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Why Mobile SEO Matters for Dental Practices: Insights from Firegang Dental Marketing
Why Mobile SEO Matters for Dental Practices: Insights from Firegang Dental MarketingThink about the last time you searched for a business. Chances are, you pulled out your phone.Your prospective dental patients are doing the same thing. Whether they're looking for an emergency dentist, comparing...  Read More
How Better Dental Notes Increase Treatment Acceptance & New Patients | Dr. Kapil Kella | 630
You’ve got openings next week and a list of patients with unscheduled treatment. Your team starts making calls, but the note only says “patient declined.”What are they supposed to follow up on?Someone worried about another painful crown needs a different conversation from someone who didn’t...  Read More
Dentists, What’s Driving Your Practice? (E.345)
“We centered the practice on a metric instead of on the core value.” - Victoria PetersonBrief Overview of the EpisodeYou opened a practice to care for patients on your terms. Somewhere along the way, production goals, insurance limitations, and daily demands started making more of the decisions.In...  Read More
In September 2025, researchers published a blinded comparison in JAMA Network Open of AI-translated and professionally translated pediatric discharge instructions, highlighting the importance of reliable can also help ensure that specialized terminology is communicated accurately across...  Read More
Why SSL Certificates Are Important for Dental Website Security and Patient Trust
Building a strong online presence is an important part of attracting new dental patients, but website security should never be overlooked. When potential patients visit a dental practice's website, they expect their personal information to be handled safely and professionally.Whether someone is...  Read More
Why Mobile-Friendly Websites Are Essential for Dental Practice Growth
Having a professional dental website is an important part of attracting new patients, but appearance alone is not enough. As more people use smartphones and tablets to search for dental services, practices need websites that function properly across different devices.A mobile-friendly website makes...  Read More
How to Use Negative Keywords to Improve Dental Google Ads Campaigns
Running successful Google Ads campaigns requires more than selecting keywords and setting an advertising budget. Dental practices also need to understand which searches are relevant to their services and which searches may be attracting the wrong audience.Negative keywords are an important tool for...  Read More
How to Determine the Right Google Ads Budget for Your Dental Practice
Determining how much to spend on dental advertising can be challenging, especially for practices trying to attract new patients while managing operating expenses.Many dental practice owners assume that once they establish a monthly advertising budget, that amount should remain the same...  Read More
Chick-fil-A’s Secret Sauce in YOUR Practice
Re-releasing a favorite of Dental A-Team listeners!Kiera chats with Chick-fil-A owner and operator George Demetriades — and it’s all about applying the chain fast-food restaurant’s success into your dental practice. There’s a lot of gold packed into this episode, but some of the highlights...  Read More
Chick-fil-A Secrets to Dental Office Systems
A nervous patient does not walk into a dental practice thinking about protocols. They notice whether someone looks up, greets them warmly, and explains what happens next. Dental office systems determine whether that experience is dependable or depends on which employee happens to be at the front...  Read More
How to Create Engaging DIY Dental Marketing Videos That Attract New Patients
Video marketing has become a valuable way for dental practices to connect with potential patients and strengthen their online presence. From introducing team members to explaining common dental procedures, videos allow practices to communicate in a more personal and engaging way.Many dental...  Read More
How AI-Powered Reception and Patient Follow-Ups Help Dental Practices Grow | Patient Xpress
How AI-Powered Reception and Patient Follow-Ups Are Transforming Dental PracticesRunning a successful dental practice involves much more than providing excellent clinical care. Dental practice owners and office managers must also manage incoming calls, appointment requests, cancellations, patient...  Read More
Why Dental Practice Owners Still Feel Stuck (E. 175)
“Stability can be a lot of workarounds stacked on top of each other to keep the peace.”- Victoria PetersonEpisode OverviewYou became a practice owner with something in mind. More control over your schedule. Time with your family. The freedom to practice dentistry your way.Somewhere between patient...  Read More
Can AI Chatbots Like ChatGPT Bring Dentists More New Patients? Insights from Firegang Dental Marketing
Artificial intelligence is changing how people search for information, including how they research dental care. Instead of simply searching Google for "dentist near me," potential patients can now ask ChatGPT, Claude, and other AI assistants detailed questions about dental services, treatment...  Read More
Apple Maps Ads and ChatGPT Ads Give Practices a Shot at Market Share that Google Maps and Ads Doesn't
Apple Reviews, Apple Maps Ads and ChatGPT Ads Open the Window for a New Practice to Capture MarketshareA Google Ads lead can run $400 or more, but Apple Maps ads should come in much cheaper. We talked about these new sources of marketing with Guido Tebano, CMO at Market My Market, and he called the...  Read More
Categories: Marketing
How Patient Reviews Can Improve Dental SEO and Attract More Patients
Online patient reviews have become an important part of how people choose their dental providers. Before scheduling an appointment, many potential patients search Google to compare nearby dental practices, read about patient experiences, and determine which office feels like the right fit.For...  Read More
How Local SEO Can Help Dental Practices Improve Google Rankings and Attract Patients
For dental practices looking to attract new patients, having a strong online presence is more important than ever. Many people begin their search for a dentist on Google, often looking for convenient offices located near their homes or workplaces.This makes local search engine optimization, or...  Read More
How Dental Practices Can Adapt Their SEO Strategies to Google Algorithm Updates
Google regularly updates its search algorithms to improve the quality and relevance of search results. For dental practices, these changes can influence how easily potential patients discover their websites when searching for dental services.As competition in dental marketing continues to grow,...  Read More
How to Improve Local SEO for Multi-Location Dental Practices
Managing SEO for a dental practice with multiple locations requires a more detailed approach than marketing a single office. While each location may operate under the same brand, every office serves a different community and faces its own local competition.For multi-location dental practices, a...  Read More
Dentists, What Your Office Manager Sees (E.344)
“What are you seeing that I’m not seeing?” Joanne Miles, DAADOM, RDAEpisode OverviewA patient is upset. A team member needs help. Staffing has changed again. Your office manager keeps the day moving while you focus on dentistry.That protection can leave you unaware of how much they’re...  Read More
They called you first then booked somewhere else
The first 30 to 60 seconds of a new patient call can shape how a patient feels about your practice and whether they want to book with you or call another dentist down the street.In this podcast episode, we analyze real dental phone calls and discuss common front desk mistakes, the importance of...  Read More
Can ChatGPT Really Bring Dentists New Patients? Firegang Dental Marketing Explains
Can ChatGPT Really Bring Dentists New Patients? Firegang Dental Marketing ExplainsThink about the last time a patient called your office for the first time. Chances are, they did some research before picking up the phone. Maybe they searched Google, read reviews, checked your website, or compared a...  Read More
Episode 59: Dr. Lauren Rainey on Career Pivots & Finding Fulfillment
In Episode 59 of the Technology Evangelist Podcast, Dr. John Flucke sits down with dentist and dental educator Dr. Lauren Rainey for an honest, insightful, and often humorous conversation about career transitions, professional identity, and the many ways to make an impact in dentistry.Dr. Rainey...  Read More
Before Google Ads: Fix These Dental Patient Acquisition Leaks | Cameron LiButti | 629
You look at next week’s schedule and there are more openings than you’d like.Do you spend more on marketing? Give it more time? Check what’s happening with the people who already called?I wanted to get specific about that with Cameron in today’s episode. So we worked through a scenario: one doctor,...  Read More
Categories: Marketing
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