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Episode 56: Developing a Rock-Solid Dental Team
“If you have high turnover, that usually means people have stopped growing in your practice.” -Dr. Victoria Peterson Your team is one of the foundational pillars to building your Investment Grade Practice™. In the last episode, we had an exceptional conversation with Dr. Adrienne Reynolds about...  Read More
Episode 55 – Hiring a Passionate Dental Team
“If you’re going to grow your business, you need to grow your people.” Building and retaining a fantastic team is key to building your Investment Grade Practice™. But so many dentists and business owners struggle with their team and office culture. In fact, it can be downright debilitating when...  Read More
Why Content Is Important For Marketing
Within marketing, it is mentioned content is king. Content is so important because it drives attraction, conversion, and optimization. Content is also the foundation of optimizing digital marketing. Content is at the core of any marketing strategy. It is the driving force that allows medical...  Read More
Apple Launches New Local Business Service: Apple Business Connect
Apple Business Connect is a new program from Apple that aims to help businesses of all sizes improve their communication and collaboration with employees, customers, and partners. The program offers a range of benefits for businesses that are looking to stay ahead of the curve in terms of...  Read More
Categories: Marketing
Episode 180 - Facial Aesthetics for Dentists
“It’s kinda cool to use something natural from the patient’s own blood…and you have a real chance at regeneration.” ~Dr. Chad Johnson If you’re anything like other cutting-edge independent dentists, you’re always on the lookout for the next best thing to improve the lives of your patients. Our own...  Read More
Episode 179 – Is Talent Overrated?
“A mediocre dentist has the potential with deliberate practice to improve significantly even in the second half of their career.” ~Dr. Chad Johnson The first of 20 asynchronous business book review episodes arrives today as Everyday Practices Podcast co-hosts Dr. Chad Johnson and Regan Robertson...  Read More
Episode 156: Dr. Baird’s Top Tip for Creating a World-Class Dental Team
“In dentistry, it’s so much more fun when you have a team that is 100% behind your work.” ~Dr. Bruce B. Baird I was the worst boss ever. The first 15 years of my practice, my team hated coming to work. If something didn’t get done, I would rant and rave. Now, I have a world-class team who are...  Read More
How to Build Social Media Demand Through Facebook Live
Facebook Live is an effective tool to increase awareness of your dental practice. Going live regularly engages viewers with original content for much longer than a typical post. It presents a unique opportunity to educate patients, build brand awareness, and generate new patient leads. The. Here...  Read More
How to Convert Calls to Appointments for Dental Practices | Eric Vickery | The Dental Brief #200
How to Convert Calls to Appointments   Read More
Categories: Marketing
How does Identity Dental Marketing Handle Direct Mail Campaigns?
Direct mail is helpful when announcing a new business or new service offerings. It tends to “work” to generate about 3 new patients per 5,000 pieces until it tapers off and stops working after about 5-6 mailers. Direct mail works best when paired with aggressive offers. This is because the...  Read More
Traditional and Digital Marketing: Synergy in Marketing Creates a Stronger ROI
Traditional marketing and digital advertising can complement each other in several ways to create a more effective overall marketing strategy. Here are a few examples:     Print Ads in Magazines and newspapers can be used to target a specific audience and can be used to drive traffic to the...  Read More
Why Is California Dying for Professional Practice Owners
Will the news ever get any better for doing business in California? In this episode, Scott McDonald goes over what will need to happen for doctors.   Read More
Identity Dental Marketing Grows in Popularity Among Dental Start-Ups
is an industry leader when it comes to marketing for new dental practices. As a result of their broad marketing expertise, they can help with many aspects of marketing. This includes business names, logos, overall branding, website design, SEO, Google Adwords optimization, print design, event...  Read More
Reassessing Your Goals and Priorities: Taking Action for a Fulfilling Life
No matter what the time of the year is, it's important to reassess our priorities and make sure we're still in alignment with our goals. In a recent episode of The Authentic Dentist podcast, Shawn Zajas and Dr. Allison House discussed the importance of scheduling goals and taking action to make...  Read More
Episode 57 - Mission: Maximization
“The million-dollar associate should be the goal” – Dr. Victoria Peterson You are in your early 40s, and you have owned your practice for about 10 years (or less). While the entire country talks about selling, your practice is on the rise and you’re finally able to enjoy a little bit of profit. So...  Read More
The Pros and Cons of Website Builders
In today’s digital age, every business needs to have a strong online presence to compete in their respective markets. For dental practices, having a website that is optimized for search engines is crucial in attracting new patients. However, the rise of website drag and drop builders has made it...  Read More
Episode 155: Wait Watchers
“You’re not doing your patients any favors because their dentistry is going to get more expensive every year you watch and wait.” ~Dr. Bruce B. Baird Waiting and watching. Why do dentists do that? Why, when you have a patient come to you with a total trainwreck in their mouth, would you only do a...  Read More
The Benefits of a Comprehensive Marketing Plan from Identity Dental Marketing
Digital marketing is a crucial aspect of growing and maintaining a successful dental practice. With the majority of consumers turning to the internet for information about local businesses, having a strong online presence is essential. However, managing all the different aspects of digital...  Read More
New Dentists on the Block with Dr. Maestras
The world of dentistry can be both rewarding and challenging, especially for new dentists who are just starting their careers. In a recent episode of the Authentic Dentist podcast, Dr. Allison House sat down with Dr. Maestras, host of the new podcast "New Dentist on The Block," to discuss his...  Read More
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