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Put Your Oxygen Mask on First!
This morning, I had a quick discussion with a friend. I asked how his business was coming along.  He told me that it’s not profitable yet but growing.  He told me that his role in his non-profit is making it harder to have enough time to get his business off the ground. I’ve been there. A common...  Read More
Episode 185 - The Importance Of Relationships In Dentistry
“Your practice is about the relationships you create.” -Dr. Shawn Knorr A lot of people aspire to be like Dr. Shawn Knorr. He’s a top-level producer who is always looking for the next level in his career but he wasn’t always the confident, caring clinician he is today. “The first part of my career...  Read More
What Kills Dental Team Morale?
Many dentists graduate dental school and go on to work as an associate for a few years before starting their own practice.  You often start out as a top dog and sometimes have a hard time relating to what life was like prior to being a business owner.  Unlike restaurant managers and business...  Read More
Reasons to Invest in Reliable General IT Support and Maintenance for Your Dental  Practice
Did you know that  has become crucial in running a successful dental practice.  As the world embraces the digital revolution, it's essential for dental practices to stay ahead of the curve.  In this blog post, we'll explore why investing in reliable general IT support and maintenance can...  Read More
Categories: Marketing, Office Design
In the world of dental law, it is commonplace to see practice entities formed as Professional Corporations (PCs) or Professional Limited Liability Companies (PLLCs). These structures are commonly used by licensed professionals to organize their legal entities. While most practitioners understand...  Read More
How To Attract New Dental Patients
There are many things you can do to increase your patient numbers. Potential patients will find your practice through many different avenues and they will be looking for a variety of features or conveniences. Read on to explore how you can attract them to your business and meet their expectations...  Read More
3 Quick Dental Marketing Tips
1. Make sure your patients know what services you offer. Many dentists skip the suggestion to develop a customized brochure for their office.  They think that the freebies sent in the mail provide enough information about their services.  Patients often see these brochures and still question...  Read More
A Dentist's Biggest Mistake
Your business has a brand, or a reputation that encompasses who you are, what you do, and how you do it. Unfortunately, most dentists do not understand the importance of creating a business identity. Many dentists without a branding strategy struggle to stand out. It is a critical component to the...  Read More
Episode 184 - Get Your Dental Practice 500 5-Star Google Reviews
“Instead of just being productive myself as a doctor, we needed to be productive as a whole team.” -Dr. Austin Whetten You’re losing team members. You’re working way too hard. You’re exhausted.  So what can you do? “I was stressing myself out to the max, micromanaging everything, my team hated...  Read More
Evolution of Your Brand - Staying True To Yourself
In today's world, personal branding is crucial for success. Your brand is all about who you are, what you represent, and how you present yourself to the world. It's not just about your logo or your website; it's about your identity, your voice, and how you connect with others. As culture and...  Read More
Little Letter, Big Results
Recently, I made a trip to the dentist for a routine teeth cleaning. I was trying out a new practice in my area, and I had a good experience with them. About a week later, I received a new patient letter, in which they welcomed me to their practice, briefly described their philosophy, and kindly...  Read More
Categories: Marketing
Episode 61 - This Is How to Maximize the Value of Your Dental Practice
“I was growing, but if I hadn’t realized that I wasn’t optimizing my EBIDA, then wouldn’t have gotten the value out of my practice that I did.” ~Dr. Nikki Green Having an Investment Grade Practice gives you choices. This is something my guest today, Dr. Nikki Green, knows well. Dr. Green is a savvy...  Read More
Why Some Areas of the Country Just Won't Grow
In today's episode, Scott McDonald from Doctor Demographics discusses why some areas of the country just won't grow. It seems that the nation is putting obstacles in its way that make progress and advancement as a nation more difficult and unsure. For example, the administration seems to have no...  Read More
10 Ways to Improve the Patient Experience
10. Greet your new patients with a handshake and kind introduction. 9.  Offer water bottles, coffee and tea in your waiting area. 8. Let your patients know that as a courtesy you will submit to their insurance company. 7. Take at least 10 minutes talking with the patient and asking specific...  Read More
Episode 159 - Dr. Baird's Dental Leadership hack
“What do you think it does to your team when the first thing they see in the morning is a frowny face?” ~Dr. Bruce B. Baird I’ve told you the story about the smiley face frowny face. When I was a young dentist my team would put a smiley face on the board if I was in a good mood that morning, and a...  Read More
Dental Logo: Having an Identity Crisis?
Take a moment to examine your current logo. What do you take away from its design? Your logo is not your brand. It is a part of brand identity, but it is not your brand. People are meant to identify your logo and instantly connect it with your brand and its overall message, without any further...  Read More
Categories: Marketing, Office Design
IT recruitment Poland - Rules to optimize high volume recruitment process
It is not a detection in recognizing that the people are the backbone of any organization and are the most important asset for a company. To hire several new employees in a very short period of time might mostly be a challenge. Particularly when the HR managers need to perform the task on their...  Read More
Categories: Marketing
Dental Marketing Plans
When a company invests in marketing, there is one goal in mind; to see results. One problem that many practices face when outsourcing marketing is that the different aspects of their marketing strategy are non-cohesive. Identity Dental Marketing is a one stop shop for dentists looking to expand...  Read More
Categories: Marketing
50 Ways To Grow Your Practice
The following list was created to stimulate thought and marketing creativity. It should help anyone to promote business by encouraging you to be marketing-minded! 50. Use  to connect and keep in touch with your clients. 49. Make sure your website appears professional and modern, it’s your first...  Read More
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