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A Scorecard for Choosing the Right Dental Marketing Agency For Your Practice
Choosing between dental marketing companies is harder than it looks, and most of the difficulty comes from the fact that every agency says some version of the same thing. They know dental SEO. They run Google Ads. They build websites. They understand patient growth. That's fine to say. But it...  Read More
Top Phoenix Suburbs to Open a Practice in 2027
Welcome Top Phoenix Suburbs to Open a Practice in 2027 Welcome Podcast Transcript: Mike Green: Welcome back to The Perfect Place to Put a Practice, the podcast dedicated to helping practice owners find the ideal location to grow their businesses. I’m your host, Mike Green, from Doctor...  Read More
Why the Best Dental Marketing Agency Prioritizes Google Reviews for Practice Growth
When dental practices search for the best dental marketing agency, one of the most valuable growth opportunities is often hiding in plain sight: Google reviews. Reviews have become one of the most influential factors in how prospective patients evaluate dental practices online. They not only help...  Read More
Why the Best Dental Marketing Agency Focuses on Content Marketing to Attract and Retain Patients
When dental practices search for the best dental marketing agency, they often focus on SEO, Google Ads, and website design. While these elements are important, one of the most powerful tools for long-term growth is content marketing. High-quality content helps dental practices attract new patients,...  Read More
Why the Best Dental Marketing Agency Focuses on SEO for New Dental Practices
Launching a new dental practice is an exciting milestone, but attracting new patients can be challenging in today's competitive digital landscape. Many dentists quickly discover that having a great office and exceptional clinical skills is only part of the equation. To grow successfully, patients...  Read More
Why the Best Dental Marketing Agency Stays Ahead of Google Algorithm Updates
When dental practices search for the best dental marketing agency, they are often looking for a partner that can help them maintain strong online visibility despite Google's constantly evolving search algorithms. Google releases updates regularly to improve search quality and user experience, and...  Read More
One in Five Dental Appointments Gets Canceled. Here’s How to Fix It
Here's a number that should get every dental practice's attention: 20% is the percentage of patient appointments that get canceled. In an analysis of , one out of every five appointments got cancelled, and only about half of those canceled visits were ever rebooked.  Most practices respond by send...  Read More
What Is Answer Engine Optimization for Dentists? (And Why It's Not Just SEO With a New Name)
If you've been in a  conversation lately, whether that's a webinar, a Facebook group for practice owners, or a call with your current marketing company, there's a good chance you've heard the term AEO. Answer Engine Optimization. And if your first reaction was some version of "Is this just SEO with...  Read More
From Software Crisis to Scalable Dental Operations in 7 Offices | Nicole Hartshorn | 612
Most leaders think operational breakdowns start with bad systems.   This conversation suggested something different.   Nicole Hartshorn oversees seven pediatric dental locations and recently led one of the most difficult transitions a growing organization can face: replacing the practice management...  Read More
Insurance Lists Are Not Marketing (E.331)
“Patients do not leave practices because of the dentistry. They leave because they feel unseen.”- Sara Hansen Brief Overview of the Episode Dentists are carrying a lot right now. Team shortages. Rising overhead. Patient objections. Insurance write-offs. Pressure to grow. Pressure to protect...  Read More
How the Best Dental Marketing Agency Improves Local Search Visibility for New Dental Practices
For new dental practices, one of the biggest challenges is gaining visibility in a competitive local market. While exceptional patient care is essential, attracting new patients often depends on how easily people can find your practice online. This is why many dentists search for the best dental...  Read More
Dropping Insurance Without Fear of Losing Patients | Dr. Delaney Spaulding | FF
One decision. Half the patients gone almost overnight. And an entire community talking about it on Facebook. From the outside, buying a practice looked like a huge step forward. What most people didn't see was what happened next. After Delaney Spaulding purchased the practice, one of the...  Read More
Your Ads Aren’t Broken. Your System Might Be (E.330)
“Do not pay for new patients when you have a million dollars plus sitting in your practice from patients that just never said yes.” – Sara Hansen BRIEF OVERVIEW OF THE EPISODE It is easy to blame the ad. A campaign does not perform. The phone does not ring enough. The right patients are not...  Read More
Why the Best Dental Marketing Agency Prioritizes Google Reviews for Practice Growth
When dental practices search for the best dental marketing agency, one of the most important factors influencing their online success is often overlooked: Google reviews. Reviews play a critical role in helping prospective patients evaluate dental providers, build trust, and make informed...  Read More
The Most Expensive Dental CE Course Is the One You Never Put Into Practice
You took careful notes. You may have downloaded the handouts, purchased new materials, or told your team that changes were coming. Then Monday arrived. The schedule was full. A patient needed an emergency appointment. An assistant called out sick. Insurance questions piled up. Your notes went into...  Read More
How the Best Dental Marketing Agency Helps Practices Maximize Their Ad Spend
When dental practices search for the best dental marketing agency, one of the most common questions they ask is: "How much should I spend on marketing?" The reality is that there is no universal answer. A common misconception in dental marketing is that every practice should invest the same amount...  Read More
First Dental Startup: The Real Costs, Delays & Decisions | Dr. Ryan Le & Dr. Tran Nguyen | 611
What if you had: ?? A brand-new startup ?? A 15-month-old child ?? No paycheck for 4 months ?? A practice opening date delayed for nearly 3 years Most people would probably hit pause. Dr. Ryan Le and Dr. Tran Nguyen didn't. They're opening Lakeview Dental in just days! A few lessons that...  Read More
How the Best Dental Marketing Agency Maintains Brand Consistency During a Dental Practice Name Change
When dental practices undergo a name change, maintaining brand consistency becomes one of the most important factors in preserving patient trust and ensuring long-term growth. The best dental marketing agency understands that a successful rebrand involves much more than updating a logo or changing...  Read More
Your 4.8-Star Rating Is Not Helping You. Here Is Why Every Dentist's Reviews Say Exactly the Same Thing.
Your 4.8-Star Rating Is Not Helping You. Here Is Why Every Dentist's Reviews Say Exactly the Same Thing. Every dental practice has a 4.8-star rating and reviews that say "great staff, clean office." Here is why that is costing you your highest-value patients and how to fix it. Open Google Maps...  Read More
Will My Dental Practice Show Up in ChatGPT? (How to Find Out in 2 Minutes)
  You've probably heard the buzz. Patients are using . Either way, the question that's probably nagging at you is simple: Is my practice showing up? Here's the thing — you don't have to guess. You can find out right now, in about two minutes, and what you discover might completely change how you...  Read More
Your Dental Practice Needs More Than a Tagline. It Needs a Promise Nobody Else Can Make.
Your Dental Practice Needs More Than a Tagline. It Needs a Promise Nobody Else Can Make. Most dental practices have a tagline. None of them have a Unique Value Proposition. Here is the exact formula to build one that makes patients choose you before they ever call. There is a question sitting on...  Read More
Why the Best Dental Marketing Agency Prioritizes Voice Search Optimization
As search behavior continues to evolve, the best dental marketing agency understands that voice search is becoming an increasingly important part of dental SEO. More patients are using smartphones, smart speakers, and voice assistants to find local businesses, ask health-related questions, and...  Read More
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