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Keeping Your Smile Bright: Top Tips for Preventing Cavities
A good smile is the product of a well-developed dental hygiene plan. In other words, you can’t rock your smile to the fullest if you don’t take good care of your dentition. What that means is that your teeth need to be spotless to keep that smile on. Tooth cavities, however, can be quite a hassle...  Read More
What’s the Best Platform for Building a Low-Cost Website?
I’m often asked questions like, “What platform is best for my practice if I can’t afford a professional website?” When it comes to marketing your practice, the honest truth is that you can’t afford NOT to have a professional website. Consider this from a top-down view. If you own a brick-and-mortar...  Read More
What Metrics Define Success?
Success is deeply personal, varying from person to person, each with their own unique vision of what it means to succeed. For some, it revolves around financial prosperity or the satisfaction derived from a productive day's work. However, for many, achieving a harmonious balance between work and...  Read More
Marketing Methods for Specialized Dental Care Solutions
Ask yourself this question: Why do patients choose you over other doctors in your area? Your answer to that question is your Unique Selling Proposition (USP). In dentistry, your USP should be the foundation of your brand and reputation. For instance, if your answer is, “Patients choose me because...  Read More
Deflecting Negativity: Essential Strategies for Business Owners
Dealing with negativity in business, whether it's unfounded criticism or unethical competition, requires a powerful strategy: letting it bounce off. This approach is essential for maintaining your motivation, staying connected with your team, and continuing your drive towards success. As your...  Read More
496: Open-Minded, Open Practice: The Pathway to Flourishing in Dentistry | Dr. LaRee Johnson
Do you get hung up on the "right way" to do something in your practice? Well, today I'm speaking with, Dr. LaRee Johnson, as she shares her journey of establishing a thriving dental practice from scratch, and how her flexible and resilient attitude made all the difference in her career...  Read More
Empower Patients to Promote Your Practice with Video Testimonials
Turning your satisfied patients into practice ambassadors is simpler than you think. By collecting video testimonials, you can quickly, easily, and affordably showcase real experiences that resonate with prospective patients. But how do you get started? It's as easy as recording a patient's...  Read More
1661 Dr. Katie Lee on Oral Systemic Health and Empowering Women in Dentistry : Dentistry Uncensored with Howard Farran
Dr. Katie Lee is a dentist, speaker, author, and coach who lives in Aurora, Colorado. Dr. Lee graduated from University of Illinois at Chicago in 2010 and was an owner-partner in over 80 DSO supported dental practices throughout the US and served as Clinical Partner overseeing 5 states. Currently,...  Read More
Episode 61-The Return of the Dental Realist Podcast
Dental Realist is back! After a long break, the Dental Realist Podcast is back with an all-new episode. Join us as we discuss whether or not dental students should get paid for the treatment they provide patients during dental school. Dental students pay for dental school. Patients pay for...  Read More
The Patient First Podcast Episode 145: What AI REALLY Means for Dentists and Patients—An Interview with VideaHealth Founder and CEO
Is AI in dentistry here to stay? If so, is that a good or bad thing for patients and practice owners? Whatever your stance on artificial intelligence (AI) in dentistry may be, one thing is perfectly clear: we need more conversations to happen in order to understand what the future holds. I had...  Read More
5 Dental Procedures Essential for Financial Success | DBTN #2
Welcome to "Dentistry Beyond The Numbers," the podcast that takes you on a journey to understand what it takes to elevate your dental practice and achieve financial success. Today’s episode is part 2 of a 7 part series where we delve into the world of dentistry and explore how to enhance the...  Read More
Elevating Your Team Meetings: Four Approaches to Improvement
For business owners, regular team meetings are vital, with a frequency tailored to your business type. At Identity Dental Marketing, we advocate for daily meetings for dentists to seize daily opportunities. In our office, we hold two weekly gatherings: Monday mornings are dedicated to comprehensive...  Read More
Reflecting on Using Your Name for Your Business: Factors to Consider
When establishing a new dental practice or business, your first task is choosing a name. While the obvious choice may seem to be naming it after yourself, especially if you're a solo practitioner, it's important to take a moment to reflect on Shakespeare's famous question: What's in a name? There...  Read More
The Importance of Online Scheduling in Modern Dentistry
In today's convenience-driven era, some dentists resist the transition to online scheduling due to concerns about patient reliability and maintaining schedule control. However, the benefits of online scheduling far outweigh these apprehensions, urging dentists to embrace this change for practice...  Read More
The Patient First Podcast Episode 143: Aimee Vail, RDH Explains Why and How More Dentists Need to Use Silver Diamine Fluoride
RDH Aimee Vail has been campaigning for a long time to bring back a nearly forgotten secret weapon against caries that should be in every dental professional’s arsenal: silver diamine fluoride (SDF). Why has SDF fallen out of popularity, relegated to pediatric restorative dentistry and public...  Read More
Optimal Dental Marketing | What's the Ideal Weekly Time Investment for Marketing?
Owning and managing your own dental practice demands a considerable investment of time and effort beyond patient care. As a dentist, you're intimately familiar with this reality. Yet, determining the optimal allocation of your valuable time to marketing endeavors can be a challenge. Your approach...  Read More
1659 Dr. Gordon Christensen on All Things Dentistry : Dentistry Uncensored with Howard Farran
Gordon J. Christensen is Founder and CEO of Practical Clinical Courses (PCC) and Co-Founder and CEO for Clinicians Report Foundation (CR) and a practicing prosthodontst in Provo, Utah. PCC is an international continuing education organization that provides courses and videos for all dental...  Read More
Winning Strategies for Attracting New Patients: 6 Key Elements
Strategies for Dental Practice Growth Are you standing at the crossroads between sustained, powerful growth and another quiet month? Marketing your dental practice successfully demands a critical examination of the strategies and systems you employ daily, whether online, over the phone, or...  Read More
Winning Strategies for Attracting New Patients: 6 Key Elements
Strategies for Dental Practice Growth Are you standing at the crossroads between sustained, powerful growth and another quiet month? Marketing your dental practice successfully demands a critical examination of the strategies and systems you employ daily, whether online, over the phone, or...  Read More
The Patient First Podcast Episode 140: Should Hygienists Be Doing All This? Irene Iancu Explains the Benefits of RRDHs
How much should you let your hygienists do in your dental practice? There’s a hot debate going on in dentistry over whether hygienists should have the option to expand their skill set to include some restorative functions.  Some practice owners feel strongly that we shouldn’t be blurring the...  Read More
1657 Dr. Todd McGovern on Building a Happy Practice : Dentistry Uncensored with Howard Farran
Born and raised in Eastern Montana, the geographic center of nowhere in the United States, Todd McGovern admired his small town dentist who sat weekly in the front row of his Catholic church wearing a dapper blue blazer, surrounded by his camera-ready family. At age 26, along with his beautiful new...  Read More
Transform Your Mindset to Enhance Positivity Within Your Practice
At Identity Dental Marketing, where we extensively engage with dentists, a recurring sentiment we encounter is the pervasive belief that people aren't particularly interested in dental care. This perception, when internalized, has a pronounced adverse effect on various facets of practice...  Read More
White Spot, What Now? An Update on Incipient Caries Treatments by Dr. Jeanette MacLean Don't just watch non-cavitated lesions; arrest and remineralize them! Help your patients delay or avoid entering the restorative dentistry death cycle with noninvasive caries treatments. This course will...  Read More
All About the iTero Element® 2 Intraoral Scanner
Originally published here: In today's digital dentistry, the iTero Element 2 intraoral scanner has been a mainstay as a significant advancement, offering unparalleled precision, efficiency, and user experience. Developed by the same company known for Invisalign®, this cart-style intraoral scanner...  Read More
Revolutionizing Dental Office Advertising: Beyond the Conventional Geotargeting SMS Approach
In today's digital landscape, marketing strategies have undergone significant evolution. For businesses, particularly dental offices, effectively reaching the right audience with tailored messages is paramount to success. Geotargeting SMS marketing has emerged as a popular approach in recent...  Read More
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