Dental Marketing Toolkit: Position Your Practice as a Google-Recognized Authority

Credit Details
This electronically delivered self-instructional program is designated for 1.5 hours of AGD PACE CE credit by Farran Media. AGD Code: 550.

This course does not qualify for ADA CERP CE credit.

There is no fee to view this course. There is a fee of $36 to take the exam and claim CE credits for this course.

Synopsis:
A comprehensive digital marketing overview for dental practices of all specialties, focusing on actionable strategies for dental professionals to enhance their online presence, attract new patients, and build patient loyalty. Through interactive demos, real-world examples, and hands-on research, attendees will learn how to optimize their website, leverage local SEO, create engaging content, manage their online reputation, and effectively utilize paid advertising with Google.

Educational Objectives:
Upon completion of this course, you should be able to:

• Identify on-page and off-page elements needed for patient-centric websites optimized for mobile, accessibility, & conversion
• Improve local search visibility through Google Business Profile optimization & keyword research
• Develop effective content marketing strategies that build trust with patients and enhance Search Engine Optimization
• Manage online reputation through review responses and monitoring
• Leverage basic Google paid advertising campaigns and social media to engage patients
• Track key metrics and set performance indicators for dental marketing campaigns

Description of Speaker:
Richard “Jack” Hayes, Corporate Marketing Strategist:
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With a dynamic background in digital marketing and customer relations, Jack’s expertise lies in SEO, engaging content, and targeted advertising. Known for his analytical mind and forward-thinking approach, Jack Hayes tailors his strategy to meet his client’s specific goals. At Roya.com, he leads successful marketing initiatives empowering healthcare practices to attract more patients and drive growth.

Mallory Rostamijam, Vice President of Operations:
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Mallory Rostamijam is an accomplished digital marketing strategist with over a decade of experience helping businesses grow their online presence. As a senior leader at Roya.com, Mallory has developed highly successful marketing campaigns that increase visibility, attract new patients, and build strong online reputations for healthcare practices and other service-based industries.

With deep expertise in SEO, content marketing, and digital advertising, Mallory has a proven track record of turning complex digital strategies into clear, actionable steps. Her data-driven approach makes her an invaluable resource for healthcare professionals looking to stay competitive online.

Dani Harris, Marketing Team Lead:
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Dani Harris is a strategic marketing professional and Marketing Team Lead, skilled in guiding high-performing teams to success. With a strong background in social media management, Google Ads, and content creation, Dani excels at crafting effective campaigns and building client relationships. Known for her focus on team growth and goal-setting, she fosters a collaborative environment that drives measurable results and continuous improvement.

Disclosure:
This CE activity is supported by an educational grant from Roya.com.

Legal Disclaimer:
The CE provider (Farran Media) uses reasonable care in selecting and providing content that is accurate. The CE provider, however, does not independently verify the content or materials. The CE provider does not represent that the instructional materials are error-free or that the content or materials are comprehensive. Any opinions expressed in the materials are those of the author of the materials and not the CE provider. Completing one or more continuing education courses does not provide sufficient information to qualify the participant as an expert in the field related to the course topic or in any specific technique or procedure. The instructional materials are intended to supplement, but are not a substitute for, the knowledge, expertise, skill and judgment of a trained health care professional.

Licensure:
Continuing education credits issued for completion of online CE courses may not apply toward license renewal in all licensing jurisdictions. It is the responsibility of each registrant to verify the CE requirements of his/her licensing or regulatory agency.

State CE Requirements:
Click Here for CE requirements by state. Please note that this information is current as of the time of listing. This information is subject to change at any time from the state boards. For the most up-to-date information, please contact your state board directly.

Refund Policy
There are no refunds for Online CE courses. Please contact technical support if you run into technical difficulty.

CE Contact
For any questions, please contact Nareg Apelian, DMD, Director of Continuing Education at nareg@farranmedia.com