Marketing

Industry Insights: Technological Growth
Tija Hunter, director of the Dental Careers Institute, discusses some of today’s most promising and popular technologies and how they can best be put to use in practices to boost profit margins.
by Tija Hunter
September 2019
The Power of Presentation with DSLR Photography and Video
Supercharge your practice by understanding the power of presentation in communication, sales and esthetic visualization. Dr. Olitsky will demonstrate methods of case presentation and case sharing, by...
Dr. Jason Olitsky
CE Credits: 1.5
How to Fund a New Business
Tony Dickinson, chief operating officer of finance for NCMIC Finance Corp., walks dentists through the pros and cons of the different methods of funding a dental practice, and puts them into play to...
by Tony Dickinson
September 2019
What to Post: 25 Essential Social Media Posts
Most dentists know that social media marketing is important, but often fall short of effectively producing quality and consistent content. In this course, Dr. Syrbu provides 25 essential social media...
Dr. John Syrbu
CE Credits: 1.5
Byte Back
Gary Salman, CEO of Black Talon Security, discusses the perils related to your practice’s digital privacy and piracy, and shares some surprising ways that hackers might be able to squirm into your...
by Gary Salman
September 2019
Dental Marketing Update —Howie & Mark Unplugged. Filmed LIVE at Townie Meeting!
In the world of effective promotion of dentistry, you have to stay current to squeeze as much as you can from your promotion budget. Howie and Mark have been testing what works and what doesn’t work...
Mark Dilatush and Howie Horrocks
CE Credits: 2
Dental Website Development. What you need to know now!
In this non-technical course, we will review dental website development. We discuss the use of proprietary vs. non-proprietary platforms to build your website, and we will examine the current design...
Dr. David Wank
CE Credits: 1.5
The 180 Degree Dental Journey: Part Five: Marketing Strategies
Marketing is the key to continued growth. Without a healthy influx of new patients per month, you are destined to languish as a mediocre practice. This session keys in on the steps to effectively...
Michael Abernathy DDS
CE Credits: 2
Dental Marketing Summit Series: Part 2 Business Basics of Building an Effective Marketing Plan
Prior to segment 2, participants will receive a detailed analysis of their market and a beginning marketing plan for their specific practice. From there, the content of Segment 2 is designed to...
Howie Horrocks and Mark Dilatush
CE Credits: 1.5
Dental Marketing Summit Series: Part 1 REALLY Understand The Dental Consumer
The presenters will uncover the results of in depth, independent dental consumer research. Participants will begin to realize that their preconceived notions about what dental consumers want & don’t...
Howie Horrocks and Mark Dilatush
CE Credits: 1.5
Counterintuitive Thought: Prerequisite to Effective Practice Promotion
Learn how your pre-conceived notions may actually destroy the performance of how you promote your dental practice! Howie and Mark will then support the new counterintuitive thoughts with decades of...
Howie Horrocks and Mark Dilatush
CE Credits: 2
Dental Marketing Summit Series: Part 7 The Internet (continued) & Series Review
The Dental Marketing Summit Series is designed and delivered to assist any dentist with the total understanding necessary to promote dentistry properly, effectively, & efficiently. Participants will...
Howie Horrocks and Mark Dilatush
CE Credits: 1.5
Dental Marketing Summit Series: Part 3 More Business Basics & Uncover why YOU are marketable
Participants will uncover many important marketable attributes that resonate well with the dental consumer. Participants will also learn the importance of, and exactly how to properly track the...
Howie Horrocks and Mark Dilatush
CE Credits: 1.5
Dental Marketing Summit Series: Part 4 Proper Design: What You Like vs What Works & Why
Participants will be challenged to discover why some designs work & other designs just look nice! Many examples will be presented and compared. Participants will then begin to learn about all viable...
Howie Horrocks and Mark Dilatush
CE Credits: 1.5
Dental Marketing Summit Series: Part 5 Promotion Mediums - Strategies, Deployment, Progression
Participants will continue to learn about all promotion mediums. Analysis, strategy, design, deployment volume, and proper deployment progression for all mediums will be revealed/discussed.
Howie Horrocks and Mark Dilatush
CE Credits: 1.5
Dental Marketing Summit Series: Part 6 The Internet - The opportunity & The First Steps
Participants will learn the differences between just a nice looking website, and a dental consumer friendly/effective website. Search engine optimization is defined as are the steps necessary to gain...
Howie Horrocks and Mark Dilatush
CE Credits: 1.5

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