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What is the Best SEO Tactic?
Like an investment strategy, successful SEO requires you to diversify your portfolio. Utilizing a variety of strategies on a daily, weekly, and monthly basis will help your website rank in the top of search engine listings. In this article, we break down four ideas that will help you build a...  Read More
Categories: Marketing
Episode 187: Driving Transformation in Your Dental Practice
“If you want to change your practice, change your life, you need to go to PDA.” -Dr. Charles Major, Jr.  It’s not what any dental practice owner wants to see: your schedule is maxed out, but your productivity is dropping.  This is what Dr. Charles Major, Jr. saw happening in his practice. Twelve...  Read More
The Core Values Driving Identity Dental Marketing
At Identity Dental Marketing, we are deeply committed to running an ethical business. We market honestly and always prioritize the best interest of our clients. Our core values are at the heart of and affect every decision we make as an organization. We live out these values—displayed in our...  Read More
Categories: Marketing
Patients4You: A Game-Changer for Dentists Looking to Boost Their Online Presence
In today's digitally driven society, maintaining an effective online presence is crucial for all businesses, including dental practices. If you are a dentist looking to attract more new patients, Patients4You is an excellent resource for designing and developing your website. Patients4You is...  Read More
Categories: Marketing
Episode 64: The Secret to Finding the Perfect Buyer for Your Practice
“The opportunity to bring in an associate who is on a pathway to ownership is huge.” ~Dr. David Rice It’s a conundrum.  Experienced practice owners need young dentists who want to be on the path to ownership. Young doctors are seeking great practices where they can grow into ownership. But it can...  Read More
Episode 161: More Dental Management Secrets from Dr. Bruce B. Baird
“It doesn’t matter how good you are if you don’t have people sitting in your chairs.” ~Dr. Bruce B. Baird So, you’re a great communicator with fantastic technical skills? That’s awesome. But none of that matters if you don’t have people in your chairs. I’ve seen this over the years. A dentist has...  Read More
Sites with SERIOUS POTENTIAL for Doctors
Let's face it, some sites are better than others. Here are some insider tips for what we are seeing in the marketplace.   Read More
Dealing With a Bad Review?
Research shows 94% of patients evaluate providers using online reviews, and 72% use it to find a new provider. Even if most of your reviews are positive, just a few negative comments can sow seeds of doubt among prospective patients, and, let’s face it, they personally sting. How you deal with bad...  Read More
Categories: Marketing
Is Your Dental Google Ad Campaign Optimized?
 has come a long way from its beginnings as AdWords in 2000. While it still functions as a way for businesses to bid for advertising in the Google search space, it has far more nuances, refinements, and robust features. As a more complex tool, it is important for you to leverage everything Google...  Read More
Categories: Marketing
Episode 186 - Innovations! Billing and the Impact on Dental Culture
“A bend in the road is only the end of the road if you fail to turn.”  ~Dr. Roy Shelburne Dentistry is at a turn in the road. Things have changed more in the past 5-10 years than they did in the previous 20-30. We are moving faster and crazier than before. So what are you going to do? Are you...  Read More
The Components of an Effective Landing Page
If you’re in the process of building ads for a service, event, or product, you’ll likely discover that ads that lead to pages designed to turn an interested viewer into a lead or customer are an important component of an effective campaign. Like any marketing component, the design and writing...  Read More
Categories: Marketing
3 Reasons Marketing Agencies Want Your Ad Spend To Pass Through Their Agency
Why do they want your money to come through the agency instead of going straight to Google Ads or Facebook? 1. They can show higher overall revenues 2. Pooling dollars together allows them to seem more accomplished 3. They can hide fees For additional dental marketing advice, join Dental...  Read More
Categories: Marketing
Episode 63 – Top Dental Team Recruitment Tips with Dr. Maggie Augustyn
“I don’t know how many will agree with me, but I will stand up for every one of my team members. I will put them ahead of my patients because they’ve earned it.” – Dr. Maggie Augustyn Team turnover is devastating to your practice. It undermines team morale and can wipe out any financial gains...  Read More
Winning Strategies 13: Updates on Protecting Your Practice Against Ransomware Attacks With Gary Salman
Smiles Matter Podcast with Gary Salman is on! Cybersecurity expert Gary Salman is back on the Smiles Matter podcast to share the latest updates on protecting our digital assets. He reminds us of best practices to prevent our data from being vulnerable to ransomware attacks. Moreover, Gary and host...  Read More
Episode 160: Dr. Baird’s Dental Management Secrets
“Everyone should have the same goal: we’re going to take great care of our patients. That is what is really going to grow your dental practice.” ~Dr. Bruce B. Baird I get asked all the time: “What are the most important things I need to do to run a successful dental practice?” It’s a pretty...  Read More
How Did You Get Into Dental Marketing?
In 2007, I graduated from Marquette University with honors and entered the “real world”. I had already completed multiple unpaid internships and applied to every advertising agency in Chicago and Milwaukee. With very little opportunity available (due to a panicked economy), no family connections...  Read More
Categories: Marketing
The Future of AI for Dental Practices: What does it mean for Dental SEO?
Embracing the Future: AI and SEO AI is changing the way we search online and is reshaping SEO strategies with products like Google Bard and Chat GPT. Google Bard is a conversational generative AI chatbot developed by Google. The incorporation of BARD into Google search will create an entirely new...  Read More
Categories: Marketing
5 Tips to Improving Your Healthcare Marketing
Healthcare marketing is essential to running a successful medical or dental practice. Although many medical practices will thrive on internal referrals, a boost in new patient referrals through digital marketing or traditional marketing is still necessary to stay ahead of attrition. Here are 5 tips...  Read More
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