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Creating Trust Through Stories: The True Power of Patient Voices
In today’s fast-moving dental market, trust is everything, and nothing builds it faster than real stories from real patients. Grace Rizza, CEO of , often encourages practices to “squeeze the juice” from every opportunity to stand out. One of the most powerful tools? Patient video testimonials. When...  Read More
Understanding the Link Between Gum Disease and Mental Health
 has increasingly highlighted the complex relationship between oral health and mental well-being. Studies show that individuals with serious mental illnesses such as depression, bipolar disorder, and schizophrenia face significantly higher risks of developing gum disease and experiencing tooth...  Read More
Why Dentists Should Invest in SEO: Top Benefits and Effective Strategies
  Picture this—you’ve spent thousands on mailers, a website, and online ads, yet when potential patients search for a dentist near them, your practice is buried on page 3, 4, or even 5 of the search results. This is exactly why dentists should invest in SEO—because if your practice isn’t showing up...  Read More
Exploring Rapamycin’s Role in Periodontal Health: A New Frontier in Anti-Aging Dentistry
Recent advancements in molecular biology and geroscience have begun to shape the future of dental medicine. One compound gaining interest in both longevity research and periodontal care is  and tissue degeneration are prevalent.  is a chronic inflammatory condition that affects the supporting...  Read More
Categories: Periodontics
Unlocking Patient Loyalty Through Strategic Marketing Psychology
Dental practices that understand this dynamic are better equipped to build meaningful, lasting relationships. The  doesn’t just promote services, it crafts strategic messaging rooted in patient psychology. When you align your marketing with how people think and feel, you create stronger...  Read More
Can Low-Level Laser Therapy Ease Burning Mouth Syndrome?
 (LLLT)—also known as photobiomodulation—as a potential noninvasive solution. What Does the Research Say? A 2024 study from  explored LLLT's effects over 10 weeks in 30 BMS patients. Researchers noted a significant drop in pain scores—from an average of 7.8 down to 2.1—immediately after treatments,...  Read More
How Backlinks Help Dental Practices Earn Trust and Visibility
A backlink is a hyperlink from one website to another. In the world of SEO, each high-quality backlink acts like a vote of confidence for your website. But not all votes are created equal. Links from reputable, relevant sources carry far more weight than links from low-quality directories or spammy...  Read More
Immunotherapy for Gum Disease: A Promising New Frontier
, soft tissue damage, and bone loss, gum disease has traditionally been managed with mechanical cleaning, antibiotics, and surgery. While these methods are effective for many, a new and exciting area of research is emerging: immunotherapy. Immunotherapy in Periodontal Care: A Beacon of Hope...  Read More
Categories: Hygiene, Periodontics
Smarter Spending: How Strategic Keyword Use Transforms Dental Ad Campaigns
In the digital marketing world, choosing the right audience is as important as the message itself, especially when it comes to running Google Ads for dentists. One of the most effective, yet often overlooked, tools for refining your reach is negative keywords. These terms prevent your ads from...  Read More
Advancements in Regenerative Dentistry: The Future of Healing in Clinical Practice
With expert insights from Dr. Marielaina Perrone, DDS The field of regenerative dentistry is rapidly evolving, offering exciting possibilities for enhanced healing, reduced invasiveness, and long-term preservation of oral structures. From platelet-rich fibrin (PRF) to , these biological tools are...  Read More
Exploring the Role of AI in Periodontal Disease Diagnosis
As digital innovation continues to influence healthcare, dentistry is experiencing its own transformation—particularly in detecting and managing periodontal disease. One of the most promising developments is the application of . While this technology is still in the early stages of clinical...  Read More
The Link Between Oral Health and Heart Attack Recovery
As dental professionals, our role in supporting oral well-being and potentially even cardiovascular recovery is increasingly vital. We often advocate for the  of maintaining strong oral hygiene, and emerging research continues to affirm the importance of our work. Recent clinical studies have...  Read More
Turning Criticism Into Opportunity: Reputation Management Tips for Growth-Focused Dental Practices
In the digital age, a dental practice’s reputation lives online. A single negative review, especially on high-traffic platforms like Google or Facebook, can influence how prospective patients perceive your office. For practices aiming to grow, managing that perception is vital. Partnering with...  Read More
Maximizing Your Practice’s Visibility with Smart Patient Review Strategies
For dental practices seeking to grow sustainably in today's competitive market, establishing a strong online reputation is crucial. As the  for dentists nationwide, Identity Dental Marketing emphasizes the importance of strategically generating Google reviews to boost visibility and...  Read More
Creating a Dental Implant Marketing Plan
Creating a dental implant marketing plan is no longer as straightforward as it once was. Years ago, dental implants were primarily offered by oral surgeons and prosthodontists, making marketing efforts more focused and less competitive. However, as implants have become the gold standard for tooth...  Read More
Why Backlinks Still Matter in 2025
In an increasingly competitive digital environment, backlinks remain one of the most influential ranking factors for dental websites. A backlink, when one website links to another, acts as a signal to search engines that your content is credible and worth promoting. But not all backlinks are...  Read More
Flossing and Systemic Health: Can It Help Lower Stroke and AFib Risk?
As dental professionals, we’ve long advocated for daily flossing to reduce the risk of gingivitis, periodontal disease, and tooth loss. However, recent discussions in both clinical and public health circles have begun to explore a deeper question: Could this basic oral hygiene practice also...  Read More
The Changing Female Body: What Dentists Should Know About Hormones and Oral Health
As healthcare providers, dentists are often among the first to notice subtle changes in a patient’s health—and for women, those changes frequently reflect the body's natural hormonal evolution. From adolescence through menopause, female patients experience fluctuations in estrogen and progesterone...  Read More
“Ozempic Teeth”: Exploring the Oral Health Impact of GLP-1 Weight Loss Medications
In the rapidly evolving field of medicine and dentistry, a new concern has emerged that is causing a stir in professional circles and social media platforms alike. Referred to as “,” This term is gaining traction as it is associated with a range of dental issues that patients are reporting,...  Read More
Why Periodontal Disease Treatment Should Be Part of Every Chronic Disease Treatment Plan
For decades, dentistry and medicine have existed in separate compartments, but growing evidence makes one thing clear: . At the center of this evolving conversation is inflammation—a shared driver of chronic diseases such as diabetes, cardiovascular disease, rheumatoid arthritis, and Alzheimer’s. ,...  Read More
Categories: Hygiene, Periodontics
Managing Diabetes: Clinical Protocols for Safer Periodontal and Surgical Care
As the prevalence of  continues to rise, dental practitioners are increasingly encountering patients with poor glycemic control, delayed wound healing, and heightened periodontal risk. Diabetes—both type 1 and type 2—is more than a medical history checkbox; it is a systemic condition that directly...  Read More
The Gut-Oral Axis: How Microbiome Health Links Periodontal Disease to Systemic Inflammation
In recent years, the microbiome has emerged as a key player in human health—impacting immunity, inflammation, and even chronic disease progression. While much attention has been given to the gut microbiome, research now highlights a critical two-way relationship between the oral microbiome and  is...  Read More
Red Light Therapy and Bisphosphonate Patients: Can Photobiomodulation Support Safer Oral Surgery Outcomes?
Integrating photobiomodulation therapy (PBMT), also known as red light therapy, into dental practices is gaining momentum as clinicians seek non-invasive ways to enhance tissue healing, reduce inflammation, and improve surgical outcomes. This innovation may be particularly useful in a high-risk...  Read More
Managing Patients on Osteoporosis Medications: A Clinical Guide for Safe Oral Surgery
The aging population continues to grow, leading to an increased use of medications that influence bone metabolism. Among these, , and extractions. As dental clinicians, we must take a thoughtful, evidence-based approach to managing patients on these therapies. This article provides a clinical...  Read More
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