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Know Your Value: Navigating Practice Transitions (E.154)
“Know the terrain before you navigate it. Information is power.” – Matt Zolfo BRIEF OVERVIEW OF THE EPISODE Selling a dental practice is no longer as simple as getting an offer and handing over the keys. The market is shifting, private equity is holding longer, and consolidation is changing...  Read More
Why Google Ranking Matters for Medical Professionals
For dental and medical practices, ranking high on Google is no longer optional—it’s essential. When patients search for “dentist near me” or “family doctor in my area,” your visibility on search engine results pages (SERPs) directly impacts patient acquisition. Whether you run a private dental...  Read More
Unlocking Long-Term Growth for Private-Pay Dental Practices
For dentists operating outside of insurance networks, the path to sustainable growth lies in strategic, high-level marketing. Success depends on more than just good clinical care; it requires a clearly defined brand, effective online presence, and messaging that speaks directly to patients seeking...  Read More
The Hidden Cost of Disengagement: Why Half-Hearted Practice Ownership Destroys Wealth
The Hidden Cost of Disengagement: Why Half-Hearted Practice Ownership Destroys Wealth By Karl Frye, CEO & Designated Broker, Frye Practice Sales You built a $1M+ practice through dedication and excellence. But what happens when you step back to 75% or 50% capacity? The financial devastation...  Read More
Fire Up Your Team! Creating a Lasting Motivation Machine for Marketing | GMS
 You send your team out to hustle for new patients... But here’s the truth almost no one says out loud:  If your team needs a pep talk just to do their job... you’ve already lost them.  Because motivation doesn’t come from hype — it comes from meaning. And meaning is something most ground...  Read More
Categories: Marketing
Episode 56: Kyle Fagala on Digital Marketing, Creative Growth, and Building a Practice That Stands Out
In this episode of The Burleson Box, Dr. Dustin Burleson sits down with Dr. Kyle Fagala, orthodontist and founder of Neon Canvas, to explore how creativity and strategy intersect in the world of orthodontic marketing and practice growth. Kyle shares his insights on:     How digital marketing for...  Read More
Staying Ahead in a Shifting Digital Landscape: What Google Updates Mean for Your Practice
In today’s rapidly evolving digital world, staying ahead of Google algorithm updates is key to sustaining your online visibility. These updates affect how dental websites rank, especially as Google prioritizes local search, mobile usability, and content relevance. Practices that ignore these...  Read More
Is Your Dental Website Hurting Your Practice? Watch for These Red Flags
Your  should be your #1 marketing tool—not a liability. But for many dentists, it’s doing more harm than good. We’ve worked with hundreds of dental practices across the country, and we’ve seen it all: websites that turn off potential patients, make dental offices look outdated, or worse—don’t show...  Read More
When Is It The “Right Time” To Sell My Practice?
“If you are waiting for the right time…  Time never comes.  Time only goes.” There are plenty of pundits and experts to weigh in on when and how any business owner should monetize their business.  Dentistry is no different.  Many of these same pundits have a vested interest in – and inherent...  Read More
Opening a Practice in Las Vegas
Opening a Practice in Las Vegas Podcast Transcript: Opening a Practice in Las Vegas   Welcome to *The Perfect Place to Put a Practice Podcast*, the show where we help future and current private practice owners find the ideal location to grow their businesses. I’m your host, Mike Green, from...  Read More
Protecting Tiny Teeth: What Your Practice Can Do to Help Feeding, Sleep, and Jaw Development in Infants and Toddlers | Joy Lantz | 566
Are we letting babies suffer in silence? Every year, infants with tongue ties, sleep struggles, and poor jaw development slip through the cracks—and most aren’t diagnosed until it’s too late. Should dental teams be screening babies before their first tooth? Or is that “overstepping”? The truth is…...  Read More
Difficult Patients Are Often Confused Patients (E.254)
"If you do not value your team, they will not value you. Your team is your family, and when patients know that, everything changes."  – Dr. Bruce Baird Dentistry can be one of the most rewarding careers, but it can also be one of the most stressful. Many dentists feel overwhelmed by demanding...  Read More
Building Trust Online: Ethical Strategies to Grow Your Dental Reviews
In today’s digital-first world, reviews are one of the most powerful tools for dental practices to build trust and drive new patient growth. More than just testimonials, online reviews contribute to visibility in local search and reinforce credibility with prospective patients. As the best dental...  Read More
How Modern Prep Software Transforms Inventory, Shipping & Accuracy
Introduction Contemporary ecommerce showcases incredible speed and scale, but this rapidity reveals even the tiniest operational flaws. One incorrectly scanned product can cause stock mismatches to escalate into shipping holdups and eventually undermine customer confidence. For brands that send...  Read More
Categories: Marketing
From Transaction to Relationship: Mastering Phone Conversions and Team Building with Shelly VanEpps
Frustrated with low phone conversion rates despite investing in marketing? Many dental practices experience the painful disconnect between generating leads and actually booking appointments, often converting only 20-25% of incoming calls into scheduled patients. What if the solution isn’t just...  Read More
The Week From Hell… When Leadership Gets Tested (E.298)
"No one wants their leader to walk out, even when you feel like it. The hardest part of leadership is staying when it gets tough." - Dr. Devin Giron What This Episode Reveals Most dentists hide their worst weeks behind the curtain of social media perfection. The reality is that leadership...  Read More
17X Your Pediatric Practice: Behind-The-Scenes Staffing, Strategy, and Tech | Evelyn Lahiji | 565
 Does growing FAST make you unstoppable… or does it destroy your practice from the inside out?  Evelyn Lahiji built 17 practices in one of the most competitive markets in the country (Los Angeles) and says most owners totally misunderstand what “smart growth” actually looks like. In this...  Read More
Here’s What Patients Want to See First on Your Dental Website (And How It Impacts Growth)
Your  is often your first shot at making a lasting impression. And when most patients land there, they’re not interested in scrolling endlessly. They want answers. Fast. So here’s the big question: Are you giving prospective patients what they’re looking for the moment they arrive? At Firegang...  Read More
From New Name to Stronger Brand: How to Rebrand Without Losing Your Edge
Changing the name of your dental practice isn't just a cosmetic update; it’s a strategic move that can better align your business with evolving goals or a new vision. Whether you're expanding services, relocating, or taking on new ownership, rebranding offers the opportunity to modernize and stand...  Read More
Podcast Episode - Breaking the CEO Paradox: Leadership, Abundance, and Financial Freedom with Doug Fettig
Podcast Audio In this podcast episode of The Marketing32 Show, host Brett Allen interviews Doug Fettig about the critical mindset shifts that separate thriving dentists from those stuck in survival mode. They explore why dentists need leadership training as much as clinical training, discuss...  Read More
How This Dentist Gets 20+ Google Reviews Monthly!
How This Dentist Gets 20+ Google Reviews Monthly!  How This Dentist Gets 20+ Google Reviews Monthly! Wondering how some dental offices consistently get Google reviews without asking patients one by one? In this video, we analyze the review pattern of Luke Sharron DDS, a 5-star rated practice...  Read More
The Mindset and Strategies Behind a High-Performing Dental Practice With Dr. Spencer Greer
Click Here to Listen to this Podcast Episode Summary Many dentists struggle with maximizing their production while keeping overhead in check, often feeling stuck in a cycle of long hours and stagnant growth. But what if small, strategic shifts could double or even triple production without...  Read More
Five Signs Your In-Person Marketing Needs an Immediate Pivot! | GMS
Could your ground marketing be silently DRAINING your practice’s growth? You’re shaking hands, showing up at events, and hustling in your community… but what if those efforts are actually backfiring and costing you patients and profit? In this episode, we reveal the 5 unmissable red flags your...  Read More
Categories: Marketing
Positioning Your Practice for Growth: 5 Marketing Essentials Every Dental Practice Needs to Succeed
Marketing your dental practice in today’s digital-first world requires more than just ads and promotions. It calls for a thoughtful, customized strategy rooted in branding, visibility, and engagement. To compete and thrive, you need the expertise of the best dental marketing agency to guide your...  Read More
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