“People don’t buy the best products. They buy the ones they understand the fastest.” ~Dr. JJ Peterson
Why do some brands resonate while others get ignored? In this powerful episode, Dr. JJ Peterson—chief StoryBrand guide and PhD in narrative transportation—breaks down how the world’s top companies and dentists alike win trust, attention, and loyalty using the psychology of story.
You’ll learn how to:
- Trigger narrative transportation in your website, testimonials, and marketing
- Make your patient the hero of your story (instead of your brand)
- Use empathy + authority to build trust fast
- Write bios, design homepages, and lead teams that truly connect
- Apply the 7-part StoryBrand Framework from front desk to operatory
- Transform even small details (like your welcome script or treatment reminder text) into trust-building tools
From Nike to Pixar to a single dental practice’s homepage—JJ reveals what great brands get right, and how dentists can stop over explaining and start connecting.
Key Reflection Questions for Listeners:
- Am I clearly making the patient the hero in my messaging?
- Do my marketing assets create narrative transportation, or just broadcast features?
- How can I use empathy and authority to guide trust—online and in the chair?
Listen now and learn what great brands—and thriving practices—get right with marketing.
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