The 180 Degree Dental Journey: Part Five: Marketing Strategies

The 180 Degree Dental Journey
This course is part of The 180 Degree Dental Journey
Series View Cost: $89
Course Count: 6
Series Credit Cost: Included
Total Credits: 11
Michael Abernathy DDS, The 180 Degree Dental Journey: Part Five: Marketing Strategies
Speaker: Michael Abernathy DDS
Category: Marketing
CE Credits: 2
Format: MP4 Video
Marketing is the key to continued growth. Without a healthy influx of new patients per month, you are destined to languish as a mediocre practice. This session keys in on the steps to effectively ma...more
  • Running Time: 1 hour
  • Released: 6/11/2014
  • Expiration Date: 6/30/2022
  • Review Date: 6/30/2019
CE Details
Credit Details
This electronically delivered self-instructional program is designated for 2 hours of CE credit by Farran Media.
AGD Code: 550.

The fee to view this course is $36. This cost includes the fee to take the exam and claim your CE credits.

The fee to view the entire series is $89. This cost includes all fees to take all exams and claim your CE credits.


New patients are the fuel for success. An effective marketing campaign insures that success. Marketing should be driven by the demographics of your area along with your practice style. Keep in mind that consumers vote with their feet, and if you have plateaued, you are not meeting their needs. This program takes you from philosophy, to the nuts and bolts of a successful marketing campaign. You will see how to structure a marketing strategy from planning to execution with real examples of each type of marketing along with the statistics to support what type of results you should expect. From budget and case average to structuring a comprehensive step by step marketing program, you will have it all.

We as dentists were never given the correct tools to manage and promote a business. This course will give you “nothing but meat” to do lists of hundreds of marketing strategies. Nothing will affect change like unlimited new patients and this module guarantees that you will have everything you need to become the master at successfully getting patients to call your office for appointments. This is part 5 of a six part series that as a whole gives you every step to thrive in Dentistry in any location or economy

Description of Speaker:
Michael Abernathy DDS graduated from Baylor College of Dentistry in 1975. He is the founder of McKinney A multimillion dollar practice with a 50% overhead and the gold standard of dental practices for over 37 years. He is also a founding partner of Signature Dental labs, Summit Practice Solutions, and Clinic Filler. Michael Abernathy is the author of over 250 articles and three books, and is both a speaker and educator.

Educational Objectives:
Upon completion of this course, participants should be able to achieve the following:
  • Use demographic studies to determine the types of patients that live in your draw area.
  • Determine how to set up a marketing strategy to take into account the budget, case average, and return on investment in order to have unlimited new patients.
  • Understand the logical order of what to do, when, and how to incorporate over 30 different marketing outreaches.
  • "Cosumerize" your practice to maximize your return on current patients, new patients, and reactivation strategies.
  • See how offers, hours, systems, and removal of barriers clear the way to maximize the results in any marketing platform.

The speaker declares that neither he nor any member of his family have a financial arrangement or affiliation with any corporate organization offering financial support or grant monies for this continuing dental education program. He does declare that he does have a financial interest in educating dental professionals.

CE Policies
American Dental Association (ADA), Continuing Education Recognition Program (CERP) provider
Farran Media is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to ADA CERP at For any questions, please contact Howard Goldstein, DMD, Director of Continuing Education at
American General Dentistry (AGD), Program Approval for Continuing Education (PACE) approved, FAGD / MAGD Credit Farran Media is a nationally approved PACE Program Provider by the Academy of General Dentistry. Approval does not imply acceptance by any regulatory authority or AGD endorsement. The current term of approval extends from 1/1/2019 to 12/31/2022. Provider ID# 304396
This activity meets the educational criteria required for verifiable Continuing Professional Development under the General Dental Council Lifelong Learning scheme and represents 2 hours of verifiable CPD.

Legal Disclaimer:
The CE provider (Farran Media) uses reasonable care in selecting and providing content that is accurate. The CE provider, however, does not independently verify the content or materials. The CE provider does not represent that the instructional materials are error-free or that the content or materials are comprehensive. Any opinions expressed in the materials are those of the author of the materials and not the CE provider. Completing one or more continuing education courses does not provide sufficient information to qualify the participant as an expert in the field related to the course topic or in any specific technique or procedure. The instructional materials are intended to supplement, but are not a substitute for, the knowledge, expertise, skill and judgment of a trained health care professional.

Continuing education credits issued for completion of online CE courses may not apply toward license renewal in all licensing jurisdictions. It is the responsibility of each registrant to verify the CE requirements of his/her licensing or regulatory agency.

State CE Requirements:
Click Here for CE requirements by state. Please note that this information is current as of the time of listing. This information is subject to change at any time from the state boards. For the most up-to-date information, please contact your state board directly.

Refund Policy
There are no refunds for Online CE courses. Please contact technical support if you run into technical difficulty.

For any questions, please contact Howard Goldstein, DMD, Director of Continuing Education at
To reap the full benefits of this CE course, the presenters (Howie Horrocks and Mark Dilatush) have agreed to create a marketing plan specifically tailored to your practice and your specific market area. Having your marketing plan printed and open while you view the course material, will greatly individualize your learning experience.

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