The WealthAbility Show
The WealthAbility Show
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The WealthAbility Show #151 - Power of Group Identity w/ Jay Van Bavel

The WealthAbility Show #151 - Power of Group Identity w/ Jay Van Bavel

9/14/2023 8:00:00 AM   |   Comments: 0   |   Views: 15

Power of Group Identity

The WealthAbility Show #151: In a time of severe polarization, how do we navigate the turbulent forces of group identity when it comes to our business? Can we turn the negative side of group identity into a more positive force? In this episode, Jay Van Bavel joins Tom in understanding the psychology of group identity and how we can find commonalities to create a more harmonious society and effective long-term strategy within our business.

Order Tom’s book, “The Win-Win Wealth Strategy: 7 Investments the Government Will Pay You to Make” at:


00:00 – Intro
03:18 – Why are humans driven to seek group identity? How has it evolved in recent years?
08:35 – What caused this extreme dissonance? How do we turn it into a more positive force?
13:10 – How do we navigate our business when both sides, including customers, have strong opinions?
18:30 – Tips for successful marketing using psychology of group identity.
23:48 – How do you find potential customers who identify with your business?
27:08 – What should a business do to capture the group who identifies with them? Task focused vs. Mission focused.


 Looking for more on Jay Van Bavel?
Books: “The Power of Us: Harnessing Our Shared Identities to Improve Performance, Increase Cooperation, and Promote Social Harmony”


 Tom Wheelwright, #CPA is a Best-Selling Author, Entrepreneur & Worldwide Authority on Tax.

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 DISCLAIMER: WealthAbility® does not provide tax, legal or accounting advice. The materials provided have been prepared for informational purposes only, and are not intended to provide tax, legal or accounting advice. The materials may or may not reflect the most current legislative or regulatory requirements or the requirements of specific industries or of states. These materials are not tax advice and are not intended or written to be used, and cannot be used, for purposes of avoiding tax penalties that may be imposed on any taxpayer. Readers should consult their own tax, legal and accounting advisors before applying the laws to their particular situations or engaging in any transaction.

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