When you're prepared to expand your practice and connect with more of your ideal patients, investing in a brief session with an experienced dental marketer can have a profound impact on your success trajectory. While we can't speak for every company, we can certainly outline what you can anticipate from an initial consultation with the Identity Dental Marketing team.
This introductory session serves as an opportunity to crystallize your marketing objectives and strategize on how to attain them effectively. If it's been three to six months since your last assessment, now is an ideal moment to evaluate your current tactics: discerning which ones are yielding results, which ones are lacking, and whether your practice growth aligns with your aspirations.
Contrary to common perceptions of initial strategy sessions as dry, one-sided sales pitches laden with charts and graphs, our approach is different. When you engage with me or one of my colleagues, the focus is on you. While we will certainly offer suggestions and strategies, our foremost priority is understanding your unique needs and goals.
What to Expect in a Dental Marketing Planning Session
During an initial planning session, we'll pose a few straightforward questions to better grasp your situation:
How many new patients are you currently seeing each month?
How do patients typically discover your practice?
What growth rate do you envision for your practice?
In addition to delving into metrics and forecasts, our team will delve into your competitive landscape and identify any obstacles hindering your success.
Emphasizing Ethical Marketing Practices
Maintaining a high ethical standard is paramount when selecting a marketing agency. At Identity Dental Marketing, we prioritize transparency over hard-selling tactics. For instance, if you opt to optimize your Google Ads, we advocate for direct payment to Google rather than to us. We've witnessed instances where dental marketers are compensated based on generating a specific number of leads, often blurring the lines between genuine inquiries and less meaningful contacts.
What Outcomes Can You Expect?
Our planning sessions typically last between 25 to 40 minutes, conducted via phone or Zoom. Following the session, you'll depart with a clear, actionable plan tailored specifically to your practice. This will provide you with immediate clarity on the steps needed to propel your practice towards growth.
The ultimate goal of these sessions is to spark an "Aha!" moment. Witnessing the realization that one's goals are attainable and the path to achieving them is clear is immensely gratifying. Knowing that we've made a tangible difference is the most rewarding aspect of what we do.
If you have questions about your dental marketing, I invite you to schedule a complimentary session with me at https://identitydental.com/contact/grace or emailing grace@identitydental.com.