Podcast/Blog Posts

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Winning Strategies for Attracting New Patients: 6 Key Elements
Strategies for Dental Practice Growth Are you standing at the crossroads between sustained, powerful growth and another quiet month? Marketing your dental practice successfully demands a critical examination of the strategies and systems you employ daily, whether online, over the phone, or...  Read More
Winning Strategies for Attracting New Patients: 6 Key Elements
Strategies for Dental Practice Growth Are you standing at the crossroads between sustained, powerful growth and another quiet month? Marketing your dental practice successfully demands a critical examination of the strategies and systems you employ daily, whether online, over the phone, or...  Read More
The Patient First Podcast Episode 140: Should Hygienists Be Doing All This? Irene Iancu Explains the Benefits of RRDHs
How much should you let your hygienists do in your dental practice? There’s a hot debate going on in dentistry over whether hygienists should have the option to expand their skill set to include some restorative functions.  Some practice owners feel strongly that we shouldn’t be blurring the...  Read More
1657 Dr. Todd McGovern on Building a Happy Practice : Dentistry Uncensored with Howard Farran
Born and raised in Eastern Montana, the geographic center of nowhere in the United States, Todd McGovern admired his small town dentist who sat weekly in the front row of his Catholic church wearing a dapper blue blazer, surrounded by his camera-ready family. At age 26, along with his beautiful new...  Read More
Transform Your Mindset to Enhance Positivity Within Your Practice
At Identity Dental Marketing, where we extensively engage with dentists, a recurring sentiment we encounter is the pervasive belief that people aren't particularly interested in dental care. This perception, when internalized, has a pronounced adverse effect on various facets of practice...  Read More
White Spot, What Now? An Update on Incipient Caries Treatments by Dr. Jeanette MacLean Don't just watch non-cavitated lesions; arrest and remineralize them! Help your patients delay or avoid entering the restorative dentistry death cycle with noninvasive caries treatments. This course will...  Read More
All About the iTero Element® 2 Intraoral Scanner
Originally published here: In today's digital dentistry, the iTero Element 2 intraoral scanner has been a mainstay as a significant advancement, offering unparalleled precision, efficiency, and user experience. Developed by the same company known for Invisalign®, this cart-style intraoral scanner...  Read More
Revolutionizing Dental Office Advertising: Beyond the Conventional Geotargeting SMS Approach
In today's digital landscape, marketing strategies have undergone significant evolution. For businesses, particularly dental offices, effectively reaching the right audience with tailored messages is paramount to success. Geotargeting SMS marketing has emerged as a popular approach in recent...  Read More
Dentists Take Note: The Hazards of Pay Per Lead Marketing
In the dynamic realm of dental marketing, practitioners are continually seeking ways to draw in new patients and expand their practices. One marketing approach that has garnered attention in recent years is Pay Per Lead marketing. Although it may appear appealing initially, we, at Identity Dental...  Read More
The Patient First Podcast Episode 136: Interview with Dental Lifeline Network President and CEO Lynda Ricketson on Dental Volunteering and Connected Dentistry™
With her entire career spent in the nonprofit sector, there’s no one else more qualified to be leading the amazing organization of Dental Lifeline Network.  I interview DLN’s President and CEO Lynda Ricketson to discuss how her organization helps the disabled, elderly, military veterans and...  Read More
In this comprehensive course, participants will delve into the transformative role of lasers in prosthetic and implant dentistry. The curriculum covers a range of laser types, including CO2, Nd:YAG, and Er:YAG,diode lasers and their applications in procedures such as osseointegration, soft...  Read More
Strengthening Your Brand: Embracing the Advantages of Supporting Local Sports Teams
Greetings, fellow entrepreneurs and enthusiasts of business growth! Today, I am eager to delve into a marketing strategy that, though seemingly modest in scale, possesses remarkable potential: the sponsorship of local sports teams. Imagine this: Envision your company logo boldly displayed on the...  Read More
Essential Components for Crafting an Effective Landing Page
Crafting Effective Landing Pages for Successful Ad Campaigns Design and Content: The Backbone of Conversion Crafting effective ads that drive conversions requires more than just catchy headlines and eye-catching visuals. It's about creating landing pages that seamlessly guide potential customers...  Read More
What's Included in a Dental Marketing Session?
When you're prepared to expand your practice and connect with more of your ideal patients, investing in a brief session with an experienced dental marketer can have a profound impact on your success trajectory. While we can't speak for every company, we can certainly outline what you can anticipate...  Read More
#51 - Maverick and Midlines
Maverick is a naval aviator who deviates from the rules and also has a deviated midline. Join the Star Wars School of Dentistry on Episode 51 to learn what causes deviated midlines, what can be done to fix the issue, and what treatment Maverick chose.  Whether you are a Star Wars fan, a dental...  Read More
Recruiting Your Dental Startup: A Thorough Manual for Staffing
Are you in the thrilling stage of launching a new business or practice but feeling the pressure to build the perfect team before your grand opening? Don't worry; you're not alone on this journey. Success hinges on a systematic approach, meticulous planning, transparent communication, and informed...  Read More
The Top Trends in Dentistry for 2024
At Titan Web Agency, we work with some of the nation's . We consider it our responsibility to stay abreast of the latest dental industry trends and what they mean for our clients. As the new year has already begun, it is time to review the current trends in dentistry for 2024 and how they’ll...  Read More
Strategies for Increasing Word-of-Mouth Referrals
Word-of-mouth referrals stand as a cornerstone for the growth of any dental practice. When satisfied customers enthusiastically recommend your services to their network, it initiates a reliable influx of new clientele. But how can you effectively foster more word-of-mouth referrals? Here are...  Read More
Strategies for Increasing Word-of-Mouth Referrals
Word-of-mouth referrals stand as a cornerstone for the growth of any dental practice. When satisfied customers enthusiastically recommend your services to their network, it initiates a reliable influx of new clientele. But how can you effectively foster more word-of-mouth referrals? Here are...  Read More
The Advantages and Disadvantages of Using Website Builders
In today’s digital landscape, establishing a robust online presence is imperative for businesses across all industries to remain competitive. For dental practices specifically, a well-optimized website plays a pivotal role in attracting new patients. However, with the advent of website...  Read More
S5 E01 - Exploring the Financing options and Digital Business Development with Kevin Wong of EvolveOne Media
Podcast Episode Link: https://cotravelpodcast.buzzsprout.com/1447378/14400300   Read More
Why You Should Embrace These 3 Aspects of Marketing
For years, there has been a prevailing belief within the dental profession that marketing has no place in dentistry. Regrettably, in my opinion, the marketing industry has done little to dispel this myth. For some practitioners, the reluctance to embrace marketing stems from concerns about added...  Read More
Dental Industry Marketing: Significance, Errors, and Fixes
In my capacity as the Founder and CEO of Identity Dental Marketing, a company that specializes in providing ethical branding and digital marketing services tailored specifically for dentists, I have had the privilege of gaining extensive insights into the dental industry's marketing landscape. Over...  Read More
Is LinkedIn Advertising a Wise Choice?
LinkedIn advertising presents a valuable avenue for connecting with local patients, particularly in areas densely populated with corporate professionals. LinkedIn primarily attracts sales professionals, recruiters, and individuals seeking to cultivate professional networks for career growth and...  Read More
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