"If you do not value your team, they will not value you. Your team is your family, and when patients know that, everything changes."
– Dr. Bruce Baird
Dentistry can be one of the most rewarding careers, but it can also be one of the most stressful. Many dentists feel overwhelmed by demanding patients, burned out by perfectionism, and frustrated when they try to control everything in the practice.
Dr. Baird explains how he transformed his career and lowered stress by focusing on
team alignment, communication, and genuine care for his staff.
When your team feels protected and empowered, patient relationships change and stress turns into productivity.
WHAT YOU’LL LEARN
• Why difficult patients are often confused or misaligned, not malicious.
• The secret to lowering stress by valuing and protecting your team.
• Simple communication techniques that de-escalate patient tension.
• How to create a family environment that drives productivity and trust.
• Why empowering your team leads to better patient care and higher revenue.
IF THIS SOUNDS FAMILIAR
• Your days feel stressful and reactive because of challenging patients.
• You are trying to do everything yourself and feel burned out.
• Team members avoid conflict and feel unsupported.
• Productivity drops because miscommunication disrupts workflow.
• You want to create a practice where patients trust your team and your team trusts you.
NEXT STEPS
Stop letting stress and miscommunication control your practice.
The Clinical Calibration Institute helps you:
• Align your team
• Improve communication
• Build systems that turn confusion into clarity
- Learn More at ProductiveDentist.com/CCI
Difficult Patients Are Often Confused Patients