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Demographics or PR: Crisis Planning
When panic creeps in the door and disaster is shouting its name, you don't have to stand idle and helpless.  Sure demographics can help but it is Public Relations that will get the results.   Read More
Virtual Solutions to Help Assist Through COVID-19
            Virtual Solutions to Help Assist Through COVID-19 In this trying time when the world is faced with so much uncertainty and fear, it’s more important than ever that we come together as a community – even if that means we can only interact virtually.  (American Dental Association) is...  Read More
Temporarily Closed due to the Coronavirus?  Add a emergency closure notice to the top of your website!
Many practices have closed temporarily due to coronavirus concerns and/or state/national association recommendations.  If you're in this boat, you should add a little notice on the top if your website or in some prominent location, like this: Ideally it is: - persistent on all pages - easily...  Read More
Categories: Marketing
The Membership Model with Tom Comerota
            The Membership Model with Tom Comerota I’m delighted to bring you this episode of the Delivering WOW podcast, featuring Tom Comerota of Dental Stores. Tom is helping offices across the country scale their business and increase their revenue by introducing products, services, and...  Read More
6 Ways to Build Deeper Connections With Patients
            Patients don’t know how amazing you are at dentistry. When they come to your practice, what they’ll remember the most and what they’ll come back for is a WOW experience. There are many ways to . But interacting with them is a super important part of it. That’s why you need to know...  Read More
Generational Demographics Revisited: Is a private practice still a viable option?
It may surprise you but there is a multi-year news cycle that recurs which seems intent on making you worry.  As a professor of mass communications, I can share with you that these come around regularly.  This year, the perfect storm of a presidential election, 10-year national census, and other...  Read More
How to Market Your Dental Practice Online with Adam Zilko
            How to Market Your Dental Practice Online with Ada In our always-connected times, marketing has moved away from flyers and word of mouth referrals (though they’re still helpful!) and towards digital and internet marketing. For some people, this is exciting. For others, it’s like a...  Read More
The 3 Reasons Your Google My Business Listing Isn’t Ranking In the 3 Pack
Where does your Google My Business (GMB) listing rank? Google any local service you can think of.  Better yet, when you’re physically out and away from the office Google the most common search queries when searching for a dental provider, “dentist near me” or “dentist in (enter your target city)”....  Read More
3 Signs it's Time to Find a New SEO Provider
Have you outsourced your SEO (search engine optimization) to a third party only to find you’ve spent a bunch of money with no results? Are you nowhere to be found when prospective patients are looking for a dentist in your area? Are you beginning to suspect that SEO is too difficult to put into...  Read More
Google My Business SEO for Dentists Made Simple: DIY Step-by-Step Guide
157% call volume increase with Google My Business…? Yes, you read correctly, a 157% increase. Everyone talks about Dental SEO but what about ? Everyone treats Dental GMB SEO like the stepchild, overlooking and passing it by. If they only knew the magnitude of ROI from Google My Business. First,...  Read More
Dentistry that Patients Actually Ask For
What kind of dentistry do patients actually want and ask for?   You might be surprised.     Read More
Of course it depends on many factors, but for the average solo-dentist practice, in an acceptable location, with an average annual gross --what is a good/simple formula to put a value on a practice?  Read More
Don’t Break Up With Me- Controlling Cancellations
Today, Mark and Kiera go, in-depth, on how Kiera refuses to be the girl who gets broken up with when it comes to cancellations.  Cancellations are the BANE of the front office’s existence and can really throw a negative curve into your day. And yet-- they can be turned around with one simple phrase...  Read More
Welcome to the Dental A Team Podcast!
Today, Mark and Kiera go, in-depth, on how Kiera refuses to be the girl who gets broken up with when it comes to cancellations.  Cancellations are the BANE of the front office’s existence and can really throw a negative curve into your day. And yet-- they can be turned around with one simple phrase...  Read More
How to Close More High-Value Cases with Tony Seymour
            Close More High-Value Cases with Tony Seymour Wouldn’t it be great if ALL of your patients could afford treatment? Many practices see patients turn down treatment plans because of financial setbacks. However, there is a way you can help more of your patients say yes to treatment...  Read More
Episode 108: The Fastest Way to Practice Success
Technologies have really scaled up the ability to run a dental practice. In this episode of The Operatory, Dr. Bryan Laskin and Dave Pryor discuss how to leverage those technologies to bolster the success of your office.  The Fastest Way To Practice Success Find us on Radio!  Read More
Two Scheduling Strategies to Increase Revenue for Your Practice
            Over the last twenty years, the internet has made things like scheduling appointments with dental practices easier than ever before. Patients don’t have to scan through their phonebook to find a dental practice. They don't have to sit on the phone with their insurance company to make...  Read More
Population per Household: Important Factors in Site Selection
While the population per household may not be the best known demographic fact about a practice site, it can be among the most important in determining a location, particularly if it is used as a means to compare and contrast the site to other locations.   Read More
1362 Adam Witty on Authority Marketing : Dentistry Uncensored with Howard Farran
Adam Witty is the Founder and Chief Executive Officer of Advantage|ForbesBooks, which he has built into one of the largest business book publishers in America. In addition to his work with Advantage|ForbesBooks, Adam is a sought-after speaker, teacher and consultant on marketing and business growth...  Read More
Categories: Marketing
Episode 107: Dentist Tries OperaVR On 60 Anxious Patients And Ended Up In The News!
Dr. Laskin is joined by Dr. Mark Whitlock from  to discuss what game-changing technology landed his practice on the news. Dentist Tries This And Ended Up In The News Find us on Radio!  Read More
Why Every Dental Practice Needs Weave with Mike Buckner
                                    I’m super excited to welcome my good friend, Mike Buckner, onto this episode of the Delivering WOW Podcast. Mike is the Director of Business Development at , a platform that cares about your patients as much as you do. Weave has a unique set of features to...  Read More
3 Ways Your Team Members Can Make Your Practice More Productive
Every dental practice, no matter how productive, has missed opportunities and money flying out the door. Even practices doing an amazing job meeting or exceeding production goals have room for improvement. No one will ever reach perfection in any aspect of their practice. If your vision is to...  Read More
How the Medical Billing Landscape is Evolving with DeVon Banks
                                            How the Medical Billing Landscape is Evolving with Dental billing and insurance can be tricky to navigate. There are a lot of components to it from medical cross coding to claim submissions, patient billing, and so on. However, it doesn’t have to be...  Read More
What's your dental practice going to be when it grows up?
Practicing dentistry should be exciting and rewarding. There are steps you can take to make your dental practice everything you want it to be. Here's one path you can take...       Read More
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