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Day #14 of 75 - Are you pissing prospects off?
Day #14 of 75 - Are you pissing prospects off? Being in conversation with somebody who talks about themselves all the time sucks… But so does being on a dental website that talks about the practice more than it does about its patients.  Read More
Day #13 of 75 - How To Upgrade Your Relationship With Patients
Day #13 of 75 Do you want patients to consider you a good family friend instead of just a dentist? I hope you do, because great things happen when you do. Patients accept treatment, they don't cancel appointments, they refer and rave about you wherever they go. Instead of being the provider of a...  Read More
Day #12 of 75 - Wow Patients On Milestone Birthdays
The reason most patients switch dental care providers is the perception that these providers don’t care. Do you want to lock patients into lifetime clients? Then wow them on their milestone birthdays. Create birthday campaigns for 40th, 50th, 60th, 70th and 80th birthdays. Every birthday is...  Read More
Car Mechanics, Dentists, and the Reality of Perception
Why would a consumer choose one mechanic in their area over another ... assuming, of course, that the types of automobiles they operate on and the services they offer are essentially the same? Doesn't the solution lie somewhere in the "marketing laboratory" (the mind and heart of a radically...  Read More
Categories: Marketing
Why does your advertising NOT work?
Many companies and almost all business owners who do advertising alone are throwing their hard-earned money out the window.  They do advertising in the newspaper, radio, television, etc., but almost never receive the result they want to achieve. In today’s world advertising has little...  Read More
Day #11 of 75 - One sure way to dominate your city's full-arch market
Treat your full arch patients to a celebrity type VIP experience. The publicity and social capital easily translate into more full arch patients. The word-of-mouth ripples into more bread-and-butter dentistry.  Read More
How Emergency Patients Can Help Grow Your Practice
For more information on growing your dental practice, including more articles, videos and webinars check out our   Read More
Categories: Marketing
How Google's New SEO Update Will Affect You
In this episode, Arun takes a look at how Google's new updates to SEO will affect your website. For more information please check out the articles and webinars in the   Read More
Categories: Marketing
5 Free Ways to Grow Your Dental Practice
In this episode, we take a look at the 5 top ways you can grow a dental practice for free. For more information on growing your dental practice, including more articles, videos and webinars check out our   Read More
5 Traits of Failed Dental Start-Ups
In this episode, Arun and Chris discuss the 5 things we keep seeing dental start-ups get wrong.  For more information on managing your dental practice’s cash flow, including more articles, videos and webinars check out our   Read More
How to Market Your Practice to Millennials
In this episode, George, Nikita and Chris discuss how dentists can properly market their practices to millennials.  For more information please check out the articles and webinars in the   Read More
Categories: Marketing
Day #10 of 75 - 10x your case acceptance
Do you want to take your case acceptance to the next level? If you do, then you must master the Bill Clinton secret.  Read More
313: Dr. Tyler Brady | How to Use "Influencer Marketing" to Attract New Patients & Grow Your Practice FAST!
Have you ever attempted "Influencer Marketing"? . Let me know in the comments: YES or NO . In this episode  breaks down his whooooole process of how he started and built an amazing marketing plan through Influencer Marketing alone! . He gives us instructions on what we need to do, to start...  Read More
TMD Demystified Episode 1: The TMD Conundrum Explained
 Welcome to TMD Demystified Vlog/Podcast. In this episode of our video podcast, I explain the TMD conundrum plaguing dental and medical community, and connect the dots between TMD root cause and TMD symptoms that often go misdiagnosed.  I invite you to watch Episode 1.   Read More
Day #9 of 75 - Want to tighten the screws on the patient churn back door?
There is a holiday or a commemorative day of one kind or another every month of the year. These special days present amazing opportunities to build loyalty and retention. These days present you with opportunities to tighten the screws on the back door… thus driving patient churn down.  Read More
1637 Ted Teele, Charis Santillie & Mary Kay Miller of Kaleidoscope 2.0 on Technology-Driven Dental Marketing : Dentistry Uncensored with Howard Farran
Ted has over 25 years of experience running technology companies, including two similar to Kaleidoscope (in different industries).  He is an expert in all aspects of digital marketing, and a passionate leader/mentor. Ted holds an BA/MBA from Harvard, having graduated in the top 5% of his class.  He...  Read More
Categories: Marketing, Orthodontics
Day #8 of 75: How to present treatment to an absent spouse
What is the most effective way to present a treatment plan to a spouse or significant other who is not present?    That’s not a trick question.    Think about it…   How many times have you had a patient say they would like to discuss with their significant other and all you have is the treatment...  Read More
Employers React to Workers Who Refuse a COVID-19 Vaccination
As COVID-19 vaccines become readily available, many employers are still wondering if they can require employees to get vaccinated, and what they can do if an employee refuses to get vaccinated. The Equal Employment Opportunity Commission (EEOC) has produced some guidance in this area. Employers may...  Read More
Day #7 of 75: Social Media for Sh*ts and Giggles vs Social Media For Growth
There are two types of social media marketing. There is social marketing for sh*ts and giggles... Then there is social media marketing that moves the needle on a dental practice’s profitability. If your practice is into posting quotes, stock photos and other such things... then I'm afraid. You're...  Read More
Day #6 of 75: The 5 Prerequisites for a 9-Star Patient Experience
If your practice is going to become the go-to destination for implants, cosmetic or other high-ticket procedures, you will have to become the practice that delivers the most awesome patient experience. You must be known for the Ritz-Carlton of Dentistry in your city. Now… to deliver that awesome...  Read More
Day #5 of 75: You'd endanger patients' lives if you do this
If you knew there was a huge crack in your office building’s foundation... would you continue working as if all is well? Of course not. How about your practice culture? If we agree in part, or in total, that an awesome practice culture is the One Thing that makes everything you do to grow your...  Read More
Episode 6: Julia Galef on The Scout Mindset
In this episode, Dustin talks with Julia Galef about her book, The Scout Mindset: Why Some People See Things Clearly and Others Don't. You'll learn about motivated reasoning, what Julia calls "soldier mindset" and how to hold your identity lightly, so that you can create a more accurate map of...  Read More
Day #4 of 75: Watch Out for these 4 signs of practice self-sabotage
Are you and your team unintentionally sabotaging your own growth?  How would you run your business if you knew where and how you might be sabotaging your own growth?  Most business leaders would do things differently.  Here are 4 signs that show where you might be standing in your own way of...  Read More
312: Viraj Desai | SWISH Dental Taking Over Austin, TX
To you... whats a comfortable monthly marketing budget where you are seeing results AND getting great ROI: . A: $0 - $100 B: $500 - $1,000 C: $1,000 - $5,000 D: $5,000 - $10,000 E: Over $10,000 . Feel free to add your own option in the comments too! . In this episode  and I discuss how she...  Read More
Day #3: The One Thing You Must Get Right
What is the One Thing in your practice that if you and your team do well everything else will become easier or more effective? I think that One Thing is an Awesome Practice Culture. What Steven J. Anderson and the awesome folks at the Crown Council call the Culture of Success. What would you...  Read More
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