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A Dentist's Biggest Mistake
Your business has a brand, or a reputation that encompasses who you are, what you do, and how you do it. Unfortunately, most dentists do not understand the importance of creating a business identity. Many dentists without a branding strategy struggle to stand out. It is a critical component to the...  Read More
Episode 184 - Get Your Dental Practice 500 5-Star Google Reviews
“Instead of just being productive myself as a doctor, we needed to be productive as a whole team.” -Dr. Austin Whetten You’re losing team members. You’re working way too hard. You’re exhausted.  So what can you do? “I was stressing myself out to the max, micromanaging everything, my team hated...  Read More
Evolution of Your Brand - Staying True To Yourself
In today's world, personal branding is crucial for success. Your brand is all about who you are, what you represent, and how you present yourself to the world. It's not just about your logo or your website; it's about your identity, your voice, and how you connect with others. As culture and...  Read More
Little Letter, Big Results
Recently, I made a trip to the dentist for a routine teeth cleaning. I was trying out a new practice in my area, and I had a good experience with them. About a week later, I received a new patient letter, in which they welcomed me to their practice, briefly described their philosophy, and kindly...  Read More
Categories: Marketing
Episode 61 - This Is How to Maximize the Value of Your Dental Practice
“I was growing, but if I hadn’t realized that I wasn’t optimizing my EBIDA, then wouldn’t have gotten the value out of my practice that I did.” ~Dr. Nikki Green Having an Investment Grade Practice gives you choices. This is something my guest today, Dr. Nikki Green, knows well. Dr. Green is a savvy...  Read More
Why Some Areas of the Country Just Won't Grow
In today's episode, Scott McDonald from Doctor Demographics discusses why some areas of the country just won't grow. It seems that the nation is putting obstacles in its way that make progress and advancement as a nation more difficult and unsure. For example, the administration seems to have no...  Read More
10 Ways to Improve the Patient Experience
10. Greet your new patients with a handshake and kind introduction. 9.  Offer water bottles, coffee and tea in your waiting area. 8. Let your patients know that as a courtesy you will submit to their insurance company. 7. Take at least 10 minutes talking with the patient and asking specific...  Read More
Episode 159 - Dr. Baird's Dental Leadership hack
“What do you think it does to your team when the first thing they see in the morning is a frowny face?” ~Dr. Bruce B. Baird I’ve told you the story about the smiley face frowny face. When I was a young dentist my team would put a smiley face on the board if I was in a good mood that morning, and a...  Read More
Dental Logo: Having an Identity Crisis?
Take a moment to examine your current logo. What do you take away from its design? Your logo is not your brand. It is a part of brand identity, but it is not your brand. People are meant to identify your logo and instantly connect it with your brand and its overall message, without any further...  Read More
Categories: Marketing, Office Design
IT recruitment Poland - Rules to optimize high volume recruitment process
It is not a detection in recognizing that the people are the backbone of any organization and are the most important asset for a company. To hire several new employees in a very short period of time might mostly be a challenge. Particularly when the HR managers need to perform the task on their...  Read More
Categories: Marketing
Dental Marketing Plans
When a company invests in marketing, there is one goal in mind; to see results. One problem that many practices face when outsourcing marketing is that the different aspects of their marketing strategy are non-cohesive. Identity Dental Marketing is a one stop shop for dentists looking to expand...  Read More
Categories: Marketing
50 Ways To Grow Your Practice
The following list was created to stimulate thought and marketing creativity. It should help anyone to promote business by encouraging you to be marketing-minded! 50. Use  to connect and keep in touch with your clients. 49. Make sure your website appears professional and modern, it’s your first...  Read More
Episode 183 - MBA Alternatives That Won’t Break the Bank
“Do you have to get an MBA? The answer is probably no, but what do you want to learn?” ~Dr. Chad Johnson What would an MBA do if they came into your office and looked at your systems from a business point of view? If you’re anything like most entrepreneurial dentists, you’re always asking yourself...  Read More
Attracting and Retaining High-Value Patients in a Dental Practice
1. Create a Patient-Centered Experience  One of the most effective ways to attract and retain high-value patients is by creating a patient-centered experience. This means putting your patients' needs first and ensuring that they feel comfortable and cared for throughout their entire experience with...  Read More
Categories: Marketing
Exploring the Dark Side of Dentistry: Mental Health and Suicide
Mental health is an important topic that needs to be discussed in the dental industry. In a recent podcast, dentists Dr. Allison House and Shawn Zajas discussed the dark side of dentistry, which includes mental health issues, burnout, and even suicide. Statistics show that while middle-aged men are...  Read More
How Do You Set Your Practice Apart?
Why should patients choose you over other doctors in your area? If you can’t answer this question, then it’s time to take a moment and rethink your marketing strategy. Your answer is what we call your Unique Selling Proposition, or USP. As a dentist, your USP needs to be the foundation of your...  Read More
Categories: Marketing
Episode 60 – Keeping the Dental Burnout Wolves at Bay
“I think it’s just knowing that so many people have already experienced the same things and that there are already solutions to the problems I faced and I don’t have to figure it out on my own.” ~Dr. Joe Blalock Dr. Victoria Peterson had the honor to sit down in person with Dr. Joe Blalock, host...  Read More
The Patient First Podcast Episode 96: What Is the REAL Cost of Dentistry?
Most people would rather go into debt or get locked into a payment plan for a new car than pay for a dental procedure that costs a tiny fraction of the price of a new car. Why is this? Why is dentistry always perceived as expensive when it’s actually much more affordable than most medical...  Read More
Smart Marketing for Big Cases
How can you become the go-to dentist in your community for larger cases such as dental implants or complete smile replacement? The answer is smart marketing like the one made for dental . Learn how to expand your reach for big cases in our latest blog. Building Credibility through Patient...  Read More
Categories: Marketing
Should You Name Your Business After Yourself?
If you are starting a new dental practice or business, your first step is to name it. The most obvious choice is to name it after yourself, especially if you are a solo practitioner; but it’s a good idea to slow down and contemplate Shakespeare’s timeless question, What’s in a name?  There are...  Read More
Categories: Marketing
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