Podcast/Blog Posts

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Solo After 50: Navigating a “Gray Divorce”
Bill and Melinda Gates weren’t a typical couple. But they are part of an increasingly common trend: divorce among people over the age of 50. “Gray divorces” among older and (usually) long-married couples have been on the rise for some time. While the divorce rate is falling among younger...  Read More
The WealthAbility Show #140 - Ranching & Farming w/ Kacy Atkinson [5/7 Series]
Ranching & Farming [5/7 Series] Have you considered the benefits of investing in agriculture? Could it be something you’d enjoy building for your family, small business, or during your retirement? In this episode, Kacy Atkinson joins Tom in exploring the world of ranching & farming, what it...  Read More
Reassessing Your Goals and Priorities: Taking Action for a Fulfilling Life
No matter what the time of the year is, it's important to reassess our priorities and make sure we're still in alignment with our goals. In a recent episode of The Authentic Dentist podcast, Shawn Zajas and Dr. Allison House discussed the importance of scheduling goals and taking action to make...  Read More
Real Estate Risks: What To Know Before Investing In Syndications
Recently, one of our . Currently, he’s heavily invested with his financial advisor in the stock market and wants to start building additional sources of income to retire in eight years. He was interested in general information regarding the risks of real estate syndications because he had two kids...  Read More
The Pros and Cons of Website Builders
In today’s digital age, every business needs to have a strong online presence to compete in their respective markets. For dental practices, having a website that is optimized for search engines is crucial in attracting new patients. However, the rise of website drag and drop builders has made it...  Read More
The WealthAbility Show #139 - Renewable Energy Expert w/ Dan Fiorino [4/7 Series]
Renewable Energy Expert [4/7 Series] Why not make an impactful investment by transitioning to clean energy? How can our investments reshape our finances and the world for our children and grandchildren in the years ahead? In this episode, Dan Fiorino joins Tom in exploring where clean energy is...  Read More
The Dental Supply Chain: A Comprehensive Guide to What It Is and How It Works
When it comes to dental health, it is important to understand the intricate supply chain that makes it all possible. The dental supply chain is an integral part of the dental industry. It involves the movement of dental supplies and services from the manufacturer to the dentist, to the...  Read More
The Benefits of a Comprehensive Marketing Plan from Identity Dental Marketing
Digital marketing is a crucial aspect of growing and maintaining a successful dental practice. With the majority of consumers turning to the internet for information about local businesses, having a strong online presence is essential. However, managing all the different aspects of digital...  Read More
Grow Your Dental Practice with These Smart Tips
Change is constant, especially in the dental industry. Practices must constantly evaluate their business and innovate in order to stay ahead of the curve. Here are some tips that will help you reach more patients and stay up-to-date with their evolving needs: Onsite Amenities Too often, dental...  Read More
Marketing to the Patients of a Retiring or Selling Dentist (without buying his patients or practice)
When a doctor retires or sells his practice, it can be a challenging time for patients who have relied on that doctor for their dental needs. As a dentist or marketer, you may see an opportunity to offer your services to those patients. However, buying the retiring doctor’s practice or patient...  Read More
Lawyers are not known for their exceptional math skills.  In fact, if you polled law students across the country, you would likely hear an overwhelming number of folks state that they chose law because there is no math involved…or is there?  While many areas of law require minimal financial...  Read More
How to Create a “Marketeam” (A dental team that contributes to the marketing of your practice.)
As a dental practitioner, one of the most effective ways to grow your practice is through word-of-mouth referrals and positive online reviews. But how do you get your dental team to actively participate in generating these referrals and online shout outs? The answer lies in clear goal setting,...  Read More
What KPI’s Should I Look at When it Comes to Google Ads?
When analyzing a Google Ads campaign for a local business, some key performance indicators (KPIs) to look at include:     1. Click-through rate (CTR): This measures the number of clicks your ads receive compared to the number of times they are shown. A high CTR indicates that your ads are relevant...  Read More
Does a Start Up Need to use Membership Plans? with Dental Menu
Today our guest is Paul Lowery from Dental Menu -   Dental Menu is a Software as a Service (SaaS). Dental practices use Dental Menu to capture new patients.  We talk about how membership plans can benefit a start up dental practice. We talk about the potential to build up that practice from the...  Read More
The Importance of Individuality in Marketing
When it comes to marketing, it can be overwhelming trying to determine the most effective way to promote your business. Working with a company that understands the unique needs of your business and can tailor a marketing plan to your individual needs is key to the success of your marketing...  Read More
How to Market a Dental Practice on Instagram and Facebook
Social Media Marketing for Dentists Leveraging social media platforms such as Instagram and Facebook can be an effective way to grow your dental practice and attract new patients. With Instagram Reels, a feature allowing users to create short videos set to music, it has become even easier to reach...  Read More
Tips for Responding to a Negative Dental Review
Dentists, like any other healthcare professionals, are bound by strict HIPAA regulations when it comes to discussing patient information. This can make responding to negative reviews a tricky task, as dentists are not allowed to mention a patient’s name or confirm or deny if they were ever a...  Read More
Identity Dental Marketing Announces New Lead Nurturing System
As a dental practice, it’s essential to have a strong online presence to attract new patients and retain existing ones. However, managing multiple online accounts and keeping track of leads can be time-consuming and overwhelming. That’s where Identity Dental Marketing’s lead nurturing service comes...  Read More
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