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If you want to know what's really going on with organic traffic from Google, it pays to filter out the noise and listen to the person who oversees Google Search herself, Liz Reid, and get the facts directly from her. don't have time to read it, here’s what you need to know:| (Oh, and this is...  Read More
Categories: Marketing
How to Grow Your Dental Practice with Daily Awareness
Growth Requires More Than More Hours Every dentist wants to grow your dental practice, but growth is not always about adding operatories or extending your schedule. Real, sustainable growth comes from awareness, structure, and consistent action. It asks you to look honestly at what is working, what...  Read More
Dental Debt Weighing Heavy?
Are you an individual or group practice owner? A direct lender to dental practices and dental groups (DSOs)? An attorney or CPA advising dental clients? A risk management or workout executive? The dental economy is facing significant challenges in maintaining historical results and achieving...  Read More
Understanding Negative Keywords: Why the Best Dental Marketing Agency Uses Them to Improve Your Google Ads Results
Negative keywords play a major role in successful dental Google Ads campaigns, yet many practices overlook them. These are terms you intentionally exclude so your ads don’t appear for irrelevant searches, such as “free dental jobs” or “dental school info.” By preventing these unrelated clicks,...  Read More
Managing Complex Restorative Cases: When General Dentists Should Partner With Specialty Clinics
Complex restorative cases challenge even the most experienced general practitioners, not because of a lack of skill, but because modern dentistry increasingly overlaps multiple specialties. Full-mouth rehabilitation, advanced implant planning, severe occlusal breakdown, traumatic injuries, and...  Read More
Categories: Cosmetic Dentistry
Improving Patient Trust Through Better Chairside Communication: Practical Tips for Modern Dentists
Building patient trust has become one of the most essential elements of modern dentistry, especially as patients grow more informed, more anxious, and more selective about their care. While clinical expertise will always matter, the way a dentist communicates chairside often shapes a patient’s...  Read More
Categories: Marketing
Creating a Calmer Practice Environment: Techniques That Help Dentists Support Anxious or High-Stress Patients
Patient anxiety is one of the most persistent challenges in dentistry, and it’s something nearly every practitioner sees on a weekly basis. Whether the cause is past trauma, fear of pain, sensory sensitivities, or simple uncertainty, anxiety can influence everything from appointment attendance to...  Read More
Categories: Marketing
Why Flexible Treatment Planning Is Becoming Essential in Family Dentistry
Family dentistry has always required a balance of clinical skill, patient communication, and adaptability. But today’s dental landscape demands an even more personalized approach, one that recognizes that no two patients share the same needs, schedules, financial circumstances, or levels of...  Read More
Categories: Marketing
Finding the Right Dental Practice with Chris Marsh In this episode of the Dental Boardroom Podcast, host Wes Read, CPA and financial advisor at Practice CFO, and Chris Marshall break down some of the most important warning signs dentists should watch out for when evaluating a dental practice...  Read More
Welcoming New Movers as Loyal Patients With This Realtor Strategy | GMS
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Categories: Marketing
Best Dental Marketing Agency: Why Identity Dental Marketing Leads the Industry
Finding the  can feel overwhelming, especially with today’s rapidly evolving digital landscape. Dental practices need more than generic marketing, they need industry-specific expertise, proven strategies, and a partner who understands the patient journey. That’s where Identity Dental Marketing, led...  Read More
Private Equity and Dentistry What It Means for Practice Owners
In recent years, private equity (PE) investment has surged across the healthcare landscape—and dentistry is no exception. Dental practice consolidation, group affiliations, and multi-location growth strategies have made the industry a prime target for PE-backed firms.   For dental practice owners,...  Read More
Selling to a DSO: Essential Pros and Cons for Dental Practice Owners
Thinking about selling your dental practice or partnering with a DSO… but not fully sure if it’s the right move? With everything changing quickly in the dental industry, it’s normal to feel uncertain about what to do next. Selling a practice is one of the most significant decisions a dental...  Read More
Christmas Parties of Christmas Past
Avoiding a Griswold Christmas Party: What Dental Offices Should Know Before December Hits Every dental practice has a Christmas party story — the sweet ones, the funny ones, and the ones everyone silently agrees never to speak of again. Sometimes it's wholesome: potlucks, ornament swaps, and...  Read More
How Dental Offices Can Reduce Patient Anxiety With Small Environmental Changes
Dental anxiety prevents many patients from attending regular care, even when they maintain good oral hygiene. The physical environment of a dental office is as important as sedation or communication in reducing stress. The practice’s design and ambiance shape patient comfort from the moment they...  Read More
Navigating DSO Deals - What Dentists Should Know
As private dental practice ownership evolves, many dentists are fielding offers from Dental Support Organizations (DSOs). These deals can look attractive on the surface—promising high payouts, reduced management stress, and scalable growth. But beneath the headlines are complex legal, financial,...  Read More
RV Park Investment: Why This Real Estate Move Is Worth It
If you’re someone who feels like you’ve been trading time for money your entire career, I get it. For years, I felt that same pressure. Long days, clinic stress, and the reality that a high income doesn’t automatically equal financial freedom eventually pushed me to look for better ways to create...  Read More
1682 Legal Responsibility in Dentistry with Evan Sampson : Dentistry Uncensored with Howard Farran
Episode #1682 of Dentistry Uncensored with Howard Farran dives into the legal side of dentistry with attorney Evan Sampson of Post & Schell — a seasoned expert who has spent over a decade guiding dentists through transactional, regulatory, and litigation challenges. From practice...  Read More
Pros of Dental Partnership In this episode of The Dental Boardroom Podcast, host Wes Reid kicks off a six-part series on dental partnerships. Whether you’re in a partnership or considering one, this series is packed with insights. Today’s episode focuses on the pros of dental partnerships, with...  Read More
Why Choosing the Best Dental Marketing Agency Matters Amid Google Algorithm Updates
Google’s algorithm updates can change your dental website’s rankings overnight. That’s why partnering with the  is essential for keeping your practice visible, competitive, and easy for new patients to find. Identity Dental Marketing specializes in staying ahead of these updates so your online...  Read More
Realigning Priorities is Non-Negotiable – Faith, Family, and Practice – Dr. Michael and Jennifer Kelly: Ep #563
Podcast Episode #563: Realigning Priorities is Non-Negotiable – Faith, Family, and Practice – Dr. Michael and Jennifer Kelly Episode #563: Dentist Freedom Blueprint Podcast Realigning Priorities is Non-Negotiable – Faith, Family, and Practice – Dr. Michael and Jennifer Kelly It’s not your...  Read More
10+ Good Daily Habits Proven by Science
Our overall  at DoMyEssay has compiled this extensive list of powerful positive daily habits you can start implementing today. A Comprehensive List of Daily Habits to Transform Your Life A better life is built one day at a time. By incorporating just a few of these habits into your mental health...  Read More
Own Your Marketing Or Own Your Regret (E.261)
"You have no business spending thousands of dollars on external marketing when you have got revenue sitting right inside your practice." – Sara Hansen   Brief Overview of the Episode Marketing is not a logo, a flyer, or a Google Ads login. It is a system that touches every step of the...  Read More
Growing a Holistic Pediatric Dental Practice Beyond Insurance Limitations | Dr. Kristen Self | 582
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