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Choosing the Right Dental Marketing Agency to Propel Your Practice Forward
Selecting the , known for transparent processes, innovative strategies, and a strong commitment to client success. When evaluating the , there are several important factors dental practices should consider: Experience and Industry Focus Choosing a marketing partner with dental-specific experience...  Read More
Escaping the Scarcity Mindset: Navigating a Tough Buyout and Coming Out Stronger | CJ DuBe' | FF
“It Didn’t Feel Like a Mistake… Until It Was” It wasn’t the big decision that hurt your practice… It was the small one you rushed. - Not reading the contract fully. - Hiring too fast because you were desperate. - Signing up for that marketing company that “sounded good.” - Letting something...  Read More
Six Mistakes that Can Lead to Operational Misery View More Episodes:  In this episode of the Dental Boardroom Podcast, Wes Reed dives into some of the most common and costly business and practice management mistakes dentists make. Drawing from years of experience working with hundreds of dental...  Read More
1692 Productive Dentist Academy : Dentistry Uncensored with Howard Farran
Episode #1692 : Dentistry Uncensored with Howard Farran, Victoria Peterson of Productive Dentist Academy shares powerful insights on building a practice that’s not just profitable—but truly sustainable. From honoring the legacy of co-founder Dr. Bruce Baird to navigating private equity, AI, and...  Read More
Crafting a Winning Content Marketing Strategy for Dental Practices
Effective dental marketing depends on a strong content marketing strategy. For dental practices, well-crafted content not only showcases expertise but also builds trust and fosters long-term relationships with patients. Identity Dental Marketing stands out as a premier partner for practices seeking...  Read More
Revenue Mix as Strategy: How Comprehensive Care Drives Enterprise Value (E.166)
“At some point that busyness volume game stops working because it doesn’t translate into profits.” – Victoria Peterson BRIEF OVERVIEW OF THE EPISODE This conversation unpacks a problem many practice owners feel but cannot always name. The practice is busy. The team is working hard. Revenue may look...  Read More
Before You Drop PPOs, Prepare This (E.322)
“Good luck replacing your demand before you remove it.” – Regan Robertson BRIEF OVERVIEW OF THE EPISODE Going out of network is not a quick switch. It is a strategic transition that requires planning, clear communication, and the right internal systems long before the first contract changes. In...  Read More
Turning Rivalry into Results: The Power of Collaboration in the Dental Field | Dr. Chethan Chetty | 601
I just had the former president of the Academy of General Dentistry and owner of a multi-doctor practice on the podcast: Dr. Chethan Chetty     “People don’t solve problems where they feel exposed, they solve them where they feel understood.”     Solving team conflict publicly can backfire;...  Read More
How to Get Your First 50 Patients as a New Dental Practice
Every new dental practice has asked this question: how do I get more patients? An empty chair is not just lost revenue — it is idle staff, compounding overhead, and the kind of pressure that makes new practice owners question everything. A filled chair is the opposite. Revenue, yes, but also proof...  Read More
CRAZY Facts about Identity Dental Marketing
When it comes to dental marketing, few companies stand out like Identity Dental Marketing. Recognized as the  to deliver measurable growth. One of the most unique advantages of working with Identity Dental Marketing is full website ownership. Unlike many agencies that restrict access or maintain...  Read More
AI in Dentistry: Smarter Practices, Better Results
Why AI Dentistry Is No Longer Optional AI dentistry is no longer something to watch from a distance. It is actively shaping how practices operate, how patients engage, and how teams perform. Practices that lean into AI dentistry are seeing stronger systems, more consistency, and better patient...  Read More
How Google Algorithm Updates Quietly Impact Medical Practices
How Google Algorithm Updates Affect Healthcare SEO Many dental and medical practices experience unexpected shifts in website traffic or online visibility without a clear explanation. Often, these changes are tied to Google algorithm updates. These updates occur regularly and subtly reshape how...  Read More
How to Capture the Best Before and After Photos for Your Website
Visual content plays a powerful role in attracting new patients and building credibility for dental practices. One of the most effective ways to demonstrate the quality of your work is through compelling before and after photos. These images highlight real transformations while helping prospective...  Read More
How to Get New Dental Patients When There Are 10 Practices Near You
Attracting new patients in a competitive area is the question every dental practice owner asks eventually — and almost everyone gets the same answer. Local SEO. Google Ads. Word of mouth referrals. Ask for reviews. Post on social media. Those work fine when you're the only dentist in 10 miles. In...  Read More
The Bryan Laskin Podcast Episode 192: Did Healthcare Forget How to Care?
Somewhere along the way, healthcare stopped being designed around patients and started being designed around systems. Patients feel it. Clinicians feel it. And deep down, we all know something isn’t working. In this episode, Dr. Bryan Laskin breaks down what happened and how we Take Back Care by...  Read More
    What You'll Learn - Why the way patients search for dentists has fundamentally changed, and why it's not your fault your phone isn't ringing like it used to. - What an AI SEO audit is and why every dental practice needs one to stay competitive in 2026 and beyond. - A simple, step-by-step...  Read More
Categories: Marketing
How to Set Up The Best Google Business Profile for a Dental Practice (The Complete Ranking Guide)
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Yelp vs Google Reviews for Dental Practices: Which One Actually Gets You Patients in 2026
Which Platform Do Patients Actually Use to Find a Dentist? The numbers aren't close. About 66% of patients use Google to research dental providers before booking. Yelp sits at roughly 35%. And Google reviews directly influence where you appear in the Map Pack — the three local results that capture...  Read More
When NOT to Be a Problem Solver as a Dental Leader | Shane Simmons | FF
What if the real reason your practice isn’t growing… is you? Not your team. Not your patients. Not your location. You. Here’s an uncomfortable truth: Every time your team comes to you with a problem… and you immediately give them the answer… You just trained them to stop thinking. And now? ...  Read More
Using Patient Testimonials and Case Studies in Dental Marketing
In the competitive world of dental marketing, patient testimonials and case studies play a powerful role in influencing how prospective patients perceive a practice. Authentic feedback and real success stories help build trust, demonstrate results, and create meaningful connections with potential...  Read More
SEO vs Google Ads for Dental Practices: The Strategy Most Dentists Get Backwards
If you've been searching for a straight answer on SEO vs Google Ads for dental practices, this is the only breakdown you need. This post covers how each channel works, what it actually costs, which one gets patients faster, how to run Google Ads without wasting budget, and the exact hybrid...  Read More
Google Deleted Your Dental Practice Reviews — Here's Exactly What to Do
When a dental practice has Google reviews deleted, there is no email, no warning, and no explanation anywhere in the dashboard. One morning the count is 94. The next it is 71. The rating has slipped and nothing on the screen tells you why. This guide covers the exact steps to recover deleted...  Read More
How Dental Practices Deal With Bad Reviews (HIPAA Safe)
How Dental Practices Deal With Bad Reviews Without Violating HIPAA When a 1-star rating drops, your immediate instinct is to defend your clinical work. But knowing exactly how dental practices deal with bad reviews separates growing clinics from those facing massive HIPAA fines and suspended Google...  Read More
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