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Know Your Value: Navigating Practice Transitions (E.154)
“Know the terrain before you navigate it. Information is power.” – Matt Zolfo BRIEF OVERVIEW OF THE EPISODE Selling a dental practice is no longer as simple as getting an offer and handing over the keys. The market is shifting, private equity is holding longer, and consolidation is changing...  Read More
Unlocking Long-Term Growth for Private-Pay Dental Practices
For dentists operating outside of insurance networks, the path to sustainable growth lies in strategic, high-level marketing. Success depends on more than just good clinical care; it requires a clearly defined brand, effective online presence, and messaging that speaks directly to patients seeking...  Read More
Staying Ahead in a Shifting Digital Landscape: What Google Updates Mean for Your Practice
In today’s rapidly evolving digital world, staying ahead of Google algorithm updates is key to sustaining your online visibility. These updates affect how dental websites rank, especially as Google prioritizes local search, mobile usability, and content relevance. Practices that ignore these...  Read More
Have you ever closed your mouth and felt that something just doesn’t… fit? Perhaps your front teeth stick out, or maybe your lower jaw juts forward. You might notice that when you chew, only a few teeth seem to be doing all the work. This sensation of your teeth not aligning properly when you bite...  Read More
Categories: Implant Dentistry
Difficult Patients Are Often Confused Patients (E.254)
"If you do not value your team, they will not value you. Your team is your family, and when patients know that, everything changes."  – Dr. Bruce Baird Dentistry can be one of the most rewarding careers, but it can also be one of the most stressful. Many dentists feel overwhelmed by demanding...  Read More
The Week From Hell… When Leadership Gets Tested (E.298)
"No one wants their leader to walk out, even when you feel like it. The hardest part of leadership is staying when it gets tough." - Dr. Devin Giron What This Episode Reveals Most dentists hide their worst weeks behind the curtain of social media perfection. The reality is that leadership...  Read More
Here’s What Patients Want to See First on Your Dental Website (And How It Impacts Growth)
Your  is often your first shot at making a lasting impression. And when most patients land there, they’re not interested in scrolling endlessly. They want answers. Fast. So here’s the big question: Are you giving prospective patients what they’re looking for the moment they arrive? At Firegang...  Read More
From Survivor Care to Ideal Care (E.153)
WHAT THIS EPISODE REVEALS "Your ideal care will fail without support, without your team being aligned and empowered with systems. Vision alone isn’t enough." – Dr. Braden Baird Most dentists spend their early years in “survivor care,” reacting to broken systems, high stress, and production...  Read More
Positioning Your Practice for Growth: 5 Marketing Essentials Every Dental Practice Needs to Succeed
Marketing your dental practice in today’s digital-first world requires more than just ads and promotions. It calls for a thoughtful, customized strategy rooted in branding, visibility, and engagement. To compete and thrive, you need the expertise of the best dental marketing agency to guide your...  Read More
Crafting Your Competitive Edge: Why Expertise Matters in Dental Marketing
When it comes to elevating your dental practice, working with the best dental marketing agency isn’t just a smart investment; it’s a strategic necessity. An effective marketing partner does more than make your website look good. They align your digital presence with your practice’s values, patient...  Read More
Elevating Your Practice with the Right Marketing Partner
Selecting the best dental marketing agency can be the single most important decision in shaping your practice’s success. A well-chosen partner can elevate your brand, attract high-quality patients, and help you dominate your local market. With so many options available, it’s important to look...  Read More
Financial Conversations Don’t Have to Be Awkward (E.253)
“Everyone is price sensitive—until they understand the value. If you don’t shift their mindset, they’ll never say yes.” - Dr. Bruce Baird What This Episode Reveals Most dental teams dread talking about money. But here’s the truth, it’s not the patient, it’s the process. In this episode of...  Read More
Re-Engagement Unlocks Revenue (E.297)
WHAT THIS EPISODE REVEALS “Doctors, you’re likely sitting on $500,000 to $1 million in unscheduled treatment and your team doesn’t have to lift a finger to bring it back.”- Sara Hansen In this episode, Sara Hansen dismantles the myth that growth depends on new patients. She shares how...  Read More
Robots, Revenue & Risk: The Implant Edge That Scales Without You (E.152)
What This Episode Reveals In this episode, Dr. Jon Ehlers shares how implant robotics creates predictable workflows, empowers younger associates, and drives practice scalability. Discover how this technology positions your practice for growth and prepares you for a seamless transition out of...  Read More
Top Tips on How to Optimize Your Google Business Page as a Dentist in 2025
Let’s be honest—running a successful dental practice in 2025 means more than just delivering excellent care. Even the best dentist in town can struggle to get noticed if their practice isn’t  where potential patients are searching. That’s why knowing how to optimize your Google Business page as a...  Read More
Staying Ahead of the Curve in Dental Marketing: Proven Strategies for Long-Term Growth
In today’s competitive dental industry, online visibility can make or break a practice. As the best dental marketing agency for growth-focused professionals,  helps practices navigate the ever-changing landscape of SEO and online engagement. One of the biggest influences on dental website rankings...  Read More
How Dr. Hill Grew His Practice from $1.2M to $3M—Without Burning Out
What would it take to grow your practice from $1.2 million to $3 million in revenue—while actually gaining more time back in your day? For Dr. Ben Hill of Family Dental of Spokane Valley, the answer was not working longer hours. It wasn’t spending more on marketing that didn’t deliver. And it...  Read More
Neck and back pain. Packed days with barely enough time for a real lunch. Production that looks great on paper… but somehow still doesn’t translate into more time, more freedom, or peace of mind. If you’re a dental practice owner, you know exactly what this feels like. From the outside, your...  Read More
How should you choose your Dental Transition Broker?  Ask them what they've done over the past quarter or 2....
How should you choose your Dental Transition Broker? Ask them what they've done over the past quarter or 2....  - REASONS YOU SHOULD CHOOSE FRYE PRACTICE SALES FOR YOUR TRANSITION! RECENTLY SOLD: SOLD - DSO AFFILIATION DEAL - West Side Phoenix - 13 Ops - $1.5M Collections  SOLD - Doctor to...  Read More
Communication = Productivity (E.252)
“When you get the communication right, productivity takes care of itself.” – Dr. Bruce Baird WHAT THIS EPISODE REVEALS Most dentists think they need more patients to grow. But often, the real bottleneck isn’t your schedule, it’s your team’s communication. In this episode, Dr. Bruce Baird...  Read More
Using Negative Keywords for Dental Marketing Success
The  knows that high-performing Google Ads campaigns don’t just rely on strong keywords; they also depend on what not to target. Negative keywords are a strategic tool that filters out unqualified traffic by telling Google which search terms to avoid. When used effectively, this tactic helps ensure...  Read More
Why Cash Accounting is Holding You Back (E.296)
WHAT THIS EPISODE REVEALS “Most dentists are flying blind because they don’t see the real financial picture. Cash-based accounting was never designed to run a business. Big groups know that and they use accrual accounting to win.” - Ken Kaufman. In this episode, Ken shares why accrual...  Read More
The Diagnostic Drift That’s Destroying Your Value (E.151)
What This Episode Reveals Your philosophy of care doesn’t live in your team’s heads. It lives in yours. When that happens, diagnostic drift begins. Small inconsistencies pile up. Treatment quality slips. Patients hesitate. Left unchecked, it erodes patient outcomes and the long-term value of...  Read More
Top Benefits of Hiring an SEO Optimization Service for Dentists: Boost Your Practice's Online Presence
Why Your Practice Needs More Than Word-of-Mouth to Grow Think about it—running a dental practice today isn’t just about offering amazing dental care (though that’s obviously a must). In today’s digital world, if your practice isn’t showing up on page one of Google, you’re losing patients to the guy...  Read More
Strengthening Team Presence: Elevating Associate Dentists Through Smart Marketing
When it comes to growing a dental practice, promoting associate dentists effectively is key to building a unified, trustworthy brand. With the help of , practices can implement proven strategies that elevate associates while boosting overall growth. One of the most impactful tactics is developing a...  Read More
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