LinkedIn advertising presents a valuable avenue for connecting with local patients, particularly in areas densely populated with corporate professionals. LinkedIn primarily attracts sales professionals, recruiters, and individuals seeking to cultivate professional networks for career growth and opportunities. While this platform might not be the ideal choice for a pediatric dentist targeting stay-at-home moms, it can be a strategic option for engaging with employees of specific companies.
For instance, if your practice is located in proximity to a corporate office with a substantial Microsoft employee base, LinkedIn Advertising allows you to tailor your marketing efforts exclusively to target Microsoft employees with customized programs or offers. However, it's important to note that LinkedIn's targeting capabilities are not flawless, and there may be instances where your advertising budget reaches fake accounts, past employees, or irrelevant traffic. Managing expectations and acknowledging the inherent algorithmic imperfections in digital platforms is essential, as occasional irrelevant leads are an unavoidable aspect of marketing across any channel.
LinkedIn offers location-based filtering options, which have gained prominence among small enterprises focusing on specific geographic regions. Whether you aim to reach a broader community or a niche audience, LinkedIn provides diverse filtering choices such as groups, skills, job titles, and fields of study. Striking a balance between being too restrictive and optimizing outreach efforts to maintain a reasonably sized audience is key to effective targeting.
At Identity Dental Marketing, we offer the expertise to create and manage LinkedIn ads tailored to your needs. Our process begins with a comprehensive understanding of your message, unique selling proposition, and target audience. We ensure access to your business page for ad setup and management. After gaining approval for creative content and targeting metrics, we launch the campaign on the agreed-upon date. Quarterly evaluations are conducted based on LinkedIn statistics and your internal reporting to gauge the campaign's effectiveness.
LinkedIn also supports video ads, which tend to outperform static ads on most social media platforms. If you're interested in video ads, scripting, or both, please let us know.
It's important to understand that, like all marketing methods, LinkedIn advertising requires time to yield significant results, typically around three months. While it enhances brand recognition and awareness, tracking new patient acquisition directly from the ads can be challenging, as many patients may not mention the ads as their referral source.
As with any marketing method, there are no guaranteed outcomes, but you have the opportunity to assess its effectiveness over six months before making a decision. If you're intrigued by the potential of LinkedIn ads, we encourage you to consult your advisor at Identity Dental Marketing for a customized quote and further guidance.