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How to Scale From 1 to 2 Dental Practices Without Chaos | Dr. Sara Mahmood | 633
You finally have a practice that pays you well. Opening a second one sounds like the next step.But what if you end up working more and taking home less?That’s a real part of expansion Dr. Sara Mahmood talks about in today’s episode.You’re getting the new office going. Your first office still needs...  Read More
How to Choose a Dental PPC Agency (Without Getting Fooled by Pretty Reports)
The monthly report lands in your inbox. Clicks are up. Impressions are up. Cost per click is down. Every number is green.So why does next week's schedule look about the same as it did before you started paying for ads?That gap, between a good-looking report and a full appointment book, is the whole...  Read More
Categories: Marketing
How Much Should Dentists Spend on Google Ads? Understanding Minimum Advertising Budgets
How much should your dental practice spend on Google Ads?It's one of the most common questions dentists ask when developing a marketing strategy. While many practice owners want a specific monthly number, the answer depends on several factors.Your location, competition, services, advertising goals,...  Read More
DIY Video Marketing for Dentists: How to Create Engaging Content That Attracts Patients
Video marketing is one of the most accessible ways for dental practices to connect with potential patients, showcase their expertise, and build trust within their communities.The best part? You don't need an expensive camera, professional studio, or large production budget to get started.With a...  Read More
Local SEO for Dentists: 10 Strategies to Attract More Patients in Your Area
When someone searches for a dentist in their area, is your practice one of the first options they see?For dental practices, attracting new patients often begins with being visible in local Google searches.Whether someone searches for "dentist near me," "family dentist in [city]," or "emergency...  Read More
How Patient Reviews Improve Dental SEO and Help Attract New Patients
When someone searches for a new dentist, one of the first things they may notice is the practice's Google rating.Before visiting a website, calling the office, or scheduling an appointment, potential patients often read reviews to learn about other people's experiences.These reviews can influence...  Read More
Why Every Dental Practice Needs a Mobile-Friendly Website to Attract More Patients
When potential patients search for a dentist, many begin on their smartphones. They might be looking for an emergency appointment, comparing local dental practices, or researching a treatment they've been considering.If your dental website is difficult to navigate on a mobile device, those visitors...  Read More
Hi Dentaltown team,Offering a community article from Dr. Shahrooz Hassan (MBBS), founder of RankingMedic: "How long dental SEO takes, honestly." It sets out a realistic month-by-month picture for an independent practice: what can move in 90 days, what takes 6 to 12 months, which metrics matter at...  Read More
Will Your Dental Practice Show Up in ChatGPT? Firegang Dental Marketing Explains How to Find Out
Will Your Dental Practice Show Up in ChatGPT? Firegang Dental Marketing Explains How to Find OutBy Becky Spicer | Firegang Dental MarketingDentists, here's a question worth asking: If a potential patient asked ChatGPT to recommend a dentist in your city, would your practice show up?Most dentists...  Read More
This Is How You Design an Awesome Referral System
Feeling a too-light schedule load lately? Tiff is joined by DAT podcast first-timer Diana to share the secret sauce for killer referral systems, and how to design one that works for your practice and grows from the patients you already have. Episode resources: and set up a free practice assessment...  Read More
How AI Agents Can Safely Find Your Next Practice Marketing Move | Brian Kelly | MMM
Your schedule is slower than you’d like. The marketing you usually rely on isn’t bringing enough people in. And spending more feels like another expensive guess.If you’re considering Ground Marketing, today’s episode gives you one specific job to hand to AI: finding opportunities worth looking...  Read More
Categories: Marketing
How to Get More Google Reviews for Your Dental Practice Without Being Pushy
Your dental practice may provide excellent patient care, but how can someone who has never visited your office know what to expect?For many potential patients, the answer starts with Google reviews.Before scheduling an appointment, patients often compare dental offices by reading about other...  Read More
How to Rank Higher on Google: 10 Dental SEO Strategies to Attract More Patients
Ranking higher on Google can help dental practices increase their online visibility, connect with potential patients, and create more opportunities for practice growth.However, reaching the top of search results requires more than having a professional website or adding a few keywords to your...  Read More
8 Common Google Ads Mistakes Dentists Make and How to Avoid Them
Google Ads can be a valuable tool for dental practices looking to attract new patients, promote specific treatments, and increase online visibility.However, simply launching a campaign doesn't guarantee that your advertising budget will generate meaningful patient inquiries.Without proper...  Read More
Common Dental SEO Mistakes New Practices Should Avoid
Opening a new dental practice comes with many responsibilities, from building your team to attracting your first patients.One important part of establishing your practice is making sure potential patients can find you online.Many new practice owners assume that launching a professional website is...  Read More
How Dentists Can Stay Ahead of Google Algorithm Updates and Protect Their SEO
Google is constantly updating how it ranks websites and local businesses in search results. For dental practices, these changes can influence how easily potential patients find their services online.While major Google algorithm updates often generate concern, many changes reinforce principles that...  Read More
When people need a dentist, they often search Google for services such as dental implants, teeth whitening, root canal treatment or a dental clinic near them. If your clinic does not appear prominently in relevant search results, potential patients may choose another practice.Dental SEO is the...  Read More
Categories: Marketing
Firegang Dental Marketing Explains: Why Dentists Need to Understand Answer Engine Optimization (AEO)
Firegang Dental Marketing Explains: Why Dentists Need to Understand Answer Engine Optimization (AEO)By Becky Spicer, Vice President of Firegang Dental MarketingFor years, dental practices have focused on one big question: How do we get our website to show up higher on Google?And while that's still...  Read More
The New Patient Call That Cost a Dental Practice an Appointment | Becky Spicer, Firegang Dental Marketing
Your Marketing Got the Phone to Ring. But Did Your Team Lose the Patient?Dentists, here's a question worth asking: How many potential new patients call your practice every month, hang up without scheduling, and never get mentioned again?You may be spending thousands of dollars on SEO, Google Ads,...  Read More
How Search Algorithms Are Changing the Way Patients Choose Healthcare Providers
Digital Platforms Are Reshaping Patient DecisionsThe process of choosing a healthcare provider has changed considerably as digital technology has become more integrated into everyday life. Patients no longer depend exclusively on recommendations from friends, traditional advertising, or a simple...  Read More
Dental AI Risk: Is Your Team Leaking Patient Info Into ChatGPT? | Brian Kelly | 632
“Can you make this email sound friendlier?”If someone on your team pastes a patient’s email into ChatGPT (or any AI), what goes with it? Their name? Their address? The treatment they’re asking about?You didn’t buy new software. Nobody asked you to approve anything. Someone just found a faster way...  Read More
Your Practice’s Fairy Godmother Is Here, and Her Name's AI
Special guest Sheela Roth, director of clinical operations at Pearl AI, is on the show! Sheela talks with Kiera about how practices can best incorporate AI into the patient journey (as a co-pilot, not a human replacement). Whether you’re hesitant or gung-ho about using AI, there are areas in your...  Read More
Running A Tight Ship w/ Dr. Josh Dolin | Ep. 15 of Case Closed: From Consult to Crown is Now Live!
Your Dental Practice Can Be Busy Without Feeling ChaoticThe leadership, people, and systems that make growth manageable.Two dental practices can produce similar revenue and feel completely different.In one, the day runs on interruptions. Someone is searching for a lab case, the doctor is answering...  Read More
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