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Podcast/Blog Posts

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Showing 1-25 of 4006
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Why Firegang Dental Marketing Says Better Reviews Don't Always Mean Better Google Rankings
Few things are more frustrating for a dental practice owner than searching Google and seeing a competitor ranking above you when your practice has more reviews, a higher star rating, or both.It raises an obvious question: If Google reviews matter so much, why is a practice with worse reviews...  Read More
Patients are finding their next dentist on ChatGPT
Search is changing, and patients aren't finding dentists the way they used to. More and more patients are turning to AI tools like ChatGPT, Gemini and Claude to look for a dentist.And if your practice isn't getting mentioned, you're losing patients to your competitors.So the obvious question is:...  Read More
  Less Dentistry Is the Best Dentistry: Standing Out in a 52 Dentist Building | Dr. Jennifer Haddad | 627
I just interviewed Dr. Jennifer Haddad, who built a referral-driven dental practice in a Beverly Hills building with 52 dentists!!Here’s what I learned:“A crowded building can clarify a practice.” Dr. Haddad chose her location despite the other dentists. Her referrals come from being known for a...  Read More
The Discount Trap: How Your Dental Practice Can Stand Out Without Slashing FeesMeta description: Lowering fees rarely wins patients for long. Learn how dental practice differentiation through specialization and experience can build loyalty and profit.What You'll LearnWhy cutting your fees often...  Read More
Categories: Marketing
Orthodontist PPC Strategies from Firegang Dental Marketing: A Smarter Approach to Practice Growth
If you are an orthodontist who has ever looked at your schedule and thought, “We are busy, but I know we could be busier,” the problem may not be clinical. It may be a gap in your marketing strategy.Many orthodontic practices provide excellent patient care but still struggle to consistently reach...  Read More
Why Dentists Need Video Now (E.342)
“If you can talk to a patient, you can talk to a camera.”- Matt HutchingsEpisode OverviewA patient looking for a dentist no longer has to search “dentist near me” and work through a list of websites.They can tell AI exactly what matters to them: their age, concerns, treatment needs, anxiety, or the...  Read More
Let’s Have a Real Conversation About End of Year Planning
It’s Kiera and Britt on the pod together, with listeners getting a live look into how the Dental A-Team is thinking about the year’s end — plus ideas as to what could be copied over to dental practices. There’s a large emphasis on cost estimates and budgeting, including knowing when to fine-tune...  Read More
How SSL Certificates Build Trust and Support Dental SEO
Trust can begin before a patient ever walks into a dental office. When someone visits your website, they are already forming an opinion about your practice based on how professional, easy to use, and secure the site feels. One important part of creating that experience is having a valid SSL...  Read More
Dental SEO Strategies That Help Attract More Patients
Building a strong online presence is especially important for a new dental practice. Even if a practice provides excellent care, potential patients need to be able to find it when searching online. A strong dental SEO strategy can improve visibility and help connect the practice with people...  Read More
Why Every Dental Practice Needs a Mobile-Optimized Website
Potential patients are constantly using their phones to search for dentists, compare services, read reviews, and schedule appointments. If your dental website is difficult to use on a smartphone, you could lose a potential patient before they ever contact your office.A mobile-optimized website...  Read More
Why Your Dental Practice Website Needs an SSL Certificate
Your dental website is often one of the first places potential patients interact with your practice. Before they schedule an appointment, they may explore your services, read reviews, fill out a contact form, or request more information. That makes website security an important part of both the...  Read More
Why Local Reviews Matter for New Dental Practices
Opening a new dental practice is exciting, but getting noticed by local patients can be challenging. Established competitors may already have years of reviews, website content, and strong Google rankings. For a new practice, building local visibility requires a strategy that combines SEO, patient...  Read More
The accessibility problem hiding in your patient forms
A patient leaves your office feeling numb and a little foggy while holding a printed instruction sheet they will probably lose before dinner. You have emailed them a link to the post-op instructions on your practice website, and this action is the right choice.If that file is a scan of a printed...  Read More
Categories: Marketing, Office Design
Episode 57: Dr. Jen Derse on Dental Business Strategy & Practice Leadership
Running a successful dental practice requires more than clinical skill. Leadership, communication, team culture, technology adoption, and the patient experience all play a role in how a practice operates and grows.On this episode of The Technology Evangelist Podcast, host Dr. John Flucke talks with...  Read More
The 7 Worst Mistakes Dentists Make With AI-Generated Website Content | Firegang Dental Marketing
The 7 Worst Mistakes Dentists Make With AI-Generated Website Content | Firegang Dental MarketingIf you have started using ChatGPT or another AI tool to help create content for your dental website, you are definitely not alone.AI can help dentists brainstorm topics, organize ideas, answer common...  Read More
How to Increase Dental Patient Referrals: A Practical System for Turning Patients Into Practice Advocates
My Dad Worked as a Dentist for 45 Years — His Rules for Increasing Patient ReferralsMy Dad Worked as a Dentist for 45 Years. Here Are the Rules He Made Me Learn on Increasing Patient ReferralsPatients don't refer because you asked them to. They refer because you gave them something worth talking...  Read More
How Patient Reviews Can Improve Your Dental Practice’s SEO
Patient reviews have become an important part of dental marketing. Before choosing a dentist, many potential patients look online to see what other people have said about their experiences. A strong collection of positive reviews can build trust while also helping a dental practice improve its...  Read More
Essential SEO Strategies to Grow a New Dental Practice
Opening a new dental practice comes with many challenges, and getting noticed by potential patients is one of the biggest. Even if a practice provides excellent care, patients need to be able to find it online. A strong SEO strategy can help new dental practices increase visibility, reach local...  Read More
How Google Algorithm Updates Can Impact Your Dental Practice
Google is constantly changing the way it ranks websites, which means dental practices need to stay updated to maintain their online visibility. While algorithm updates may sound complicated, many of Google’s changes continue to focus on the same basic ideas: useful content, a strong website...  Read More
How Local SEO Can Help Your Dental Practice Attract More Patients
When patients need a new dentist, one of the first places they usually look is Google. That is why local SEO is so important for dental practices. A strong local SEO strategy can help your practice appear in searches from people in your area who are already looking for dental care.One important...  Read More
How the Best Dental Marketing Agency Uses Patient Reviews to Strengthen Local SEO
When potential patients search for a dentist online, they aren't only looking at websites. They're also looking at what other patients have to say. Reviews can influence whether someone trusts a dental practice enough to call, visit the website, or schedule an appointment. That's why the Best...  Read More
A useful comparison of electric trikes should begin with a calendar, not a specification sheet. Where will the rider go on a normal Tuesday? Does the trike stay assembled in a garage, travel in an RV, cross broken pavement, or spend most of its time on smooth neighborhood streets? Those questions...  Read More
Categories: Marketing, Public Health
Meta description: See how the MaxFoot MF-30 and Meet One Breeze Pro 2.0 compare for seniors on weight, access, pedal assist, comfort, braking, wheel size, and value.An electric trike can give an older rider stability, useful motor assistance, and room for groceries or personal items. However, the...  Read More
Categories: Marketing, Public Health
Firegang Dental Marketing: How to Make Your Dental Practice Show Up in ChatGPT
The way patients search for a dentist is changing.Google is still incredibly important, but patients now have another option. They can open ChatGPT or another AI assistant and ask questions like:“Who is the best dentist near me for an emergency?”“Find a family dentist with great reviews in my...  Read More
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