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Do You Suggest Utilizing LinkedIn Advertising?
LinkedIn Advertising presents an excellent opportunity for healthcare professionals, particularly those targeting local patient populations within areas heavily populated by corporate professionals. This platform primarily attracts salespersons, recruiters, and individuals seeking professional...  Read More
Handling a negative review?
In today's digital era, online reviews wield significant influence in healthcare. Research indicates that 94% of patients utilize online reviews to evaluate providers, with 72% relying on them to choose new healthcare professionals. Despite a majority of positive reviews, a handful of negative...  Read More
Key Facts About Branding You Should Have in Mind
The concept of branding is often tossed around in various contexts - "What's your brand?" "Does this partnership align with my brand?" "Is it time for a rebrand?" But what exactly does branding entail? Grace Rizza, the founder and CEO of Identity Dental Marketing, is a recognized expert in the...  Read More
Strategies for Building a Powerful Drip Email Campaign
For dentists and dental office managers, the task of effectively managing patient interactions and promoting their services can be quite challenging. Fortunately, email marketing has emerged as a valuable tool that can address these challenges with precision and efficiency. In particular, the...  Read More
Identity Dental Marketing Presents Its Latest Lead Nurturing System
In the ever-evolving landscape of dental practice, cultivating and maintaining a robust online presence is not merely an option but a prerequisite for success. Attracting new patients and nurturing relationships with existing ones in the digital age necessitates a multifaceted approach. However,...  Read More
What goes into a Custom Press Release from Identity?
If you're considering a custom press release, it's a versatile and highly beneficial option for business owners. Commonly used for: Introducing new services or technologies.                          Enhancing Google rankings and keyword reach.             Introducing new team members.            ...  Read More
Latest Update: Google Now Enables Dentists to Utilize Local Service Ads
Google's latest announcement is a game-changer for dentists, granting them access to local service ads—a boon for localized marketing efforts. This development significantly empowers dentists seeking to promote their services within specific geographic regions. The standout advantage of local...  Read More
Exploring the Depths of SEO: What Do SEO Services Include?
Search Engine Optimization, commonly known as SEO, is the strategic practice of enhancing a website's ranking and visibility on popular search engines like Google. When a business or organization decides to invest in SEO services, their overarching goal typically revolves around improving their...  Read More
Unlocking the Benefits of Identity Dental Marketing's Comprehensive Marketing Plan
Digital marketing plays a pivotal role in the growth and sustainability of a successful dental practice. In today's digital age, consumers rely heavily on the internet to seek information about local businesses. Therefore, establishing a robust online presence is imperative. However, managing the...  Read More
Episode #662: How to Perform a Perfect Handoff?
It’s a consultant takeover! Tiff and Britt discuss the pluses of using route slips in your practice. Using a protocol for route slips will ramp up your office communications and help secure the trust of your patients. Consider the two following questions when using route slips:                   ...  Read More
Engaging with the Customer Base of a Dentist Preparing to Retire or Sell
Marketing to the patients of a retiring or selling dentist can present both opportunities and challenges. While buying the retiring doctor's practice or patient list may not always be feasible or appropriate, there are alternative marketing strategies that can help you connect with...  Read More
The Positive Outcomes of Choosing Identity Dental Marketing's Comprehensive Marketing Approach
Digital marketing plays a pivotal role in the growth and sustainability of a successful dental practice. With the internet becoming the primary source of information for consumers seeking local businesses, establishing a robust online presence is imperative. However, managing the multifaceted...  Read More
Dental Industry Marketing: Significance, Errors, and Fixes
In my capacity as the Founder and CEO of Identity Dental Marketing, a company that specializes in providing ethical branding and digital marketing services tailored specifically for dentists, I have had the privilege of gaining extensive insights into the dental industry's marketing landscape. Over...  Read More
Identity Dental Marketing Sets New Standards in Analytics and Reporting
Identity Dental Marketing, headquartered in Tampa, FL, is at the forefront of transforming the landscape of dental practice marketing. Their innovative approach is reshaping how dental professionals perceive and enhance their marketing endeavors. The company's extensive suite of tracking and...  Read More
Peeling Back the Curtain: The Sales Scam Within Listing Presence Auditing
In today's digital age, online marketing plays a pivotal role in establishing a robust online presence and effectively engaging with target audiences. However, this landscape has also witnessed the emergence of deceptive practices, with one such scheme being the auditing of listing...  Read More
Empowering Ownership: The Crucial Aspect of Your Phone Number on Your Website
In the digital age, establishing a genuine and personal connection with your audience has become paramount. It is now more crucial than ever to create a sense of trust and credibility, and one of the most direct avenues for achieving this is through the inclusion of a phone number on your website....  Read More
Formulating Feasible Expectations in Dental Marketing
Introduction: In the realm of dental marketing, many marketing companies, advisors, salespeople, and consultants often stumble when it comes to setting realistic expectations for their clients. This blog post aims to delve into the critical importance of establishing realistic expectations in...  Read More
Is LinkedIn Advertising a Wise Choice?
LinkedIn advertising presents a valuable avenue for connecting with local patients, particularly in areas densely populated with corporate professionals. LinkedIn primarily attracts sales professionals, recruiters, and individuals seeking to cultivate professional networks for career growth and...  Read More
Episode : #643: Making CE Actually FUN!
Kiera and Tiff are tuning in once more from the Rocky Mountain Dental Convention, fresh off three Dental A-Team events. Together, they reflect on how beneficial a) creating entertaining, powerful CE presentations, b) being willing to participate during those classes, and c) debriefing with your...  Read More
Episode : #642: 3 Benefits to Calibrating Exams
Brit and Dana are talking about the benefits of calibrating exams in a practice with multiple doctors. Specifically, they share three benefits for getting doctors, hygienists, and the hand-offs between them on the same page: Everyone speaks with more confidence Time is more efficiently utilized...  Read More
Understanding How Marketing for Pediatric Practices Differs from Marketing for General Dental Practices: 5 Distinctive Characteristics
Marketing for pediatric dental practices differs significantly from general dental practice marketing in several key ways. Understanding these distinctions is vital for developing a successful marketing strategy that effectively reaches the target audience and sets your practice apart....  Read More
Erase No-Shows
Introduction: No-shows pose a significant challenge for dental practices, resulting in lost revenue and wasted resources. This article explores effective strategies for dentists to reduce missed appointments, offering three valuable tips.             Confirmation Language:                  ...  Read More
The Top Mistake People Make When Acquiring a Dental Practice
Evaluating the Service Portfolio is Crucial When Acquiring a Practice for Several Reasons: 1. Patient Retention: If the practice you are acquiring offers services that you cannot provide, there's a risk of losing patients who specifically seek those services. This can impact both the practice's...  Read More
Episode : #630: A.I. in the Dental Space with Mike Buckner At Pearl
This episode is all about artificial intelligence in the world of dentistry. Kiera is joined by Mike Buckner to talk about Pearl, a company utilizing AI to perfect dental diagnoses. They walk through how to use the system (follow DAT on Instagram to watch Reels!), how the software works, and how...  Read More
Episode : #629: Do This During Downtime
Dana and Tiff provide tips and tricks for what to do when time moves slowly and there’s not a lot going on in your practice. In this episode, they talk about why it’s important to have a downtime list of tasks that’ll help move the business forward and approaches each department can take when there...  Read More
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