This electronically delivered self-instructional program is designated for 1.5 hours of CE credit by Farran Media.
AGD Code: 550.
The fee to view this course is $36. This cost includes the fee to take the exam and claim your CE credits.
We as dentists can no longer ignore the influence of the Internet and the fact that our patients spend more and more time online every day. Having an attractive and functional website is therefore necessary if your practice is going to compete in today’s Internet-based world of dental marketing.
In this non-technical course, dental website development is reviewed. Discussed is the use of proprietary vs. non-proprietary platforms to build your website, and examined are the current design trends in dental website development, and why using these design ideas is essential for online success. Discussion of the essential components of a modern dental website is given, as well as some of the mistakes that dentists often make when creating a web presence.
The knowledge gained in this presentation will allow one to have informed conversations with dental website vendors, and will give one the background information and vocabulary one needs to make decisions about one’s website and future website development.
Description of Speaker:
Dr. David A. Wank is a practicing general dentist and an authority on dental website development, search engine optimization, and social media. He received his dental degree from Harvard in 2003, is an active speaker, and is the president of Short Hills Design, LLC, a web development and Internet Marketing firm for dentists and physicians that provides solutions for clients across the United States and Canada.
Upon completion of this course, participants should be able to achieve the following:
- To understand the role of the dental website in the dental online marketing process
- To recognize the risks and benefits of using a proprietary website framework vs. an open-source website framework.
- To be aware of current design trends in dental website development, and the reasons why these trends are important for website success.
- To understand the concept of "responsive design" and what it can and cannot do for a dental website.
- To develop a conceptual understanding of and basic vocabulary for the dental web development process, so you can have a better understanding of what to look for when speaking to dental website vendors, as well as during the website development process.
The speaker discloses that he has a financial interest in consulting dental professionals in the subject matter that he is lecturing on.
Farran Media is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association
to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not
approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards
of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to ADA CERP at
Farran Media is a nationally approved PACE Program Provider by the Academy of General Dentistry.
Approval does not imply acceptance by any regulatory authority or AGD endorsement. The current term of approval extends from 1/1/2019 to 12/31/2022.
Provider ID# 304396
This activity meets the educational criteria required for verifiable Continuing Professional Development under the General Dental Council Lifelong Learning scheme and represents 1.5 hours of verifiable CPD.
The CE provider (Farran Media) uses reasonable care in selecting and
providing content that is accurate. The CE provider, however, does not
independently verify the content or materials. The CE provider does not
represent that the instructional materials are error-free or that the content
or materials are comprehensive. Any opinions expressed in the materials are
those of the author of the materials and not the CE provider. Completing one or
more continuing education courses does not provide sufficient information to
qualify the participant as an expert in the field related to the course topic
or in any specific technique or procedure. The instructional materials are
intended to supplement, but are not a substitute for, the knowledge, expertise,
skill and judgment of a trained health care professional.
Continuing education credits issued for completion of online CE courses may not apply toward
license renewal in all licensing jurisdictions. It is the responsibility of each registrant
to verify the CE requirements of his/her licensing or regulatory agency.
State CE Requirements:
for CE requirements by state. Please note that this information is current as of the time of listing. This information is subject to change at any time from the state boards. For the most up-to-date information, please contact your state board directly.
There are no refunds for Online CE courses. Please contact technical support if you run into technical difficulty.
For any questions, please contact Howard Goldstein, DMD, Director of Continuing Education