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Dealing With a Bad Review?
Research shows 94% of patients evaluate providers using online reviews, and 72% use it to find a new provider. Even if most of your reviews are positive, just a few negative comments can sow seeds of doubt among prospective patients, and, let’s face it, they personally sting. How you deal with bad...  Read More
Categories: Marketing
Is Your Dental Google Ad Campaign Optimized?
 has come a long way from its beginnings as AdWords in 2000. While it still functions as a way for businesses to bid for advertising in the Google search space, it has far more nuances, refinements, and robust features. As a more complex tool, it is important for you to leverage everything Google...  Read More
Categories: Marketing
Episode 186 - Innovations! Billing and the Impact on Dental Culture
“A bend in the road is only the end of the road if you fail to turn.”  ~Dr. Roy Shelburne Dentistry is at a turn in the road. Things have changed more in the past 5-10 years than they did in the previous 20-30. We are moving faster and crazier than before. So what are you going to do? Are you...  Read More
The Components of an Effective Landing Page
If you’re in the process of building ads for a service, event, or product, you’ll likely discover that ads that lead to pages designed to turn an interested viewer into a lead or customer are an important component of an effective campaign. Like any marketing component, the design and writing...  Read More
Categories: Marketing
3 Reasons Marketing Agencies Want Your Ad Spend To Pass Through Their Agency
Why do they want your money to come through the agency instead of going straight to Google Ads or Facebook? 1. They can show higher overall revenues 2. Pooling dollars together allows them to seem more accomplished 3. They can hide fees For additional dental marketing advice, join Dental...  Read More
Categories: Marketing
Episode 63 – Top Dental Team Recruitment Tips with Dr. Maggie Augustyn
“I don’t know how many will agree with me, but I will stand up for every one of my team members. I will put them ahead of my patients because they’ve earned it.” – Dr. Maggie Augustyn Team turnover is devastating to your practice. It undermines team morale and can wipe out any financial gains...  Read More
Winning Strategies 13: Updates on Protecting Your Practice Against Ransomware Attacks With Gary Salman
Smiles Matter Podcast with Gary Salman is on! Cybersecurity expert Gary Salman is back on the Smiles Matter podcast to share the latest updates on protecting our digital assets. He reminds us of best practices to prevent our data from being vulnerable to ransomware attacks. Moreover, Gary and host...  Read More
Episode 160: Dr. Baird’s Dental Management Secrets
“Everyone should have the same goal: we’re going to take great care of our patients. That is what is really going to grow your dental practice.” ~Dr. Bruce B. Baird I get asked all the time: “What are the most important things I need to do to run a successful dental practice?” It’s a pretty...  Read More
How Did You Get Into Dental Marketing?
In 2007, I graduated from Marquette University with honors and entered the “real world”. I had already completed multiple unpaid internships and applied to every advertising agency in Chicago and Milwaukee. With very little opportunity available (due to a panicked economy), no family connections...  Read More
Categories: Marketing
The Future of AI for Dental Practices: What does it mean for Dental SEO?
Embracing the Future: AI and SEO AI is changing the way we search online and is reshaping SEO strategies with products like Google Bard and Chat GPT. Google Bard is a conversational generative AI chatbot developed by Google. The incorporation of BARD into Google search will create an entirely new...  Read More
Categories: Marketing
5 Tips to Improving Your Healthcare Marketing
Healthcare marketing is essential to running a successful medical or dental practice. Although many medical practices will thrive on internal referrals, a boost in new patient referrals through digital marketing or traditional marketing is still necessary to stay ahead of attrition. Here are 5 tips...  Read More
Put Your Oxygen Mask on First!
This morning, I had a quick discussion with a friend. I asked how his business was coming along.  He told me that it’s not profitable yet but growing.  He told me that his role in his non-profit is making it harder to have enough time to get his business off the ground. I’ve been there. A common...  Read More
Episode 185 - The Importance Of Relationships In Dentistry
“Your practice is about the relationships you create.” -Dr. Shawn Knorr A lot of people aspire to be like Dr. Shawn Knorr. He’s a top-level producer who is always looking for the next level in his career but he wasn’t always the confident, caring clinician he is today. “The first part of my career...  Read More
What Kills Dental Team Morale?
Many dentists graduate dental school and go on to work as an associate for a few years before starting their own practice.  You often start out as a top dog and sometimes have a hard time relating to what life was like prior to being a business owner.  Unlike restaurant managers and business...  Read More
Reasons to Invest in Reliable General IT Support and Maintenance for Your Dental  Practice
Did you know that  has become crucial in running a successful dental practice.  As the world embraces the digital revolution, it's essential for dental practices to stay ahead of the curve.  In this blog post, we'll explore why investing in reliable general IT support and maintenance can...  Read More
Categories: Marketing, Office Design
In the world of dental law, it is commonplace to see practice entities formed as Professional Corporations (PCs) or Professional Limited Liability Companies (PLLCs). These structures are commonly used by licensed professionals to organize their legal entities. While most practitioners understand...  Read More
How To Attract New Dental Patients
There are many things you can do to increase your patient numbers. Potential patients will find your practice through many different avenues and they will be looking for a variety of features or conveniences. Read on to explore how you can attract them to your business and meet their expectations...  Read More
3 Quick Dental Marketing Tips
1. Make sure your patients know what services you offer. Many dentists skip the suggestion to develop a customized brochure for their office.  They think that the freebies sent in the mail provide enough information about their services.  Patients often see these brochures and still question...  Read More
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