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Elaine Rodriguez, aka “Laser Boss of Dentistry” shares her journey in dentistry, starting as a dental assistant at 18 years old. She became passionate about saving lives and improving oral health after witnessing the negative effects of tooth loss and the positive impact of dentures and implants on...  Read More
Is it Time to Write an eBook?
You are on your way to becoming a key opinion leader, have a groundbreaking take on business management, or are teaching others how to run a great practice. Is it time to write an ebook? Here are tips from the experts on how to create one that sells. Choose a topic. First, ask yourself what you...  Read More
Episode 68: Where Are You Going with Your Dental Practice?
“If you don’t know where you’re going then you better enjoy the ride, because you’re never going to get there.”  ~ Victoria Peterson Do you know where your business is going?  Have you ever been thinking about your business and found these questions chasing themselves around your brain: Should I...  Read More
Identity Dental Marketing Provides Free Marketing Resources
The Facebook group,  and business guidance.  “Too often people join a group, attend an event, or set up a planning session and have come to expect a sales pitch. My process is very different. I take each conversation as an opportunity to bring value. With each interaction, I want to make a positive...  Read More
Episode 165: Reach Your Goals With A Coach
I realized there were people out there who knew more about business and leadership, how to deal with my team, and get rid of stress than I did. That’s why in my career I’ve brought 9 different coaches in to help me achieve specific goals I had for my practice. But a lot of dentists dig in their...  Read More
I’ve Received an SEO Audit. Now What?
Many desperate salespeople like to offer “free” audits to their prospective clients. It’s a way for them to establish themselves as an authority without having to look at the actual rankings and performance of a campaign.  Why is this “free” audit problematic?  1. Its motive is to create...  Read More
Facebook KPI’s
Meta provides several metrics when analyzing a Facebook ad campaign, including:     Impressions: The number of times your ad was shown to users.     Reach: The number of unique users who saw your ad.     Clicks: The number of clicks on your ad, including clicks on links, calls-to-action, and...  Read More
Categories: Marketing
Identity Dental Marketing Raises the Bar in Analytics and Reporting
Identity Dental Marketing, the leading provider of marketing solutions for dental practices, is revolutionizing the way dental professionals understand and optimize their marketing efforts. With their comprehensive tracking and reporting tools, they empower dental practices to measure their...  Read More
Categories: Marketing
Episode 477: “If It’s Not Documented…”
0:00:05.6 Kiera Dent: Hey everyone, welcome to the Dental A Team Podcast. I'm your host, Kiera Dent. And I had this crazy idea that maybe I could combine a doctor and a team member's perspective, because let's face it, dentistry can be a challenging profession with those two perspectives. I've...  Read More
Episode 476: Innovate, Create, and Think Differently
Kiera Dent: Hey everyone, welcome to the Dental A Team Podcast. I'm your host, Kiera Dent. And I had this crazy idea that maybe I could combine a doctor and a team member's perspective. Because let's face it, dentistry can be a challenging profession with those two perspectives. I've been in...  Read More
Episode 475: Accountability: Do or Do Not
Kiera Dent: Hey everyone. Welcome to the Dental A Team podcast. I'm your host, Kiera Dent. And I have this crazy idea that maybe I could combine a doctor and a team member's perspective, because let's face it, dentistry can be a challenging profession with those two perspectives. I've been a...  Read More
The Importance of Personal Interaction In Your Practice
There is a plague of loneliness occurring in America, especially among men. Since the pandemic, it seems we have lost our ability to make friends and this is resulting in harm to practices and their owners.  This episode deals with the building of relationships and friendships and the nexus of...  Read More
Episode 190: Cyber Security Part 2 - What Threats Are Coming Soon
“We used to not be able to trust photos. Now we can’t trust photos, audio, or videos with the advances in AI.”  ~Adrian Santangelo Last week we dove into cybersecurity at large and what dental owners and teams can do today to protect themselves.  But while that is happening, there’s a whole set of...  Read More
How Adding Online Forms and Scheduler Can Help Your Medical Practice
In today's digital age, patients expect a certain level of convenience and accessibility regarding healthcare. One way to improve the patient experience and streamline operations at your medical practice is by adding Online Forms and An Online Patient Scheduler to your website. The most robust of...  Read More
Episode 164: Mentoring Like a Leader
“In mentorship and in leadership, you have to be someone who walks the talk.” ~Dr. Bruce B. Baird I’ve talked about mentorship on this podcast before, but today I want to talk about how you can take the next step on your leadership journey. I have come to realize that to be a truly legendary...  Read More
Don’t Wait Until It Hurts
When starting a practice, it’s difficult to justify investing in marketing. If you market the practice before purchasing it, you may worry about the messaging fitting the patient base. If you wait to start your marketing until after you gain ownership, you risk running out of time to craft a...  Read More
Categories: Marketing
Why Do Dental Practices Go Out of Business?
Dental practices are typically thriving businesses that continually grow. However, what happens when a dental practice is seeing a decrease in profits or is struggling to get off the ground? When I see a failing practice, there’s usually one common denominator: the dentist is leading the business...  Read More
Episode 189: Cyber Security Part 1 – What You’re Up Against Today
“We’ve seen a lot of attacks in the dental industry recently. They have the same tech as other medical professionals but they aren’t as prepared like physicians or hospitals who have been in this situation for a while and are more well protected.”  ~Adrian Santangelo Cyberattacks can be as sudden...  Read More
Tweak Your Mindset for a More Positive Practice
As you may have guessed, we spend a lot of time talking to dentists here at Identity Dental Marketing. One thing we hear frequently from our clients is the idea that “people don’t really want dentistry”. Whether it’s their time or their money, many doctors are under the impression that patients...  Read More
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