Marketing

4 Steps to Evaluate Metrics
Dr. David Wank outlines the steps to track marketing ROI and turn data into profitable decisions.
by Dr. David Wank
September 2025
Dental Marketing Toolkit: Position Your Practice as a Google-Recognized Authority
A comprehensive digital marketing overview for dental practices of all specialties, focusing on actionable strategies for dental professionals to enhance their online presence, attract new patients,...
Richard “Jack” Hayes, Mallory Rostamijam, and Dani Harris
CE Credits: 1.5
Google Analytics 4: What Dentists Need To Know Now
On July 1, Google will turn off Universal Analytics, its current Google Analytics product, which means website owners will need to start using the company’s latest product, Google Analytics 4, if...
Dr. David A. Wank
CE Credits: 1.5
Overcoming Sucktember
Jaclyn Nona shares how strategic planning and marketing can turn September’s slowdown into a season of growth.
by Jaclyn Nona
September 2025
Poll: Marketing
Dentaltown's monthly dental poll reveals how other practices operate, what works, what doesn’t and how dentistry is evolving. The information we gather each month helps us measure trends in the...
July 2025
The Power of Presentation with DSLR Photography and Video
Supercharge your practice by understanding the power of presentation in communication, sales and esthetic visualization. Dr. Olitsky will demonstrate methods of case presentation and case sharing, by...
Dr. Jason Olitsky
CE Credits: 1.5
The In-House Marketing Manager
Jaclyn Nona makes the case for in-house marketing, offering practical steps to build brand trust, engage your community and drive patient growth—without outsourcing.
by Jaclyn Nona
April 2025
What to Post: 25 Essential Social Media Posts
Most dentists know that social media marketing is important, but often fall short of effectively producing quality and consistent content. In this course, Dr. Syrbu provides 25 essential social media...
Dr. John Syrbu
CE Credits: 1.5
Brushing Up on Branding
Drs. Stevie Roberts and Robert Johnson break down the process of establishing, building and maintaining a consistent brand.
by Drs. Stevie Roberts and Robert Johnson
February 2025
Dental Marketing Update —Howie & Mark Unplugged. Filmed LIVE at Townie Meeting!
In the world of effective promotion of dentistry, you have to stay current to squeeze as much as you can from your promotion budget. Howie and Mark have been testing what works and what doesn’t work...
Mark Dilatush and Howie Horrocks
CE Credits: 2
Dental Website Development. What you need to know now!
In this non-technical course, we will review dental website development. We discuss the use of proprietary vs. non-proprietary platforms to build your website, and we will examine the current design...
Dr. David Wank
CE Credits: 1.5
Poll: Marketing
Dentaltown's monthly dental poll reveals how other practices operate, what works, what doesn’t and how dentistry is evolving. The information we gather each month helps us measure trends in the...
July 2024
Product Profile: Productive Dentist Academy
Turning dreams into reality for 20 years
June 2024
The 180 Degree Dental Journey: Part Five: Marketing Strategies
Marketing is the key to continued growth. Without a healthy influx of new patients per month, you are destined to languish as a mediocre practice. This session keys in on the steps to effectively...
Michael Abernathy DDS
CE Credits: 2
Dental Marketing Summit Series: Part 2 Business Basics of Building an Effective Marketing Plan
Prior to segment 2, participants will receive a detailed analysis of their market and a beginning marketing plan for their specific practice. From there, the content of Segment 2 is designed to...
Howie Horrocks and Mark Dilatush
CE Credits: 1.5
Howard Speaks: Staying On Track in 2024
Dentaltown founder Dr. Howard Farran discusses the importance of maintaining—and tracking—your marketing efforts.
by Dr. Howard Farran, DDS, MBA
February 2024
2023 Dental Townie Choice Awards
The results are in, and now it’s time to announce the winners of the 2023 Dental Townie Choice Awards—and this year, we shine the spotlight on the victors in a few notable races.
December 2023
Dental Marketing Summit Series: Part 1 REALLY Understand The Dental Consumer
The presenters will uncover the results of in depth, independent dental consumer research. Participants will begin to realize that their preconceived notions about what dental consumers want & don’t...
Howie Horrocks and Mark Dilatush
CE Credits: 1.5
Counterintuitive Thought: Prerequisite to Effective Practice Promotion
Learn how your pre-conceived notions may actually destroy the performance of how you promote your dental practice! Howie and Mark will then support the new counterintuitive thoughts with decades of...
Howie Horrocks and Mark Dilatush
CE Credits: 2
Professional Courtesy: Vote To Drive Dentistry Forward
Dentaltown Editorial Director Dr. Thomas Giacobbi recaps some of the best products and services he’s discovered on Dentaltown.
by Dr. Thomas Giacobbi
July 2023
Dental Marketing Summit Series: Part 7 The Internet (continued) & Series Review
The Dental Marketing Summit Series is designed and delivered to assist any dentist with the total understanding necessary to promote dentistry properly, effectively, & efficiently. Participants will...
Howie Horrocks and Mark Dilatush
CE Credits: 1.5
Howard Speaks: The Power of Participation
Dentaltown’s founder, Dr. Howard Farran, explains the importance of voting in the 2023 Townie Choice Awards.
by Dr. Howard Farran
July 2023
Dental Marketing Summit Series: Part 3 More Business Basics & Uncover why YOU are marketable
Participants will uncover many important marketable attributes that resonate well with the dental consumer. Participants will also learn the importance of, and exactly how to properly track the...
Howie Horrocks and Mark Dilatush
CE Credits: 1.5
Doing Good While Doing Good
In the competitive world of dentistry, the success of a practice often hinges on the ability to foster strong relationships and establish trust with patients. Development coach Melissa Lowry shares...
by Melissa Lowry
July 2023
Dental Marketing Summit Series: Part 4 Proper Design: What You Like vs What Works & Why
Participants will be challenged to discover why some designs work & other designs just look nice! Many examples will be presented and compared. Participants will then begin to learn about all viable...
Howie Horrocks and Mark Dilatush
CE Credits: 1.5
Sponsors
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Townie® Poll
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