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Episode #747: Creating A Raving Fan Patient
Tiff and Dana talk about creating an ideal patient avatar to help boost your marketing efforts and payouts. They discuss the following steps:          Figure out what your ideal practice procedures are.               Gather the demographics of people in your practice’s surrounding area.          ...  Read More
How to Get Started With Google Local Service Ads for Your Dental Office
You likely know that local advertising is incredibly important for dental practices. You may even be investing in Google Ads already.  But did you know that a newer Google Ad program called Local Service Ads can increase your reach, and you’ll only pay for qualified leads, AND Google will create...  Read More
Episode 225 - Unreasonable Hospitality
“Have you ever read a book that is so chock full of tips that by the time you’re done reading it, your hand is sore from writing down notes?” ~Regan Robertson We all have the same 24 hours in a day, and productive dentists use their time differently than other practice owners. But, you don’t have...  Read More
Episode #746: A Consultant, Financial Advisor + Dentist Perspective On Life. With Ashley Joves and Ryan Isaac.
If you’re wondering where to find insight from a dental consultant, dental financial advisor, and dentist in one go, THIS is the episode you're looking for! Kiera, Ryan Isaac, and Dr. Ashley Joves come together to talk about common industry trends from three different perspectives. They discuss:  ...  Read More
Episode #744: Do You Know All These Marketing Best Practices?
In this episode, consultants Tiff and Denae break down internal and external marketing and the power of each. Specifically they discuss:          What internal and external marketing means               Big picture versus small marketing approaches               Suggestions for startup versus...  Read More
Dr. Bob Pick: Episode #168: Practice Management Tips and Advice
I was privileged to host Dr. Bob Pick, a periodontist, dental consultant, and founder of the Purple Cow Wow Facebook group, and we chatted about how he helps other dentists and dental offices succeed.  Enjoy the episode.    Read More
Episode 39: Karyn Gordon on The Three Chairs
Episode Notes We all want to be great leaders who are confident, productive, and highly energized. But if you don’t learn foundational leadership skills, research shows you will face problems with communication, performance, engagement, and employee retention. The stakes are high. How can...  Read More
In an effort to protect individuals who are covered under group and individual health plans from receiving “surprise” medical bills from out-of-network providers at in-network facilities, the No Surprises Act was put into effect on January 1, 2022, with the intention of providing transparency to...  Read More
Techniques for Running a Successful Webinar
Leveraging Webinars for Digital Engagement Webinars: The Convenient Alternative Webinars, the digital offspring of traditional seminars, offer a convenient platform for real-time interaction between presenters and global audiences without the logistical headaches of physical events. Driving Lead...  Read More
Episode 101 – Requested Replay: Young Dentists & Ownership
“The opportunity to bring in an associate who is on a pathway to ownership is huge.” ~Dr. David Rice It’s a conundrum. Experienced practice owners need young dentists who want to be on the path to ownership. Young doctors are seeking great practices where they can grow into ownership. But it can...  Read More
Episode #743: Birdseye View: Practical Application for Growth
Kiera shares what happens when the Dental A-Team comes to your practice — the prep before a consultant shows up, the assessment once boots are on the ground, and the implementations that can bring about a maximum gain with the least amount of effort. Episode resources: Reach out to Kiera:     Read More
Increase Your Practice Value And Ownership Experience
In the dynamic world of dentistry, owning a practice that is both valuable and marketable is crucial, not just for when the time comes to sell but for overall career satisfaction and financial success. We had the opportunity to sit down with Barb Johns, an experienced broker with Henry Schein -...  Read More
Categories: Marketing
Essential Components for Crafting an Effective Landing Page
Crafting Effective Landing Pages for Successful Ad Campaigns Design and Content: The Backbone of Conversion Crafting effective ads that drive conversions requires more than just catchy headlines and eye-catching visuals. It's about creating landing pages that seamlessly guide potential customers...  Read More
Episode 198 - So You Want To Open A Practice?
“It all depends on who you are, where you’re located, and ultimately what type of practice that you want to have.” ~Dr. Bruce B. Baird Dental professionals are greeted with a plethora of decisions to make when contemplating the establishment of their own dental practice. That’s why, for this...  Read More
Don’t let HIPAA scare you off of building a personalized, client-friendly, and accessible website. A  is an indispensable tool for successful marketing, so why not tailor it to provide the best possible experience for your patients? Make sure you understand how to safely communicate and handle...  Read More
Dental implants are a life-changing treatment for patients and a lucrative offering for dentists. The potential patient base for implants is vast—over 120 million Americans are . As more and more dental practices add prosthodontic treatments to their services, the competition continues to...  Read More
Episode #740: Is It Time to Pivot Marketing Tactics?
If you find yourself falling short on getting your ideal patients or converting emergency visits, it might be time to switch marketing gears. In this episode, Tiff and Denae talk about what should go into thoughtful processes for marketing, when to know how to pivot, and how long you should wait to...  Read More
What's Included in a Dental Marketing Session?
When you're prepared to expand your practice and connect with more of your ideal patients, investing in a brief session with an experienced dental marketer can have a profound impact on your success trajectory. While we can't speak for every company, we can certainly outline what you can anticipate...  Read More
Episode #737: Pulling Back the Curtain on Dentistry. With Dr. Ashley Joves
Dr. Ashley Joves returns to the podcast to get honest about the chaos of dentistry. Dr. Joves shares her current experiences about low morale and not letting team members down. To that Kiera talks about how to fall in love with the growth process and remember that the bad days are only 10% of life....  Read More
Episode #735: This Is What It Takes to Improve Your Practice
Are you doing what’s necessary to take your business where it needs to go? In this episode, Kiera asks some challenging questions meant to inspire listeners to take a good, hard look at their dedication to the workplace. If you want your team to be made up of hard workers who believe in the...  Read More
Google's First Page Summary Just Got Longer
Ranking your practice's website on Google and other SEs can be challenging. Obtaining more online visits through higher-ranking searches is one foundation of your practice's digital marketing success. If you have a dental or medical practice and desire a higher page rank with more website visitors,...  Read More
Creating a Foundation of Trust with Dental Patients:
A Comprehensive Guide to Building a Thriving Practice Trust forms the bedrock of every successful dental practice. Establishing a solid rapport with patients is paramount for garnering their cooperation, loyalty, and adherence to treatment plans. To enhance patient-practitioner relationships and...  Read More
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