Why You Should Embrace These 3 Aspects of Marketing

2/7/2024 12:00:00 PM   |   Comments: 0   |   Views: 38

For years, there has been a prevailing belief within the dental profession that marketing has no place in dentistry. Regrettably, in my opinion, the marketing industry has done little to dispel this myth.

For some practitioners, the reluctance to embrace marketing stems from concerns about added stress or time constraints. Dentists are already tasked with excelling in their clinical roles and leading their practices, and the idea of taking on the additional responsibility of a "marketing manager" can be overwhelming. Others may muster the courage to dip their toes into the world of marketing, only to be met with the unethical practices of unscrupulous marketing companies.

For those who have experienced the latter, it's understandable why they might be hesitant to engage in marketing again. However, I want to assure you that a single negative encounter does not define the full spectrum of possibilities that marketing can offer. In fact, these unpleasant experiences can often be blessings in disguise.

Why You Should Embrace Marketing Despite Your Hesitation:

Reason 1: 

In my decade of experience, I've noticed that many people hold a negative view of marketing because they fail to commit fully. Dentists in highly competitive areas might make a one-time investment of $200, expecting an immediate patient influx. When results don't materialize instantly, they dismiss marketing as a mere illusion. Consider this: if your patients only brushed their teeth for 30 seconds once and expected everlasting oral health, it would be unrealistic. Such a low-risk tolerance can hold individuals back, preventing them from realizing the full potential of marketing with a bit of faith and patience.

However, this should not deter you. You should embrace marketing because it typically yields results in proportion to your investment, both in terms of time and money. While a reputable company can help you utilize your resources more efficiently, ultimately, you get out what you put in.

Reason 2:

Many new practice owners anticipate immediate results from their marketing efforts, often without giving their campaigns the time needed to gain traction. What I've conveyed to these dentists, and what I'll convey to you now, is that most marketing initiatives only begin to yield results around the six-month mark. Anyone who suggests otherwise is either misinformed or purposefully misleading. Grant your marketing the time it requires, and you'll reap the rewards.

With patience, marketing transcends mere clicks and Google searches. It enhances your word-of-mouth referrals by keeping you top of mind. It accelerates practice growth by educating the community about your services and the importance of oral healthcare. This, in turn, transforms you into a positive force within your community – an entity people recognize, trust, and consider first when dental needs arise. It's a compelling reason to appreciate effective marketing.

Reason 3:

Often, marketing companies, especially within the dental realm, lack the necessary education, experience, and certifications to run successful campaigns. Unfortunately, ethical concerns have also plagued the marketing profession, particularly in dental marketing, since 2008, based on my observations. Consequently, campaigns may run, but dentists remain in the dark about their ad spend and lack ownership of their websites, leading to unsatisfactory results.

However, avoiding marketing is not the solution. Instead, empower yourself with knowledge, create a strategic plan, track patient referral sources, and execute it correctly. If you're seeking a dental-specific marketing company that encompasses all these needs while upholding ethical standards, Identity Dental Marketing is your answer. We not only deliver effective marketing but do so in an ethical and trustworthy manner, providing you with the confidence you need.

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