ve Been Running My Ads for 2 Months, Where Are the Results?
Why are my ads not working? Like ALL marketing methods, paid digital advertising takes time to work. Usually in the third month, the campaign has matured past its learning phase and will begin to produce the expected results. As time goes on, personalized tweaks will be implemented to the campaign...  Read More
Categories: Marketing
The Power of Personalization in Marketing Strategies and Techniques
In today's fast-paced digital landscape, personalization has become a key driver of successful marketing strategies. By tailoring your messaging and offerings to the specific needs and preferences of your target audience, you can create a more meaningful and engaging brand experience that...  Read More
Categories: Marketing
3 Reasons Why You Hate Marketing (That You Should Love)
It has been a long-held belief in the dental profession that there is no place for marketing in dentistry. Unfortunately, the marketing industry is not doing itself any favors when it comes to dispelling this myth in my opinion. For some doctors, it is the concern that marketing may be simply too...  Read More
Categories: Marketing
Rule # 1 Life Is Not...https://www.youtube.com/watch?v=bCiWRTYzOM8
MANY MEN WHO HAVE HAD PROFESSIONAL SUCCESS HAVE PAID A PRICE IN THEIR RELATIONSHIPS WITH THEIR WIVES AND CHILDREN. THEY HAVE ALSO LOST THEIR VIBRANCY AND GOTTEN OLD. I HELP MEN REGAIN THE INTIMACY THEY GRAVE WITH THEIR WIVES. I HELP MEN REESTABLISH A FATHER RELATIONSHIP. I HELP MEN REGAIN THEIR...  Read More
Categories: Marketing
How to Build an Effective Website
With the popularity of social media, it is easy to forget the importance of a strong website. However, when someone is looking for a new dentist, the first place they will look is Google; the second is their website. Like it or not, a practice will be judged on how its website looks and functions....  Read More
Categories: Marketing
Episode 158 - The 2 Attitudes That Hold Dentists Back
“I’ve never understood people who don’t want help. If you’re struggling with something, it makes sense to reach out to people who have successfully handled what you’re having problems with.” ~Dr. Bruce B. Baird There’s nothing wrong with being ignorant. All it means is that you don’t know...  Read More
Episode 157 - The #1 Thing That Sabotages Dentists
“I see dentists who learned what they learned and pretty much everything goes downhill after that. ” ~Dr. Bruce B. Baird It doesn’t matter if you’re in your 20s, 30s, 60s, or 70s…it can happen at any time in your career. All of a sudden you start feeling old. That thought process starts creeping...  Read More
What You Need to Know About Branding
What You Need to Know About Branding Many people talk about branding – What’s your brand? Does this partnership align with my brand? Is it time for a rebrand?– but what does that mean? Grace Rizza, founder and CEO of Identity Dental Marketing, is an expert on branding for dental practices and...  Read More
Categories: Marketing
Optimizing Your Facebook Audience
How to Target Your Ideal Facebook Ads Audience The Facebook ads dashboard makes it possible to narrow down potential audiences by broad demographic information, such as gender, age range, interests, and location. What it can’t tell you is whether you have targeted the right audience for your...  Read More
Categories: Marketing
How to Improve Your Social Media Marketing
More than one billion new users join social media every day, according to Hootsuite. If you are ready to ramp up your social media game, you must be intentional about it or risk getting lost in a fast-growing crowd. By now, most practice owners know that social media is divided into organic and...  Read More
Categories: Marketing
Episode 181 - You’re in Control: How Dentists Stay Rational in the Middle of Chaos
“Instead of succumbing to obstacles with inaction, we need a method and a framework for understanding, appreciating, and acting upon the obstacles life throws at us. ” ~Regan Robertson It’s inevitable. There will be obstacles in your pathway to your dreams. How you deal with them is often the...  Read More
What’s involved in a Custom Press Release from Identity Dental Marketing?
If you’re considering purchasing a custom press release, it’s a great idea for many situations, and it can be very beneficial to any business owner.    It is most commonly used in the following situations:                 Introducing a new service, technology, or expanding services to a new...  Read More
Categories: Marketing
Episode 58 - Mission: The Million Dollar Dental Associate
“Nowhere else except dentistry does the interview include the person asking ‘when do I take over?’”  – Chris Sands “Hire and mentor a million-dollar associate.” It sounds so easy. But as you probably know, it’s not.  In last week’s episode of Investment Grade Practices, we had a mind-blowing...  Read More
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