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What is Identity Dental Marketing's Approach to Handling Direct Mail Campaigns?
Direct mail remains a valuable tool for introducing new businesses or promoting new services, typically yielding approximately three new patients for every 5,000 mail pieces initially. However, its effectiveness diminishes after about five to six mailings. The success of direct mail often hinges on...  Read More
The Top 5 Mistakes in Dental Marketing
In the pursuit of practice growth and attracting new patients, dentists often encounter complex marketing landscapes fraught with potential pitfalls. Here, we highlight critical marketing mistakes to steer clear of: Neglecting Competitor Analysis: Understanding competitors' marketing strategies is...  Read More
The Top 5 Mistakes in Dental Marketing
In the pursuit of practice growth and attracting new patients, dentists often encounter complex marketing landscapes fraught with potential pitfalls. Here, we highlight critical marketing mistakes to steer clear of: Neglecting Competitor Analysis: Understanding competitors' marketing strategies is...  Read More
What Key Performance Indicators Should I Focus on Regarding Google Ads?
When delving into the analysis of a Google Ads campaign tailored for a local business, it becomes imperative to scrutinize several pivotal key performance indicators (KPIs) that serve as barometers of its effectiveness and impact. These KPIs offer insights into various facets of the...  Read More
Starting Up As An Orthodontist - Special Guest Jill Allan from Hey Docs!
Jill Allen is a national orthodontic consultant with a passion for helping doctors bring their practice dreams to fruition. Jill and her team specialize in start-up practices and training doctors and team members who have been in business for eight years or less or eight years to retirement. Her...  Read More
What I Would Do Differently: Wisdom from 50 Years of Pursuing Freedom – Dr. David Phelps: Ep #469
Podcast Episode #469: What I Would Do Differently: Wisdom from 50 Years of Pursuing Freedom – Dr. David Phelps Episode #469: Dentist Freedom Blueprint Podcast What I Would Do Differently: Wisdom from 50 Years of Pursuing Freedom – Dr. David Phelps “What would you do differently if you could go...  Read More
Do You Suggest Utilizing LinkedIn Advertising?
LinkedIn Advertising presents an excellent opportunity for healthcare professionals, particularly those targeting local patient populations within areas heavily populated by corporate professionals. This platform primarily attracts salespersons, recruiters, and individuals seeking professional...  Read More
1653 Zachary Miller on the Path to Practice Ownership : Dentistry Uncensored with Howard Farran
Dr. Zachary Miller, known by most of his patients as Dr. Z, is a first-generation dentist practicing in Western Washington state. He graduated from USC dental school in 2019 and immediately relocated to Northern Idaho where he practiced for 3 years before moving to Washington to be closer to his...  Read More
Why You Should Embrace These 3 Aspects of Marketing
For years, there has been a prevailing belief within the dental profession that marketing has no place in dentistry. Regrettably, in my opinion, the marketing industry has done little to dispel this myth. For some practitioners, the reluctance to embrace marketing stems from concerns about added...  Read More
Handling a negative review?
In today's digital era, online reviews wield significant influence in healthcare. Research indicates that 94% of patients utilize online reviews to evaluate providers, with 72% relying on them to choose new healthcare professionals. Despite a majority of positive reviews, a handful of negative...  Read More
Key Facts About Branding You Should Have in Mind
The concept of branding is often tossed around in various contexts - "What's your brand?" "Does this partnership align with my brand?" "Is it time for a rebrand?" But what exactly does branding entail? Grace Rizza, the founder and CEO of Identity Dental Marketing, is a recognized expert in the...  Read More
The Evolution of Real Estate and the Markets – Eddie Speed: Ep #468
Podcast Episode #468: The Evolution of Real Estate and the Markets – Eddie Speed Episode #468: Dentist Freedom Blueprint Podcast The Evolution of Real Estate and the Markets – Eddie Speed This week, I’ll be treating you to a conversation with my longtime friend, colleague, and mentor in the...  Read More
Strategies for Building a Powerful Drip Email Campaign
For dentists and dental office managers, the task of effectively managing patient interactions and promoting their services can be quite challenging. Fortunately, email marketing has emerged as a valuable tool that can address these challenges with precision and efficiency. In particular, the...  Read More
Episode 38: Coach Brook Cupps on Surrender the Outcome
Surrender The Outcome is a leadership fable that follows the progress of a longtime basketball coach, Mick, through his traditional, transactional approach to coaching to a new refreshing, impactful, and transformational approach to life. Along the way he receives great wisdom from those closest...  Read More
Identity Dental Marketing Presents Its Latest Lead Nurturing System
In the ever-evolving landscape of dental practice, cultivating and maintaining a robust online presence is not merely an option but a prerequisite for success. Attracting new patients and nurturing relationships with existing ones in the digital age necessitates a multifaceted approach. However,...  Read More
What goes into a Custom Press Release from Identity?
If you're considering a custom press release, it's a versatile and highly beneficial option for business owners. Commonly used for: Introducing new services or technologies.                          Enhancing Google rankings and keyword reach.             Introducing new team members.            ...  Read More
Latest Update: Google Now Enables Dentists to Utilize Local Service Ads
Google's latest announcement is a game-changer for dentists, granting them access to local service ads—a boon for localized marketing efforts. This development significantly empowers dentists seeking to promote their services within specific geographic regions. The standout advantage of local...  Read More
Exploring the Depths of SEO: What Do SEO Services Include?
Search Engine Optimization, commonly known as SEO, is the strategic practice of enhancing a website's ranking and visibility on popular search engines like Google. When a business or organization decides to invest in SEO services, their overarching goal typically revolves around improving their...  Read More
Pursuing Freedom in a Dynamic & Fast-Changing World (Part 2) – Dr. Mike Abernathy: Ep #467
Podcast Episode #467: Pursuing Freedom in a Dynamic & Fast-Changing World (Part 2) – Dr. Mike Abernathy Episode #467: Dentist Freedom Blueprint Podcast Pursuing Freedom in a Dynamic & Fast-Changing World (Part 2) – Dr. Mike Abernathy Today you’ll get to hear the second part of my conversation...  Read More
Engaging with the Customer Base of a Dentist Preparing to Retire or Sell
Marketing to the patients of a retiring or selling dentist can present both opportunities and challenges. While buying the retiring doctor's practice or patient list may not always be feasible or appropriate, there are alternative marketing strategies that can help you connect with...  Read More
The Positive Outcomes of Choosing Identity Dental Marketing's Comprehensive Marketing Approach
Digital marketing plays a pivotal role in the growth and sustainability of a successful dental practice. With the internet becoming the primary source of information for consumers seeking local businesses, establishing a robust online presence is imperative. However, managing the multifaceted...  Read More
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